Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple's AI unveiling launched shares to all-time highs. AI will hopefully bring Apple's growth back to life.

Is Apple a Buy?

Sony

The rising virtual reality (VR) market seems to have hit the pause button over the past year, and that's despite last year's compelling reveal of Apple (NASDAQ: AAPL ) Vision Pro, a mixed-reality headset that may be the device that convinces us all to embrace VR, augmented reality (AR) and mixed reality (MR). The Vision Pro reveal may have been hot, but the post-launch demand was rather lukewarm.

The 3 Best Virtual Reality Stocks to Buy in July 2024

Alphabet

Amazon hit an all-time high this month, continuing to tank the value of its stock. Meanwhile, Alphabet's shares are of better value and have massive potential in AI.

Forget Amazon: 2 Artificial Intelligence (AI) Stocks to Buy Now

Amazon

Snowflake

Warren Buffett steered Berkshire Hathaway to market-beating returns since 1965. While Buffett's simple investment strategy doesn't involve chasing hot trends like AI, three of Berkshire's holdings are positioned to benefit substantially from the AI revolution.

45% of Warren Buffett's $398 Billion Portfolio Is Invested in 3 Artificial Intelligence (AI) Stocks

Tesla

The market is increasingly driven by just a handful of stock, but Apple and Tesla have been left out so far this year. Apple unveiled new AI features that could produce a big iPhone upgrade cycle over the next few years.

Apple and Tesla Are the Only "Magnificent Seven" Stocks Trailing the S&P 500 So Far This Year. Are They Worth Buying Now?

Microsoft

Companies boasting strong cash-generating abilities can be great investments, as they have plenty of cash to fuel growth, pay out dividends, and easily wipe out debt.

These 3 Companies Generate Significant Cash

Walmart

Costco

Several of the world's biggest stocks set new record share prices Friday as major stock indexes rose to all-time highs, the latest evidence of the market's resiliency in the face of uneven economic conditions.

These Stocks Hit All-Time Highs Friday As S&P 500 Set New Record, From Apple To Walmart

Fortnite maker Epic Games has hit a stumbling block in its plans to bring the company's alternative app store, the Epic Games Store, to the EU. As now permitted by the EU's Digital Markets Act (DMA), Epic Games announced earlier this year it planned to bring both the digital storefront and its flagship game, Fortnite, back to iOS in Europe.

Epic Games calls out Apple for rejecting its Games Store in the EU

The technology sector, propelled by the impetus provided by artificial intelligence, was the driving force behind the first-half stock market rally. Despite growing fears of a correction, a bullish analyst suggested on Friday that the rally will go on unhindered.

Tech Bull Shares Top Stock Picks For Second Half Of 2024 After AI-Fueled Rally: Do You Own These Stocks?

The Apple (AAPL) stock, which has so far been a laggard in the artificial intelligence (AI) race, has picked up momentum.

Time to Take a Bite Out of Apple ETFs Now?

"Fortnite" maker Epic Games said on Friday Apple was impeding its attempts to set up a games store on iPhones and iPads in Europe, the latest escalation in a bitter feud over the technology giant's control of the iOS app ecosystem.

Epic Games says Apple stalling launch of its game store in Europe

The Magnificent 7 stocks represent a group of the largest technology companies known for their substantial market influence and growth potential. As of July 2024, these stocks continue to be favored by investors due to their robust performance and future prospects.

The 3 Best Magnificent 7 Stocks to Buy in July 2024

U.S. tech giant Apple removed the mobile apps of 25 VPN services from its App Store, following a request by Russia's state communications watchdog Roskomnadzor, Interfax reported on Thursday.

Russia says Apple blocks 25 VPN apps in Russia, IFX reports

Etsy

Royal Caribbean Cruises

It might be time to look for consumer discretionary stocks to sell. They have exhibited varying performance over the past several months.

3 Consumer Discretionary Stocks to Sell in July Before They Crash & Burn

The world's two most valuable companies both have close ties to OpenAI. Apple could soon join Microsoft in having an observer role on OpennAI's board, Bloomberg reported.

Apple and Microsoft seem to be playing very different games with their OpenAI deals

NVIDIA

Nvidia's growth rate is far faster than Apple's, but the gap could shrink in the next year or two. Apple recently unveiled Apple Intelligence, which may prompt many users to upgrade their iPhones and other devices.

Apple or Nvidia: Which Will Get to $4 Trillion First?

Broadcom

Visa

Vaxxinity, Inc.

Though it isn't unheard of for a member of Congress to have not traded any stocks after getting elected while supporting tighter regulations for politicians' equities market activity, the House and the Senate are nonetheless seemingly filled with exceptionally savvy investors.

Congress makes $4.5 trading stocks in a day; Here's the biggest winners

Netflix

E-commerce powerhouse Amazon is entering a new era that investors haven't regularly seen. Although the streaming market may be fully matured as well as saturated, pioneer Netflix still enjoys one huge advantage.

3 Incredible FAANG Stocks You'll Want to Consider Adding to Your Portfolio in July

No one believes a stock that has traded as strongly as Apple (NASDAQ: AAPL) could experience a 20% reset.

Apple Shareholders Should Brace For 20% Share Plunge.

Taiwan Semiconductor Manufacturing

Augmented reality stocks represent companies that superimpose computer-generated images onto the user's view of the real world. It includes more than just images with other sensory elements such as sound.

3 Augmented Reality Stocks For Your Kids' Kids

US stock indexes have staged yet another bullish breakout. The economy is steady, employment is robust, inflation continues to fall, and stocks are making record highs – if you aren't bullish now, I don't know what else to tell you.

Market Break Out: 3 Leading Stocks to Buy Now

Apple's (AAPL) AI push, growing Services business and strong liquidity position make the shares attractive for investors.

Apple Hits 52-Week High: Can AI Focus Drive AAPL Stock Higher?

Over the past two weeks, the chip maker's shares have fallen 7%. Mizuho Securities analyst Jordan Klein doesn't necessarily think that's a bad thing.

How Microsoft, Apple, and the Rest of Big Tech Have Made Up for a Falling Nvidia

Big Tech stocks have had a stranglehold on the stock market so far in 2024, and this summer could be no different.

2 Outperforming Big Tech Stocks to Buy This Quarter

Satellites should convert cell coverage dead zones into areas where Americans can use iPhones.

News for Apple Stock (AAPL)