Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Despite falling iPhone sales, overall revenue would have been higher after adjusting for a one-time impact in last year's second quarter, according to management. Growth in revenue from Apple services is transforming its margin profile positively.

Is Apple Stock Going to $225? 1 Wall Street Analyst Thinks So

Apple announces a massive share buyback increase that sends the stock price higher.

Should Investors Buy Apple Stock Today?

Alphabet

Want to Invest Like a Billionaire? Buy These 3 High-Flying Stocks

Shares in Apple (AAPL) may see heightened volatility Monday after Warren Buffett's Berkshire Hathaway (BRK.B) significantly reduced its exposure to the iPhone maker in the first quarter, according to the conglomerate's earnings report released on Saturday.

Apple Stock in Focus After Berkshire Reduces Holding—Monitor These Key Price Levels

Tesla

Recent first-quarter earnings reports have underlined the level of uncertainty surrounding tech stocks at a time when confounding Consumer Price Index (CPI) inflation figures have had an adverse impact on Wall Street.  The news of March inflation data being hotter than expected at 3.5% caused widespread concern across U.S. markets.

Stocks to Sell: 3 Wall Street Darlings About to Become Investor Nightmares

The long-awaited Berkshire Hathaway (NYSE: BRK.A) annual shareholder meeting occurred on May 4. It was presided over by renowned investor Warren Buffett, who shared his thoughts on the stock market and the reasoning behind changes in his stock portfolio.

Warren Buffett just updated his portfolio

Disney

Starbucks

Sometimes great companies fail to respond effectively to huge, new threats because they're stuck in a rut and become stocks to sell. The classic example of this phenomenon is Blockbuster's failure to acquire Netflix (NASDAQ: NFLX ) when it had a golden opportunity to easily do so.

Time to Sell These 3 Under-Performing Stocks Based on Their Bad Decisions

Apple Apple saw its sales for Q2 FY'24 fall, amid sluggish iPhone, iPad, and wearables sales. While revenue fell by 4% year-over-year to $90.8 billion, earnings came in at $1.53 per share, roughly flat versus last year.

Will Rising Margins And Stock Buybacks Drive Apple Higher?

Tim Cook said iPhone sales grew in China, despite external research showing a decline. The discrepancy may be due to different methods of calculating revenue used by Apple and analysts.

Apple made more money from iPhones in China — but outside data showed sales dropped. The confusion comes down to prices, said an analyst.

Warren Buffett's Berkshire Hathaway has cut its stake in Apple, apparently for tax reasons. The conglomerate's first quarter earnings report — released Saturday — showed the company's investment in the tech giant at $135 billion.

Warren Buffett Cuts Stake in Apple by 13%

Berkshire Hathaway owns a big position in Apple stock. On May 4, the company's CEO Warren Buffett announced — while heaping praise on Apple after a weak Q2 report — a giant unloading of the iPhone maker's shares, reported CNBC.

Warren Buffett Dumps 13% Of Apple Stake Before $110 Billion Buyback

Apple has a $162 billion problem that it plans to address in ways that benefit investors. The company has other less lovable problems, especially declining iPhone sales.

Apple Has a Problem -- and Investors Should Love It

EPS exceeded analysts' estimates, coming in at $1.53. iPhone sales fell 10.5% year over year, while Services revenue gained 14.2%.

Apple's Fiscal Q2: EPS Up, Revenue Down

Apple records a slight beat on quarterly estimates, with earnings of $1.53 per share and revenues of $90.75 billion. However, areas of weakness remain evident with iPhone sales declining by approximately -10% and revenue in China dropping by -8%. Technical indicators suggest potential further declines in Apple's stock price, but we believe support could be seen just above the $150 level.

Apple: Dividend Raise Won't Be Enough (Technical Analysis)

Buffett loves Apple because of its excellent business and solid management. The stock appears to be relatively expensive based on its current growth.

40.3% of Warren Buffett's $336 Billion Portfolio Is Invested in Apple. Should You Buy the Stock, Too?

Prologis

Phones powered by artificial intelligence could create a new near-term catalyst for Apple's business. Starbucks plans to get a whole lot bigger through international expansion by the end of the decade.

Got $5,000? These 3 Growth Stocks Are Near Their 52-Week Lows

American Express

Bank of America

Chevron

Kraft Heinz

Coca-Cola

Occidental Petroleum

Berkshire Hathaway's portfolio is diverse, but just seven stocks make up the vast majority of its holdings. These stocks fall into three categories: consumer goods, financials, and oil and gas.

These 7 Stocks Make Up 84% of Warren Buffett's $336 Billion Stock Portfolio

Berkshire cut its Apple stake by 12.9%. Its cash position is expected to exceed $200 billion by the end of this quarter.

Warren Buffett Discusses Apple, Cash, Insurance, Artificial Intelligence (AI), and More at Berkshire Hathaway's Annual Meeting

Warren Buffett discussed Berkshire Hathaway's decision to reduce its stake in tech giant Apple at Berkshire's annual meeting on Saturday in Omaha, Nebraska.

Buffett explains Berkshire's reduced stake in Apple at annual company meeting

Berkshire Hathaway (BRK.A, BRK.B) significantly cut its stake in Apple (AAPL) in the first quarter—a period during which the tech giant's stock fell sharply—as the conglomerate built its cash position.

Berkshire Hathaway Sliced Its Apple Stock Holdings in The First Quarter

We have spent almost 15 years at 24/7 Wall St. covering Warren Buffett and his Berkshire Hathaway Inc.

As Predicted Warren Buffett Slashes Holdings In Apple Shares

Berkshire Hathaway CEO stressed relationship at annual meeting attracting Apple CEO Tim Cook, Bill Gates and Bill Murray

Warren Buffett backs Apple after firm sells millions of shares in iPhone maker

Berkshire Hathaway reported strong operating earnings, led by strength in its insurance business. The cash stockpile swelled to another all-time high of $189 billion.

Berkshire Hathaway Trims Its Apple Investment and Has $189 Billion in Cash

Amazon

Microsoft

NVIDIA

Buying one share of a company may not have a high financial impact, but it can be a good way to begin building a position in a new holding. However, buying one share of each of the "Magnificent Seven" stocks would grossly overweight Nvidia and underweight other companies, which may not be a good idea for most investors.

Should You Buy 1 Share of Each "Magnificent Seven" Stock?

Berkshire reported that its Apple bet was worth $135.4 billion, implying around 790 million shares. That would mark a decline of around 13% in the stake.

News for Apple Stock (AAPL)