Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Since ChatGPT was launched to the public in 2022, Apple has said little publicly about generative artificial intelligence (AI).

Will artificial intelligence make people buy Apple products again?

Apple's WWDC news was good enough to keep the tech giant in the conversation about generative AI, analysts said.

Apple's AI Innovations Unlikely To Spur iPhone Upgrade Cycle

Apple AAPL announced its much-awaited generative AI initiative called Apple Intelligence at its WWDC conference in Cupertino, CA, on Monday. Apple Intelligence is positioned as a distinctive offering that understands users and their data.

Should You Bet on "Apple Intelligence" With These ETFs?

Alphabet

With Wall Street worried about the durability of Google search in the artificial-intelligence era, Apple Inc.'s Worldwide Developers Conference presentation offered relief.

Why Google is one of the big winners from Apple's WWDC

Once lauded as one of the best-performing stocks in the world, Apple (NASDAQ: AAPL) has had a rough time since the start of 2024.

Here's why Apple stock is crashing

Apple fully embraced artificial intelligence on Monday, as company executives explained the features and reasoning behind Apple Intelligence, the company's new AI software suite. Apple revealed on Monday a more limited approach that eschews future-focused thinking about the potential of the technology in favor of small tasks that can be done now without burning up battery life.

Apple execs explain why its AI is different from competitors

Apple stock fell after the presentation of its AI strategy but Wall Street analysts are optimistic it will boost iPhone sales.

Apple's AI Plan Delivers a Wall Street Upgrade. Now It Needs the Same From Consumers.

Apple Inc.'s stock has been a laggard so far this year, but the company's WWDC keynote just convinced a former skeptic that that could change.

Apple's stock could be set to surge, if history is any indication

Apple Inc is a name synonymous with innovation, slick user interfaces and legendary pioneering. Over the past decades, it has kept financial markets riveted: not just with supersized returns, but also with high variability and volatility at times.

Apple (AAPL) OpenAI ChatGPT shocker: What will the Apple share price be in 2030?

Apple's WWDC announcement is all about you and your digital life.

Apple Intelligence could be the superpower AI assistant we've always wanted

Apple confirmed a partnership with OpenAI to roll out artificial intelligence-powered features in its smartphones, but it did not seem to cut the mustard with investors and analysts. Tim Cook, CEO of the iPhone maker, announced various ways that AI technology will be incorporated into its tools and systems at his annual Worldwide Developers Conference keynote speech on Monday, which includes integrating ChatGPT and roll out ‘Apple Intelligence' in devices.

Apple's OpenAI partnership 'unimpressive' or 'changes the game' depending which analyst you ask

24/7 Insights Apple Inc.'s (NASDAQ: AAPL) AI offerings at WWDC 2024 disappointed investors.

Apple AI Play Disappoints Investors

JPMorgan Chase & Co

Only some investing methods can compare to blue-chip equities' long-term stability and potential profits. Here is an examination of the outstanding growth potential and resilience provided by three of the top blue chip stocks to buy and hold.

3 Blue-Chip Stocks to Buy and Hold for Lifetime Profits

Apple shares fell during premarket trading on Tuesday after the company debuted “Apple Intelligence” to great fanfare at its annual WWDC event, a hotly anticipated insight into the tech giant's vision for artificial intelligence that confirms a long rumored partnership with ChatGPT maker OpenAI and incurred the wrath of Tesla billionaire Elon Musk.

Apple Shares Fall In Premarket As Wall Street Stays Lukewarm On Firm's AI Vision And Musk Blasts OpenAI iPhone Plans

NVIDIA

Apple intends to power AI in data centers using in-house chips rather than Nvidia hardware.

Nvidia Stock Slips. Why It Didn't Get an Apple Boost.

The $3,500 “spatial computing” device has gathered dust on my shelf. Can tweaks and upgrades save it from obsolescence?

Can Apple Rescue the Vision Pro?

OpenAI announced two major executive hires and a partnership with Apple for ChatGPT-Siri integration. Sarah Friar, former CEO of Nextdoor and CFO at Square, joins as chief financial officer.

OpenAI confirms Apple tie-up; announces two key executive hires

Microsoft

When investors should start moving into equal-weighted and small- and mid-cap index funds.

These 3 Stocks Rule the Market—and There's No Sign of Broadening Yet

Apple is set to integrate artificial intelligence into its new phones, but billionaire Elon Musk has threatened a ban of the devices at his companies over what he alleges are security fears.

Apple to integrate AI into new phones as Elon Musk threatens ban over security fears

Elon Musk threatened to ban Apple iPhones from his companies Monday, calling the tech giant's new deal with OpenAI a security risk and escalating his long-running feuds with both companies.

Elon Musk rails against Apple-OpenAI deal, threatens to ban iPhones from his companies

Apple's developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.

Apple's AI push could reinvigorate iPhone sales as customers look to upgrade

Tesla Inc. CEO Elon Musk announced on Monday that he would prohibit the use of Apple devices within his companies if Apple integrates OpenAI technology at the operating system level. This statement follows Apple's announcement during its Worldwide Developers Conference (WWDC) about its plans to incorporate ChatGPT into some of its applications and services.

Elon Musk threatens to ban Apple devices from his companies over OpenAI integration announced at WWDC

CNBC's Jim Cramer said he was impressed by all of the new programs, saying the Apple technology is a huge development in AI use beyond enterprise. The iPhone maker on Monday unveiled its highly-anticipated foray into artificial intelligence, which it's calling Apple Intelligence.

Cramer explains why Apple's conference made him more bullish on the stock

Apple's App Store has been a bright spot for the company. Recent data points could indicate a turnaround is coming for the stock.

Analyst Sees Apple App Store Revenue Up Double Digits So Far This Quarter. Is the Stock Poised to Rally?

Eli Lilly

Considering how many Apple products there are out there in the world at this time, a high number of them will soon be accessing A.I. from an Apple device.

News for Apple Stock (AAPL)