Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Consumer electronics giant Apple on Tuesday introduced its iPhone 15 smartphones, with the best features reserved for its high-end Pro models.

Apple Unveils iPhone 15 Smartphones, New Apple Watches

Apple revealed the iPhone 15 and iPhone 15 Plus during its "Wonderlust" event on Tuesday. The new standard models feature a Dynamic Island, which was previously only available on the iPhone 14 Pro models, alongside a slate of other upgrades.

Apple just announced the iPhone 15 — take a look

The iPhone 15 has arrived. As anticipated Apple's 17th generation handset took centerstage at today's “Wonderlust” event in Cupertino.

Apple's iPhone 15 is here

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Apple Watch® Series 9, bringing new features to the world's best-selling watch and achieving a significant environmental milestone. Apple Watch Series 9 is more powerful than ever with the new S9 SiP, which increases performance and capabilities; a magical new double tap gesture; a brighter display; faster on-device Siri®, now with the ability to access and log health data; Precision Finding for iPhone®; and more. Apple Watch Series 9.

Apple introduces the advanced new Apple Watch Series 9

Apple Watch Series 9 is bringing some Siri improvements to Apple Watch owners, including the ability to access health data through the virtual assistant. Plus, Apple notes that most of the common Siri requests can be handled on the device for increased speed.

Siri gains access to health data, adds on-device processing on Apple Watch Series 9

Apple has officially unveiled its latest wearable. The Apple Watch Series 9 made its debut on stage at today's Wonderlust event in Cupertino.

Apple Watch Series 9 is official

2023 has been a great year for Apple Inc (NASDAQ: AAPL) so far, registering over 55% gains — moving from the bottom at $126 per share on January 6, to its 1-year high of $196.23 on August 1 — while the stock market showed positive expectations for the company, despite an awaited Q3 revenue drop.

Wall Street sets Apple stock price as new iPhone goes live

Amazon

Best Buy

Dick's Sporting Goods

Scholastic

Skechers U.S.A.

Walmart

American parents spend a lot of money on back-to-school shopping. The National Retail Federation forecasts that parents in the U.S. will spend a record $41.5 billion on back-to-school shopping in 2023.

7 Stocks to Buy for a Back-to-School Boom

Apple is expected to unveil the iPhone 15 at its annual fall event, which kicks off Tuesday at 10 am PT (1 pm ET). The event, subtitled “Wonderlust” will likely show off the iPhone 15 Pro and Pro Max as well as the 15 Plus, with one of the large changes rumoured being the immediate release of Indian-produced devices –the company normally launches with products which have been produced in China.

Apple's 'Wonderlust' event kicks off at 1ET with iPhone 15 reveal and more

3D Systems

The Computer - Mini Computers industry is suffering from waning demand for PCs and macroeconomic challenges. However, the strong demand for enterprise devices bodes well for Apple (AAPL), HP (HPQ) and 3D Systems (DDD).

3 Stocks to Watch From the Challenging Computer Industry

Apple Inc.'s overexposure to the Chinese market poses a significant risk to the company's future. Sales from China account for a significant portion of Apple's revenue, and recent government actions could impact the company's sales in the country. Apple's dependence on China for manufacturing and assembly also presents a potential vulnerability, but the company is trying to diversify its production to other countries.

Apple: Be Careful Not To Overpay For It

Apple stock declined about 1.7% on Tuesday, with investors monitoring the iPhone 15 launch event. The new iPhone model is expected to feature an updated camera, design, and charging function.

Apple falls as investors monitor the release of the hotly anticipated iPhone 15

Apple is launching a new series of products on Tuesday at its "Wonderlust" event. Follow here for live updates.

Apple set to unveil new iPhone lineup

The online store temporarily goes offline before big events. When it comes back, the iPhone 15 and Apple Watch Series 9 are expected.

Apple Store Goes Dark Before iPhone 15 'Wonderlust' Event

Analysts believe the new Apple Inc (NASDAQ:AAPL) iPhone model will come with faster modem chips and upgrades to its camera technology, but the biggest change is the switch from its lightning charging port to the USB-C port, the industry standard used across most devices. What to expect Releasing a whole range of iPhone models, Apple is expected to reveal the iPhone 15 Pro and Pro Max as well as the 15 Plus, with one of the large changes rumoured being the immediate release of Indian-produced devices –the company normally launches with products which have been produced in China.

iPhone 15, AirPods Lite and Siri 2.0 – what to expect ahead of Apple's Wonderlust event

Microsoft

Tech stocks to watch in the stock market today.

Top Stocks To Buy Today? 3 Tech Stocks To Know

The landing page features a blue-and-gray Apple logo -- the same emblem that's been used to promote the iPhone 15 launch event, suggesting the Apple Store "crash" was intentional.

Apple site ‘crashes' hours before iPhone 15 launch event

Oracle

U.S. stock indexes opened lower on Tuesday after starting the week on a strong footing, with disappointing guidance from Oracle weighing on technology stocks. The Nasdaq Composite COMP, -0.34% was off 0.4%, while the S&P 500 SPX, -0.25% was dropping 0.3% and the Dow Jones Industrial Average DJIA, -0.15% was falling 0.2%.

U.S. stocks open lower as tech shares retreat after Oracle earnings; investors await Apple event, inflation data

Apple's growth has slowed to a crawl over the past year. Apple's users remain loyal to its brand, its services ecosystem is expanding, and it's still sitting on a mountain of cash.

3 Reasons to Buy Apple Stock, and 3 Reasons to Sell

Alphabet

U.S. stock futures were down in premarket trading Tuesday ahead of Apple's latest iPhone unveiling and as the U.S.'s largest antitrust case in decades kicks off in Washington.

Dow Jones Today: Futures Slip Ahead of Apple Event, Google Antitrust Case

Bank of America

CVS Health

Disney

JPMorgan Chase & Co

Medtronic

Morgan Stanley

Pfizer

Seasonal tendencies for the U.S. stock market between now and the end of the year will favor large-cap stocks over small caps.

Why large-cap stocks are a better bet for the rest of 2023 — and 10 you want to own

Bracing for an exciting move in Apple Inc.'s stock following the launch of the next iPhone later Tuesday? History says you might have to wait a bit.

Will the iPhone 15 event boost Apple's stock? Here's what history has to say.

US stocks are expected to open lower, consolidating gains after a strong run on Monday, as investors look ahead to the consumer prices print on Wednesday. In pre-market trading, futures for the Dow Jones Industrial Average were 0.1% lower, while those for the S&P 500 fell 0.2%, and contracts for the Nasdaq 100 futures were down 0.2%.

Dow seen lower as investors eye inflation print, Apple launch

Apple is expected to debut its iPhone 15 lineup at the company's annual September keynote event on Tuesday, and it could introduce the biggest change to the phone's design in 11 years.

Apple is set to unveil the iPhone 15

Apple faces challenges in China as the Chinese Communist Party promotes the use of domestic technology and Huawei releases a new phone line. Huawei's Mate 60 Pro is not competitive with Apple's iPhone 15, and Apple products will likely remain dominant in the market. U.S. sanctions hinder Chinese progress in catching up to Apple's technology, making it unlikely that Huawei will reverse its declining market share trend.

News for Apple Stock (AAPL)