Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

A look at the day ahead in U.S. and global markets from Mike Dolan

Morning Bid: Markets find feet after Apple topples

Johnson & Johnson

Coca-Cola

McDonald's

Microsoft

NIKE

Visa

Finding the best Dow stocks to buy can be complex. The companies listed in the Dow Jones Industrial Average tend to be blue-chip stocks that have large market capitalizations and are dominant in their sectors of the economy.

The 7 Best Dow Stocks to Buy Now: September 2023

Here's how to use your iPhone to buy whatever you want.

How To Set Up Apple Pay

Apple's stock is currently the single biggest short for hedge fund investor Dan Niles.  "Sold $AAPL & now our largest single stock short," the Satori Fund founder said in a Thursday post on X.

Apple's stock is the biggest short for investor Dan Niles amid worries about China's iPhone ban

Alphabet

NVIDIA

NXP Semiconductors

Taiwan Semiconductor Manufacturing

Artificial intelligence (AI) is expected to lift global gross domestic product by $15.7 trillion come 2030. Due to an acquisition in 1998, Berkshire Hathaway owns a specialty-investment company -- New England Asset Management -- that's effectively become Buffett's "secret" portfolio.

Warren Buffett's $690 Million Secret Portfolio Is Invested in 5 Artificial Intelligence (AI) Stocks

Apple's service revenue reached a record high of $21.2 billion, accounting for 26% of total revenue. Huawei's market share in China dropped due to U.S. chip sanctions, but they may regain some market share with new product launches. Apple's early investment in mixed reality technology could maintain their competitive advantage in the post-smartphone era.

Apple: Record High Service Revenue And Investment In Mixed Reality

Few companies are safe if the iPhone maker isn't immune to China retaliation.

Apple Becomes the Biggest U.S.-China Pawn Yet

Apple is making significant investments in artificial intelligence (AI), allocating millions of dollars daily to developing AI models across multiple teams.

Can Apple Be the Next Big AI Stock?

Apple Inc. shares sold off for the second session in a row Thursday amid swirling concerns about the company's China business, but some analysts say those fears may be overblown.

Here's why Wall Street may be overreacting about Apple's China's challenges

CNBC's Jim Cramer told investors not to sell Apple, saying the company can adapt even if China has banned iPhones for its government employees.

Cramer says stick with Apple despite reports of China government iPhone ban

3 Growth Stocks Likely to See a Late Summer Rally

The tech-heavy Nasdaq fell for a fourth straight day as Apple sold off again on China worries.

Stock Market Today: Another Apple Stock Slump Drags on Nasdaq

Wall Street analysts said that even a company with a good relationship with the Chinese government was not immune to rising tensions between the US and China.

China's iPhone ban for government workers roils Apple, other tech stocks

Shares of Apple fell by 3.4% on Thursday following reports that China plans to expand a ban on the use of iPhones to government-backed agencies and companies.

Apple lost $200 billion in two days after reports of iPhone ban in China

It's Apple's worst two-day stretch in 10 months, while Nvidia's losses are apparently tied to a “nonsense” conspiracy theory.

Apple And Nvidia's Losses This Week Cross $250 Billion

Wall Street analysts predict a muted investor response to Apple's iPhone 15 introduction on Tuesday.

Why Apple's iPhone 15 Launch Is Unlikely To Drive Its Stock Higher

The reported restrictions, which have not been publicly announced by the Chinese government, raise concerns that Apple's products could get caught up in international tensions between the U.S. and China.

Apple shares fall after reports that China banned iPhone use by government employees

Not all who wonder are lust. Some of us will be forming an orderly queue in the holding room at One Apple Park Way on Tuesday morning.

What we expect from Apple's ‘Wonderlust' 15 event

Apple shares are down 3.34% and the company is worth about $90 billion less this morning after two body blows from China in the last two days.

Why $74 Billion Of Apple Revenue Is Suddenly At Risk

Apple stock has lost about $191 billion in market capitalization over the last two days.  China has banned government workers from using iPhones, while EU regulators have also cracked down.

Apple stock has lost $191 billion in market cap over 2 days on fears of China's crackdown

On August 13th, Apple was recommended as a short sale. The biggest profits for short sellers lie ahead.

The Apple Update For September

The tech war between the U.S. and China continues to escalate. It's not just Apple that's at risk.

Apple Is Now in Crosshairs of China-U.S. Chip War

China's ban on government officials using iPhones probably will have little impact on Apple's (AAPL) sales, as the banned devices are just a fraction of the roughly 45 million iPhones expected to be sold in China over the next 12 months, according to a research note from Wedbush Securities on Thursday.

China's iPhone Ban for Government Workers Could Have Negligible Impact on Apple

Apple shares fell sharply for a second straight session Thursday following reports of significant Chinese restrictions on iPhones at government offices and state-backed entities.

Apple shares fall on reports of China iPhone restrictions

A wider ban on China state employees from using Apple's iPhones is not surprising and seeks to limit a Western company's market access, the chairman of the U.S. House panel on China told Reuters on Thursday.

News for Apple Stock (AAPL)