Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

UPDATE—Sept. 6, 2024: This article has been updated to reflect more recent share price information.

How Apple's Highly Anticipated iPhone 16 Launch Event Could Affect Its Stock

Oracle

CNBC's Jim Cramer highlighted the launch of a new iPhone from Apple, earnings from enterprise software company Oracle and a consumer price index reading. He also opined on the nature of September, saying it's usually a rough time for the market.

Cramer's week ahead: Apple's iPhone 16 launch, consumer price index and Oracle earnings

4 Things To Watch at Apple's 'It's Glowtime' iPhone 16 Event Monday

What Wall Street Analysts Think of Apple Stock Ahead of Monday's iPhone 16 Event

Apple Expected To Unveil iPhone 16 on Monday—What You Need to Know

Apple Inc (NASDAQ:AAPL, ETR:APC)'s upcoming iPhone 16 model lineup launch will kick off the biggest upgrade cycle in the company's history, analysts at Wedbush believe. The iPhone maker will launch its latest mobile devices on Monday, September 9 at 1pm Eastern Time.

Apple iPhone 16 launch to spark biggest-ever upgrade cycle, analysts believe

Apple reportedly approved an update to Tencent Holdings' WeChat app, just in time for the release of the iPhone 16. The move by Apple allows for further negotiations between the two companies regarding changes that Apple has demanded for the social media platform, Bloomberg reported Thursday (Sept.

Report: Apple Approves WeChat Update, Allows Time for Fee Negotiations

Apple stock is on Wall Street's radar ahead of the tech giant's annual September product event, which begins on Monday. Here's what analysts are saying and what you can expect to see.

Apple Stock's a Buy Ahead of Apple Event 2024

Honor announced its first artificial intelligence assistant on Friday as it looks to jump ahead of rivals and introduce software it hopes will spur users to buy its latest devices. Yoyo, Honor's digital assistant, has got an AI upgrade and will be coming to users to China in the new future with international markets to follow, the company said.

Honor looks to get ahead of Apple in China with its own AI assistant

The AI-enabled Apple iPhone 16 will be unveiled Monday, while Oracle and Adobe release AI-enhanced earnings during the week. Inflation reports are on tap.

Apple To Unveil AI iPhone 16 With Oracle, Adobe Earnings Due: Action Plan

The technology world is currently focused on the upcoming Apple (NASDAQ: AAPL) event titled ‘It's Glowtime,' where the company is expected to unveil the iPhone 16.

How will Apple's (APPL) stock react to iPhone 16 event?

24/7 Wall St. Insights Some think that Apple Inc.'s (NASDAQ: AAPL) AI rollout will be too slow to drive significant demand.

Apple's AI Rollout May Be Too Slow

Berkshire Hathaway this year has cut the number of Apple shares it owns. However, the iPhone maker remains its top holding.

Warren Buffett Cut His Stake in Apple. Should You?

Buffett made the biggest stock sale in the history of Berkshire Hathaway in the second quarter. Apple share prices went on to climb about 20% over the next three months.

2 Hidden Lessons Warren Buffett's Massive Apple Stock Sale Can Teach Every Investor

Amazon

Amazon is already working on its next multibillion-dollar revenue stream. Apple still has ample opportunities to gain a share in international markets.

2 Dow Jones Stocks Billionaires Are Buying

Apple Inc.'s upcoming iPhone 16 event has the potential to boost the company's stock price significantly, according to a recent note from Goldman Sachs.

Goldman Sachs sees 25% upside for Apple stock from potential iPhone 16 catalysts

NVIDIA

As the football season kicks off with a game between the Baltimore Ravens and the Kansas City Chiefs, CNBC's Jim Cramer drafted a fantasy portfolio, equating his favorite stocks with top players in the National Football League. Cramer picked Apple as his quarterback, comparing the iPhone maker to the Buffalo Bills' Josh Allen.

Jim Cramer compares his favorite stocks to his favorite players in annual fantasy draft

Apple Inc's AAPL iPhone 16 presentation may not be a sell the news item for the company's stock like past Apple events, an analyst said ahead of the highly anticipated Glowtime event.

Apple iPhone 16 Event Not 'Sell The News,' Analyst Says: 'Shares Could Move Higher'

Apple Inc (NASDAQ:AAPL, ETR:APC) shares could move higher if the iPhone maker demonstrates compelling new features or raises device prices at its upcoming ‘It's Glowtime' event on Monday, September 9. At the event, Apple is expected to debut the iPhone 16 line-up.

Apple iPhone 16 launch event could drive shares higher, analysts believe

Tesla

September is often volatile for the stock market, with opportunities for investors to capitalize on market shifts. While economic uncertainty lingers, fueled by factors like inflation, rising interest rates, and potential recession, some stocks have the potential to outperform.

Don't Miss These 3 Stocks Set to Defy Expectations in September

Chipotle

Costco

Netflix

Investors should look for companies that sell top products and services in their respective industries. Taking care of customers should lead to strong financial performance.

These 5 Stocks Can Help Supercharge Your Portfolio. Here's Why.

Microsoft

Technology remains a compelling sector, and these two stocks are particular standouts. Microsoft generated over $245 billion in its latest quarter as Azure AI customers soared.

2 Leading Tech Stocks to Buy in 2024 and Beyond

PayPal

PayPal is expanding into U.S. point-of-sale payments by integrating its debit card with Apple's mobile wallet and offering cashback rewards, as the global online payments giant seeks direct competition with tech companies and banks.

PayPal pushes into in-person payments with cashback rewards, Apple integration

Apple Inc (NASDAQ:AAPL, ETR:APC)'s Phone manufacturing partner Hon Hai saw revenues surge by a third year on year in August, with unaudited sales reaching 548 billion new Taiwanese dollars (around US$17 billion). Current-year accumulated revenue stood at more than US$124 billion at the end of the month, approximately 9.5% higher than the previous year.

iPhone maker Hon Hai posts 33% revenue surge

The Taiwanese tech company has sought to diversify away from electronics in recent years and has set itself the goal of capturing 40% of the overall AI server market.

News for Apple Stock (AAPL)