Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Rivian Automotive

Stock in electric vehicle (EV) maker Rivian (NASDAQ: RIVN ) rose on rumors it may partner with Apple (NASDAQ: AAPL ). Apple recently canceled its plans to build an “Apple Car” but may still be interested in the space, according to trade magazine reports.

RIVN Stock Alert: Is Rivian About to Partner With Apple?

Last week Apple Inc. said its board of directors had approved a new $110 billion stock buyback plan. That sort of number drives headlines and also opinions — might the money be used in a better way?

Apple spent $645 billion on buybacks in a decade. These companies were even more effective.

We're still well over a month out from WWDC, but Apple went ahead and snuck in another event. Today, at 7 a.m.

Apple iPad event 2024: Watch Apple unveil new iPads right here

As investors flock to Omaha, Nebraska, in their annual pilgrimage to learn from the great Warren Buffett, it seemed an opportune time to reflect on the technical evidence for Berkshire's biggest holding, Apple AAPL.

The Bull Case For Buffett's Biggest Holding As Investors Hold Their Annual Meeting - Apple (NASDAQ:AAPL)

After the Apple Inc (NASDAQ:AAPL, ETR:APC) results last week exceeded expectations, analysts at Wedbush cited reasons for more optimism about the company's growth potential despite "doomsday" predictions from parts of Wall Street. With the release of new iPads expected soon, attention is now turning to the Cupertino company's strategic plans involving the upcoming iPhone 16 with the June quarter expected to be "the end of this growth doldrums period" and the start of "a renaissance of growth" heading into the September quarter and 2025.

Apple's worst is in the rear-view mirror now, says analyst

Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly developing chips to power artificial intelligence software in data centres in a move which could see it rival NVIDIA Corp (NASDAQ:NVDA, ETR:NVD). Codenamed Project ACDC, the technology giant is said to be designing the chips to run AI models, according to the Wall Street Journal.

Apple developing AI data centre chips to rival NVIDIA

Apple plans to hold a virtual event on Tuesday where it is expected to show new iPad models, some of which could come with a new chip aimed at speeding up artificial intelligence tasks carried out on the devices.

Apple expected to show new iPads and possibly a new chip

Sixty-three years ago this month, the world's first supercomputer was born. In May of 1961, IBM introduced its Model 7030, also known as “Stretch.

Is Apple at Risk of Becoming the Next IBM?

Apple Inc. (NASDAQ: AAPL) is moving into artificial intelligence (AI).

Apple Finally Pushes Into AI

SentinelOne

Tesla

It has been a few volatile weeks for U.S. equities. After ending the first quarter of 2024 with significant gains, the S&P500 and Nasdaq posted some of their worst months in a while in April.

3 Sinking Stocks to Quickly Abandon Now

Apple seems late to the artificial-intelligence party and investors are getting restless. But maybe the tech giant has everything under control.

Apple's AI Plan Takes Shape. It's Joining the Chip Race.

Paramount Global

Berkshire Hathaway sold its stake in Paramount during the first quarter, and trimmed its massive Apple investment. Paramount was clearly sold because Warren Buffett isn't quite as optimistic about the business anymore.

Warren Buffett Just Sold These 2 Stocks, Even Though He Still Loves One of Them

Apple has delivered a nearly 18,800% return (not including dividends) for its shareholders since this century began. CEO Tim Cook has a desire to see Apple grow, which is why research and development (R&D) expenses have risen every year.

Apple Has Spent $183 Billion on R&D in Less Than 12 Years -- but It's the $674 Billion Apportioned to This "Investment" That's Turning Heads

The iPhone maker has been working with Taiwan Semiconductor Manufacturing Co. on the chip's design and production.

Apple is reportedly developing chips to run artificial intelligence software in data centers

Explore how Apple's (AAPL) revenue from international markets is changing and the resulting impact on Wall Street's predictions and the stock's prospects.

Don't Overlook Apple (AAPL) International Revenue Trends While Assessing the Stock

Apple is developing its own chip to run artificial intelligence software in data centers, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Apple working on AI chips for data centers, WSJ reports

Apple and EV maker Rivian are in talks for some form of partnership, DigiTimes reported. The Dow giant scrapped its Apple Car effort in February.

Apple, Rivian Reportedly In Talks For Partnership

Apple Inc. is working on developing its own artificial-intelligence chips for data-center servers, the Wall Street Journal reported late Monday.

Apple reportedly working on its own AI-server chips

The National Labor Relations Board ruled Monday that Apple illegally questioned staff of its World Trade Center store in New York City in 2022, affirming findings from a judge who determined employees were specifically questioned over their pro-union sympathies.

U.S. Labor Board Rules Apple Illegally Interrogated Staff And Confiscated Union Flyers

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Disney

U.S. Federal Reserve left its benchmark overnight borrowing rate unchanged but kept hopes of rate cuts in the coming months alive on May 1st (read more). Here are the three most active stocks on Dow Jones since the central bank's announcement.

4 most active stocks on Dow Jones after US Fed kept interest rates unchanged

Why does Warren Buffett continue to hold a massive stake in Apple? From a technical perspective, it's because this is a stock that continues to show strong long-term momentum characteristics, with pullbacks to an ascending 150-week moving average often serving as perfect entry points.

The Bull Case for Apple Stock (AAPL) – Warren Buffett's Biggest Holding!

Dell Technologies

Microsoft

Other than tech stocks, investors also love dividends, as they can provide a nice buffer against drawdowns in other positions and a passive income stream.

3 Tech Stocks to Buy for Passive Income

Berkshire Hathaway trimmed its Apple stake because taxes are "likely" to go up "later."

Warren Buffett Adores Apple as Much as Ever

So far, the biggest surprise about May 7's “Let Loose” event is that it's happening at all. We're just over a month out from Apple's annual Worldwide Developer Conference, and yet the company determined there was enough news to warrant a stand-alone event, which kicks off tomorrow at 7 a.m.

Apple iPad event: What to expect

Apple is increasingly emphasizing the growth of its services business. Apple's definition of "services" includes advertising, which Apple routinely says is a major driver of its services growth.

News for Apple Stock (AAPL)