Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

IATSE is continuing its push to unionize visual effects workers, this time setting its sights on Apple Studios. The guild announced Friday that it has filed for a National Labor Relations Board election after a supermajority of the 17 employees across six Apple series have signed authorization cards.

Apple Studios VFX Workers Move To Unionize Under IATSE

Apple says competition rules that require functionality with rival products would compromise privacy and security

Apple delays launch of AI-powered features in Europe, blaming EU rules

Apple on Friday said it would delay the rollout of its recently announced AI features in Europe because of "regulatory uncertainties" linked to the EU's new landmark legislation to curb the power of big tech.

Apple delays rollout of AI features in Europe

Apple said it is choosing not to roll out three new features, including its Apple Intelligence AI product, to the European Union over privacy concerns it says stem from the Digital Markets Act. The DMA requires that services be interoperable across platforms, to promote competition and stymie the "gatekeeper" effect that some large companies, including Apple, have.

Apple Intelligence won't launch in EU this year due to antitrust regulation

Apple will delay launching three new artificial intelligence features because landmark European Union tech rules require it to ensure that rival products and services can function with its devices, the U.S. tech group said on Friday.

Apple to delay launch of AI-powered features in Europe, blames EU tech rules

Apple shares have risen 22% in the last three months. Here are some ways to think about the possibilities for the stock from now on.

Apple Is on a Tear. How Far It Could Go.

Apple's take on AI security and privacy sets the company apart, but experts say the key will be in the execution.

Apple Faces a Tough Task in Keeping AI Data Secure and Private

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page.

Apple To Rally Over 14%? Here Are 10 Top Analyst Forecasts For Friday

Nvidia Corp. has been gobbling up market capitalization over the past year or so, and its fast ascent now seems to be giving the market a bit of pause.

Apple offers a bullish lesson for Nvidia, even as the chip stock heads for a dip

Adobe

Caterpillar

Are you looking for stocks to buy for buyback boosts? On June 11, General Motors (NYSE: GM ) announced a new $6 billion stock buyback program.

3 Stocks Ready to Rev Up Returns With Buyback Boosts Like GM

Apple's data protection combined with its AI models might secure a privilege position for Apple in the long haul. Apple is rated as a buy due to potential revenue growth from Apple Intelligence and new upgrades. Tim Cook's focus on privacy and security sets Apple apart in the AI development race.

Apple: AI With Privacy And Security, A Unique Combination

Advanced Micro Devices

Broadcom

Microsoft

NVIDIA

Palantir Technologies

The term ‘competitive advantage' is often used in business and the stock market. It refers to the way that a given company can produce goods or deliver services better than its competitors.

7 Tech Stocks With Unbeatable Competitive Advantages

As Apple (NASDAQ: AAPL ) collaborates with ChatGPT developer OpenAI, some financial traders are too busy buying Apple stock to consider the implications. Investing in Apple doesn't make sense if the best-case scenario is already priced in.

Apple Stock Hits All-Time Highs on AI News: Time to Take Profits?

Apple (NASDAQ: AAPL) shares surged by 12% following the announcement at WWDC on June 10 of its integration of ChatGPT from OpenAI into Siri, a reversal from the declines it sustained for the biggest part of 2024.

Expert warns Apple stock set to suffer; here's when

Shareholders were spooked after Apple's iPhone sales slumped and it appeared to fall behind in AI. The company's AI strategy looks much better in recent light.

3 Reasons Apple Stock Is a Buy and Hold

Apple introduced its first set of AI features, which will be released later this year. The company also struck a partnership with OpenAI.

Apple Unveils Its Artificial Intelligence (AI) Plans. Is This a Signal to Buy the Stock?

Our investors' blotter on this episode includes AI, Tesla, Adobe, Trex's CEO, and more.

Apple Arrives on the Scene With Its AI Debut

We also discuss whether Cracker Barrel can turn things around.

What Apple Didn't Say

Apple Inc AAPL has recently performed well in the market, especially after launching its new AI platform, Apple Intelligence, at the Worldwide Developers Conference (WWDC).

How Apple's 825% Decade-Long Growth Is Accelerating With Its New AI Platform Transforming Tech And Boosting Its Stock Performance

ASML Hld

Coca-Cola

QUALCOMM

Taiwan Semiconductor Manufacturing

Warren Buffett is continuously seeking stocks – dividend and non-dividend – with durable competitive advantages as they ultimately end up standing the test of time. That's why their respective stocks make such good investments: Durable competitive advantages create strong pricing power.

7 Dividend Stocks That Follow Warren Buffett's Cardinal Rule

Amazon

EPR Properties

Innovative Industrial Properties

NewLake Capital Partners, Inc.

Vanguard Real Estate ETF

High dividend yield typically indicates high risk. But there are exceptions. Here are 8%+ yielding REITs that I am buying.

I Am Loading Up On These 8.5% Yielding REITs

Chevron

UnitedHealth Group

The Dow Jones Industrial Average is lagging this year. Where both the Nasdaq Composite and S&P 500 are running ahead by double-digit percentages, the venerable old-line index is just a paltry 3% higher so far.

3 Dow Stocks to Buy Now: June 2024

24/7 Insights Only a small portion of Apple Inc. (NASDAQ: AAPL) revenue comes from China, a critical market.

Apple's China Problem

Apple Intelligence is Apple's big play that aims to bring artificial intelligence across its devices. There is little talk on how the Cupertino giant will bring this tech to China.

'Marathon not a sprint': Apple's AI push faces big challenges in China

Salesforce

Artificial intelligence (AI) has the potential to add nearly $16 trillion to the global economy by the turn of the decade. Form 13Fs show that two highly-successful billionaire money managers each dumped more than 2 million shares of AI kingpin Nvidia during the first quarter.

News for Apple Stock (AAPL)