Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's stint as a growth stock may be finally coming to an end. Multiple years of sluggish sales are dampening investor optimism.

Is It Time to Stop Valuing Apple as a Growth Stock?

Apple provided great detail to investors about critical components of its business.

Massive News for Apple Stock Investors

Chevron

Paramount Global

Warren Buffett's phenomenal investment track record is why roughly 40,000 people flock to Berkshire Hathaway's annual shareholder meeting every year. During Berkshire's annual meeting, the Oracle of Omaha admitted to selling shares of two prominent holdings.

Meet the 2 Stocks Warren Buffett Confessed to Selling, as Well as the Other Core Holding He Likely Sent to the Chopping Block

Amazon

Alphabet

Big Tech is eating as much data as it can to win in AI — but it's not 'winner takes all,' CEO says

One tech leader is gearing up to challenge Nvidia (NASDAQ: NVDA ) as a powerful new rival. Indeed, Apple (NASDAQ: AAPL ) reportedly wants to produce its own chips for artificial intelligence (AI) software in data centers.

New Apple M4 Chip Threatens to Dethrone Nvidia (NVDA) Stock

CrowdStrike

Wayfair

Wingstop

Whether it's smartphones or soy lattes, consumers are pickier right now. The companies that are keeping things convenient and creating value offerings are winning; the ones that aren't are struggling.

From Apple to Wayfair: A Lot of Earnings Results to Cover

The updated iPad Pro utilizes Apple's more powerful M4 chip, which is set to power the company's push to integrate artificial intelligence features within the devices.

Apple unveils refreshed iPad Pro, Air lineup amid sales slump

Jim Cramer says Tim Cook – the chief executive of Apple Inc (NASDAQ: AAPL) and his team is “very bankable” after the tech behemoth rolled out new iPads with its latest M4 chip on Tuesday.

Jim Cramer says Apple is ‘very bankable' after its iPad event

Apple (AAPL) unveiled an iPad Pro powered by its new M4 chip capable of running artificial intelligence (AI) applications locally, alongside a new Apple Pencil Pro and Magic Keyboard on Tuesday. The product announcement marks a key milestone in Apple's push into AI, with the iPhone maker becoming the latest tech giant to announce in-house AI chips.

Apple Pushes Into AI With Launch of New iPad Pro Powered by M4 AI Chip

Apple on Tuesday unveiled its next generation of iPad Pros and Airs—models that will boast faster processors, new sizes and a new display system as part of the company's first update to its tablet lineup in more than a year.

Apple's biggest announcements from its iPad event: brighter screen, faster processors and new sizes

Adobe

Starbucks

As the stock market starts to pick up where it left off before running into April turbulence, value investors should be willing to give undervalued Nasdaq stocks a look. Some are cheaper after the latest round of earnings season, which was met with mixed results across the board.

3 Nasdaq Darlings With Hidden Upside Potential

Apple's new line of iPad Pros will include a processor the company claims is an “outrageously powerful chip for AI,” as the tech giant laid the groundwork for long-anticipated generative AI features across its products amid investor concern that it's falling behind in the race to harness the new technology.

Apple Promises AI Features In New IPad Pro Chips—As AI Tech Race Heats Up

Apple Inc (NASDAQ:AAPL, ETR:APC) has unveiled its new artificial intelligence-enabled M4 chip which is a key feature of its new iPad Pros launched on Tuesday, the first iPads to be added to its lineup in nearly two years.    The iPhone maker said the M4 has the company's fastest-ever Neural Engine, capable of up to 38 trillion operations per second.

Apple debuts M4 AI chip in new iPad Pros

Consumer electronics giant Apple on Tuesday revamped its iPad tablet family, adding a new AI-capable iPad Pro.

Apple Touts AI Capabilities Of New iPad Pro Tablets With Cutting-Edge Chip

Warren Buffett is selling his largest holding, and that's a huge deal.

Signs of the Top? Warren Buffett Selling His Biggest Holding

The manager of an Apple Inc retail store in Manhattan violated U.S. labor law by asking an employee whether he supported a union campaign, a federal labor board has ruled in its first decision involving the tech giant.

Apple interrogation of NYC worker about union drive was illegal, US labor board rules

Apple Inc. announced a refreshed tablet lineup Tuesday on what Chief Executive Tim Cook called the “biggest day for iPad since its introduction.”

Apple refreshes iPad Air and iPad Pro lineups — while talking up AI

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Final Cut Pro® for iPad® 2, bringing huge updates that unleash the remarkable capabilities of the new iPad Pro® and take creativity to the next level. Final Cut Pro for iPad 2 transforms iPad into a multicam production studio with Live Multicam, giving users the power to speed up their shoot by allowing them to connect and preview up to four cameras all at once, all in one place.1 To support Live Multicam, Final Cut Camera™ — an all-ne.

Final Cut Pro transforms video creation with Live Multicam on iPad and new AI features on Mac

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled the all-new Logic Pro® for iPad® 2 and Logic Pro for Mac® 11, delivering breakthrough professional experiences for songwriting, beat-making, producing, and mixing. Powered by artificial intelligence, the new Logic Pro introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it — all while ensuring they maintain full creative control. These features include Session.

Logic Pro takes music-making to the next level with new AI features

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled the groundbreaking new iPad Pro® in a stunningly thin and light design, taking portability and performance to the next level. Available in silver and space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world's most advanced display — a new breakthrough Ultra Retina XDR™ display with state-of-the-art tandem OLED technology — providing a remarkable.

Apple unveils stunning new iPad Pro with the world's most advanced display, M4 chip, and Apple Pencil Pro

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced M4, the latest chip delivering phenomenal performance to the all-new iPad Pro®. Built using second-generation 3-nanometer technology, M4 is a system on a chip (SoC) that advances the industry-leading power efficiency of Apple silicon and enables the incredibly thin design of iPad Pro. It also features an entirely new display engine to drive the stunning precision, color, and brightness of the breakthrough Ultra Retina XDR™ display on iP.

Apple introduces M4 chip

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced the redesigned 11-inch and all-new 13-inch iPad Air®, supercharged by the M2 chip. Now available in two sizes for the first time, the 11-inch iPad Air is super-portable, and the 13-inch model provides an even larger display for more room to work, learn, and play. Both deliver phenomenal performance and advanced capabilities, making iPad Air more powerful and versatile than ever before. Featuring a faster CPU, GPU, and Neural Engine in M.

Apple unveils the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip

Apple revealed a new iPad Air at its "Let Loose" event on Tuesday. Apple announced new iPad Air models with two size options.

Apple just unveiled its new iPad Air— take a look

Apple is refreshing its iPad lineup today. And this launch is a bit overdue as the previous iPad Air was announced more than two years ago.

Apple unveils the new 11-inch and 13-inch iPad Air with M2 chip

These are the first new iPad models Apple has released since Oct. 2022.

News for Apple Stock (AAPL)