Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

For much of 2024, Apple's (NASDAQ: AAPL) stock market movements stood in stark contrast with its usual performance as AAPL shares first declined substantially and – even as recovery started – remained only modestly in the green.

Apple stock price prediction

ASML Hld

Alphabet

These so-called “millionaire-maker” stocks have the potential to turn a $100,000 investment into $1 million over the next decade. As legendary Fidelity fund manager Peter Lynch explained, a “tenbagger” stock appreciates 10 times its original purchase price, generating a 1,000% return for early investors.

3 Stocks to Catapult Your $100K Into a Cool Million: June 2024

Warren Buffett's piece of Apple is worth $169 billion or more than 450 of the S&P 500 companies. Berkshire Hathaway pared its stake by 13% last quarter, or it would have been worth $194 billion.

Warren Buffett's Apple stake is worth $169 billion — more than the value of many S&P 500 companies

“They really sort of make you feel like it's Christmas and Coachella at the same time.”

Apple Joins the A.I. Party, Elon's Wild Week and HatGPT

Steve Eisman, famous for his role in “The Big Short,” recently emphasized Apple's (NASDAQ: AAPL) pivotal role in the expanding artificial intelligence landscape. Once considered a “hidden” player in artificial intelligence, Apple is now a prominent force in this field.

‘Big Short' investor thinks this will be the biggest AI stock

Apple stock ripped to fresh highs in the wake of a highly anticipated tech conference. However, the market largely overlooked unfavorable regulatory developments concerning Apple.

Apple's Stock Price Just Exploded. Time to Buy?

Affirm

Affirm saw its stock rally 7.8% this past week, but the overall trend for the FinTech IPO Index was down, as the group sank 3.8%.

FinTech IPO Tracker Loses 3.8% Despite Affirm's Rally on Apple Pay Tie-up

Apple stock's rise, ARM stock's gains and the point of locking in Skechers stock show the power of hard-earned lessons in trading.

Apple Stock Has Been A Massive Winner. Here Are Three Lessons Traders Ignore At Their Own Peril.

Apple on Thursday expanded the availability of its Apple Vision Pro headset to several more countries.

Apple Expands Rollout Of Vision Pro Headset

After falling short of the milestone a day earlier, Apple Inc. finished Thursday's trading session as the most valuable U.S. company, topping Microsoft Corp.

Apple reigns again as most valuable U.S. company for first time since January

Tech gurus have been saying for years that the online password will go extinct, yet Apple just launched its own version of a password manager at its WWDC earlier this week. Niche players have staked their businesses on offering online tools to manage logins, such as 1Password and LastPass.

New Apple iPhone app proves just how hard it is to kill the online password

Microsoft

Apple and Microsoft are competing in the AI space, with Apple emphasizing on-device AI and Microsoft focused on cloud-based AI. Microsoft introduced Copilot+ PC with AI features like Recall and Cocreate, while Apple offers AI tools like Image Playground and Siri based on Apple Intelligence. Both companies are investing in AI for the future of computer user interfaces, with Apple leveraging its on-device AI and Microsoft more focused on cloud-based AI.

The Apple Vs. Microsoft AI Matchup

Apple systematically underpays female workers in its engineering, marketing and AppleCare divisions, the lawsuit filed in San Francisco by two women claims.

Apple pays female workers less than men with comparable jobs, lawsuit claims

Two female Apple AAPL -0.08%decrease; red down pointing triangle employees filed a proposed class-action lawsuit Thursday alleging the company pays women lower salaries than men for similar work.

Apple Sued by Employees Alleging Unequal Pay for Women

Apple on Thursday was hit with a proposed class action accusing the tech giant of paying more than 12,000 female employees in California less than men with comparable jobs, lawyers for the plaintiffs said.

Apple accused in lawsuit of underpaying female workers in California

London, UK, June 13, 2024 (GLOBE NEWSWIRE) -- In a significant development for the cryptocurrency world, BlockDAG Network  has launched its much-anticipated X1 Miner App on the Apple App Store. This release marks the dawn of the "Smart-Mining" revolution, enabling users to mine cryptocurrencies directly from their smart iOS devices. For Android users, the app is currently available in its BETA version, with the full version set to launch soon.

BlockDAG Network's X1 Miner App is Now Available on Apple App Store: What's New for Users

Siri, Apple's digital assistant, will soon be getting an upgrade.

Why Apple's partnership with OpenAI is an admission of weakness—and a genius move

Apple Inc. investors who want to profit from the boost the iPhone maker enjoyed this week after unveiling its AI strategy but who are balking at the stock's record levels could look at its bonds instead.

Spooked by Apple stock's AI-driven gains? Take a look at its bonds instead.

Costco

Deere & Company

Corning

Realty Income Corp

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5 Stocks to Buy and Hold Forever

Investors are flocking to Apple following the launch of Apple Intelligence. The move should help encourage more iPhone upgrades.

1 Wall Street Analyst Says Apple Could Hit $230. Is It a Buy?

The discussion emphasizes how a small number of tech stocks, including Apple (NASDAQ: AAPL), have driven the market higher, but a single major miss in earnings from another key tech company could trigger a significant correction.

If One Magnificent 7 Stock Turns Around, Look Out Below

That's Steve Eisman of “Big Short” fame telling CNBC that Apple Inc. AAPL, +0.18%, which he had previously identified as a “hidden” artificial-intelligence play, remains crucial to an AI story that will continue to broaden out.

‘Definitely hold on to your Apple position,' says ‘Big Short' investor Steve Eisman

On the surface, the partnership looks like a significant redrawing of the technology map.

Apple Has a New Partner in OpenAI. What It Means for Google.

Broadcom

While Nvidia (NASDAQ: NVDA) became a synonym for the artificial intelligence revolution that has spurred impressive growth in the technology sector of the stock market, its 215% growth in the last year might mean that there is not much fuel left in the tank for further gains, and in the worst-case scenario, a crash might occur, making alternative options more attractive.

Missed the Nvidia boat? 2 AI stocks to buy right now

Pixalate's data science team analyzed 1.9 million apps from the Apple App Store, including active and delisted apps, from the first quarter of 2021 to the first quarter of 2024 Pixalate's data science team analyzed 1.9 million apps from the Apple App Store, including active and delisted apps, from the first quarter of 2021 to the first quarter of 2024

News for Apple Stock (AAPL)