Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

The Apple Inc (NASDAQ:AAPL) iPhone 15 launch event impressed analysts at Wedbush enough to merit a price target upgrade to $240 from $230 along with a repeat Outperform rating.  The day after the event Apple shares traded 0.7% lower at $175.04.

Apple earns price target bump following iPhone 15 launch event

Apple (AAPL) upgrades its portfolio with four new iPhones, A16 Bionic chip, A17 Pro, USB-C Connector, improved cameras and new portraits.

Apple (AAPL) Unveils New iPhone Models at September Event

China has not restricted government employees from using an iPhone or any other foreign device for that matter, as per its Ministry of Foreign Affairs.

China debunks reports that it has banned iPhone for government employees

RALEIGH, N.C.--(BUSINESS WIRE)-- #cososys--CoSoSys, a leader in multi-OS Data Loss Prevention (DLP) solutions, confirmed today that it will provide same-day support for the release of macOS Sonoma when it becomes available on September 26th 2023. It means CoSoSys customers using its Endpoint Protector solution for data loss prevention on Macs can safely upgrade to the latest OS without any gaps in protection. “Endpoint Protectors is one of the most trusted and widely used DLP solutions on the market. One.

CoSoSys Confirms Same-Day Support for Apple's macOS Sonoma

The French move to halt sales raised the prospect of further bans in Europe.

Apple defends iPhone 12 after France halts sales due to high radiation

Apple is celebrating the release of its iPhone 15, but trouble is growing for the company. It has become dependent on China, and that's starting to cause problems.

Apple has a big China problem that's 22 years in the making

Apple is fighting France's claims that the iPhone 12 surpasses European radiation exposure limits after French regulators on Tuesday ordered a pause on sales and a fix to phones already sold to customers.

France orders Apple to pull iPhone 12 off shelves for high radiation levels

Amazon

Alphabet

Microsoft

Apple has yet to reveal a unified generative AI strategy. This has led one analyst to conclude that Apple could cede its market cap crown to several of its big tech rivals.

1 Analyst Says 3 Artificial Intelligence (AI) Growth Stocks Will Join the $3 Trillion Club and Could Leave Apple in the Dust Over the Coming Decade. Is She Right?

China has not banned government workers from using iPhones, but does have concerns about security issues related to the Apple (AAPL) product, Chinese Foreign Ministry Spokesperson Mao Ning said on Wednesday, countering reports of a government ban that contributed to a 6% drop in Apple's share price last week.

China Says There Is No iPhone Ban

Apple must withdraw its iPhone 12 products from French markets after regulators found that the cellphone emits too much radiation on Tuesday.

France orders Apple to pull iPhone 12 from market over high radiation emission

Pricing is the hot topic yet again for Apple Inc. as the company's new iPhone 15 lineup lacked ground breaking feature improvements.

Is Apple's iPhone 15 pricing strategy a risky bet or right for this economy?

Apple announced iOS 17 will be available for users to download on Sept. 18.

Apple announces iOS 17 release date

The new iPhones, slated to drop on Sept. 22, feature never-before-seen color-infused glass — an "industry first" — and new charging ports.

Apple users bash new iPhone 15: ‘Innovation died with Steve Jobs'

Apple has been an incredible investment in the past. But what about the future?

Concerning News for Apple Stock Investors

A Wall Street Journal report indicated China banned government officials from using iPhones and other foreign-branded devices.

China Denies Banning iPhones—But Cited Unspecified Apple ‘Security Issues'

Apple unveiled its iPhone 15 and Apple Watch Series 9 on Tuesday, with the products set to launch next week. Wall Street's reaction to Apple's product announcements was mixed.

'iPhone spec updates are largely minor': Here's what Wall Street is saying about Apple's iPhone 15 event

The Chinese government has not instituted any formal guidance or regulation barring the use of foreign iPhones, despite media reports, a Ministry of Foreign Affairs spokesperson said.

China says it hasn't banned iPhones or foreign devices for government staff

An uninspiring Apple event and disappointing earnings from Oracle sent stocks lower Tuesday.

Apple Shares Down While Consumer Prices Are Up

Apple retired its Lightning charger on Tuesday exactly 11 years to the day it was first announced.

What is USB-C? Here's why Apple's charger switch is such a big deal

China has not banned the use of foreign phone brands but has flagged “security issues” with Apple Inc (NASDAQ:AAPL)'s iPhone, the Chinese foreign ministry said on Wednesday. Following reports that China had told government employees to stop using iPhones at work, foreign ministry spokesperson Mao Ning told reporters that no law, regulation or policy document banning the purchase and use of cell phones from foreign brands has been issued.

China says it has not banned the use of foreign phone brands

Apple and Amazon are tech giants part of the FAANG group of stocks. They both outperformed the S&P 500 this year, returning 40% and 64%, respectively, to investors.

Better stock to buy: Apple vs. Amazon

Having easily outpaced the S&P 500 all year, Apple Inc NASDAQ: AAPL shares are suddenly finding themselves playing catchup against the benchmark index. Since hitting an all-time high at the end of July they've become noticeably cooler, and the bulls will be getting nervous.

Apple Shares Stumble Into The Buy Zone

The company avoids expected price hikes on the iPhone 15 family, which might curb revenue growth in the coming year.

Apple Blinks on iPhone Pricing

Apple and Microsoft shares have rallied strongly so far in 2023 -- up nearly 50% since Jan. 1. However, Apple shares dipped last week over concerns about future iPhone sales in China.

Better Growth Stock: Apple vs. Microsoft

Apple disputing tests by watchdog that showed radio frequency exposure was higher than permitted

News for Apple Stock (AAPL)