Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is set to debut its first lineup of AI-ready iPhones on September 9. Companies like Microsoft, Samsung, and Google have tried to sell AI hardware, but with little success so far.

AI gadgets have been a bust so far. Apple aims to change that

Buffett says Berkshire sold shares to take advantage of the capital gains tax rate. Right now, Apple shares trade at a significant premium over the market.

Here's Why It's Time to Follow Warren Buffett and Sell Apple Stock

The new iPhone that Apple AAPL -0.86%decrease; red down pointing triangle will show off next week will be the company's most important ever. At least since the one a year ago.

Apple Needs Time to Be on Its Side for AI iPhones

Apple and Meta are ramping up their feud over who is in charge of protecting kids

Broadcom

NVIDIA

Apple, Nvidia and Broadcom stocks are all down in September.

Here's What Apple, Nvidia, and Broadcom Need to Stop the Bleeding. You May Be Surprised.

Apple Inc's AAPL much-anticipated “It's Glowtime” event on Sept. 9 has the tech world buzzing, but analysts are playing it cool.

Apple's Glowtime Event: Will The iPhone 16 Shine Or Fizzle?

Apple stock is breaking below a support level in today's stock market. Is it time to sell Apple?

Dow Jones Titan Apple Breaks Critical Chart Level. Time To Sell The Mag 7 Member?

Netflix

Netflix stock and Apple stock test resistance and new buy points as the Nasdaq loses support to kick off September.

Just A Glitch? Netflix, Apple Lead Breakout Stocks Hitting A Snag

Amazon

Sony

Sony has already poured about $10 billion into bolstering its content lineup across its film, videogame, and music units.

Netflix, Amazon, Apple Get a New Rival. Why Sony's Taking Them on With More Content.

Apple has the cash and brand power to keep expanding its business and deliver massive stock gains over the long term. Meanwhile, Amazon has risen to dominance in multiple markets and is doing it again in AI.

2 Stocks That Turned $1,000 into $1 Million (or More)

Deepwater Asset Management's Gene Munster was asked Tuesday morning if he would buy, sell or hold big tech stocks at current levels.

Apple, Nvidia Will Lead 3-To-5-Year Tech Bull Run, Analyst Says: 'I Am A Buyer Here'

Adobe

QUALCOMM

Investors looking to make the best of what's left of summer, and buy a few growth stocks before the next leg of the bull market takes off, I've got a warning for you.

Market Correction Alert: Buy These 3 Tech Stocks In September

Apple stock has largely been in a holding pattern ahead of the company's fall product launch event.

Apple Stock: Is It A Buy Ahead Of iPhone 16 Launch Event?

Apple will use organic light-emitting diode (OLED) displays for all iPhone models sold in 2025 and afterwards, moving completely away from liquid crystal displays (LCDs), Nikkei business daily said.

Apple to completely switch to OLED for iPhone display from 2025, Nikkei says

Nvidia Corp. NVDA has maintained a competitive edge in artificial intelligence technology by providing full-stack solutions, and a report said on Monday that the Jensen Huang-led company may not merely contend with selling AI accelerators that power data centers but wants to offer a one-stop solution to its data center customers.

Nvidia Takes A Page From Apple's Playbook: Jensen Huang Wants AI Stalwart To Go Beyond Chips And Be One-Stop Shop For Data Center Clients

Microsoft

OpenAI is in talks to amend its cooperate structure to make itself more friendly potential investors, including by potentially removing its cap on profits

OpenAI may lift cap on profits as it courts Apple and Nvidia, report says

AAPL's AI push, growing Services business and strong liquidity position make its shares attractive for long-term investors.

To Buy or Not to Buy Apple Stock Pre Sept. 9 iPhone 16 Event?

Investors looking for the next stage of economic growth are largely focused on the tech sector.

3 Tech Stocks to Buy Before the Summer Ends

Tech giants battle for AI dominance as Apple, Microsoft, and Nvidia vie to invest in OpenAI's $100B round, signaling major impacts on AI stocks.

Apple, Microsoft, and Nvidia Battle for AI Dominance in $100B OpenAI Investment Round

OpenAI is aiming to raise several billion dollars. Apple and Nvidia would be attractive backers but one deal seems more likely.

Apple and Nvidia May Be Keen on Investing in OpenAI. Why It Only Works for One of Them.

Huawei plans to hold a product launch event on Sept. 10 at 2:30 p.m.

Huawei looks to upstage Apple with product launch just hours after expected iPhone 16 unveiling

Chinese technology giant Huawei is preparing to rain on Apple Inc (NASDAQ:AAPL, ETR:APC)'s parade. Specifically, Huawei reportedly hopes to overshadow Apple's hotly anticipated iPhone 16 reveal scheduled for next Monday with its own simultaneous handheld announcement.

Huawei is preparing to rain on Apple's iPhone 16 parade

During the first quarter of 2024, Apple (NASDAQ: AAPL) was something of a stock market laggard, at least when compared with the performance of other big tech firms such as Microsoft (NASDAQ: MSFT) and Nvidia (NASDAQ: NVDA).

Here's why Apple stock might hit $300 by end of 2024

Taiwan Semiconductor Manufacturing

Daniel Loeb has been called "one of the most successful hedge fund managers of his generation." Investors have viewed Apple stock as an "AI loser," but that's about to change.

Billionaire Daniel Loeb Goes Bargain Hunting: 2 Stocks He Just Bought

Apple's partnership with India's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney.

News for Apple Stock (AAPL)