Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Many analysts issued bearish ratings on AAPL following Berkshire divestiture and iPhone sales data reported in its Q3 earnings. These concerns overstated the risks or are simply misplaced in my view. I suggest investors to focus more on its service revenues going forward and less on the quarterly iPhone sales.

Apple Q3: I Disagree With Bears' Interpretation Of Berkshire Divestiture

Eaton

Lam Research

Volatility in the markets has heightened in recent weeks. However, long-term investors should embrace it since it creates bargains.

The 3 Best Blue-Chip Stocks to Buy in August 2024

Alphabet

Microsoft

Three of the five largest companies of today were on the list a decade ago. The scale of the largest U.S. companies has increased dramatically since then.

These Were the 5 Biggest Companies in 2014, and Here Are the 5 Biggest Companies Now

Chubb

Lennar

Apple could be on the threshold of a multiyear iPhone upgrade supercycle. Chubb offers a stable business and a cheap valuation and could be an acquisition target for Buffett.

3 Warren Buffett Stocks to Buy During the Stock Market Sell-Off Without Any Hesitation

Apple and HP have been highlighted in this Industry Outlook article.

Zacks Industry Outlook Apple and HP

Apple is changing its Digital Markets Act compliance plan in response to the European Commission's accusation that the company is stifling competition on its App Store.

Apple Updates App Store Terms After Criticism From European Commission

Analysts speculated that Apple may charge users a subscription fee for some of their more advanced AI features.

Apple could charge up to $20 subscription fee for AI features: report

Spotify

Count Spotify and Epic Games among the Apple critics who are not happy with the iPhone maker's newly revised compliance plan for the European Union's Digital Markets Act (DMA). Shortly after Apple announced the updated version on Tuesday, including loosened restrictions along with the addition of two more fees, Spotify shared a statement with TechCrunch calling the plan “unacceptable” and claiming Apple was once again disregarding “the fundamental requirements” of the DMA.

Spotify and Epic Games call Apple's revised DMA compliance plan ‘confusing,' ‘illegal' and ‘unacceptable'

Amazon

3 Game-Changing AI Stocks to Buy in August and Hold Forever

Apple on Thursday announced changes to its App Store after the European Union accused the iPhone maker of breaking the bloc's landmark new digital rules.

Apple makes changes to App Store after EU warning

Apple on Thursday changed its policy in the European Union to allow developers to communicate with their customers outside the app after the Commission charged the iPhone maker in June for breaching the bloc's tech rules.

Apple changes EU app store policy after Commission probe

The Computer - Micro Computers industry participants like Apple (AAPL) and HP (HPQ) are benefiting from the strong demand for enterprise devices amid stiff macroeconomic challenges globally.

2 Stocks to Watch From the Prospering Computer Industry

The Oracle of Omaha gave little hint as to the reasoning for the sales.

Warren Buffett Is Slashing Berkshire Hathaway's Position in Apple Stock

Apple continues to be one of my favourite businesses thanks to their wide economic moat and great operating results. Their products continue to be in high-demand by consumers as evidence by solid growth in top-line sales in Q3. Operational improvements have resulted in an expanding gross and operating margin which is confidence inspiring in my opinion.

The State Of Apple In Q3, Solid Performance Overshadowed By A Lofty Valuation

That wasn't the only divestment in Berkshire Hathaway's equity portfolio. Some have speculated that the famed investor is selling out and building the cash pile in a defensive, hedging move.

Warren Buffett's Berkshire Hathaway Just Dumped Half Its Stake in Apple Stock. What Investors Need to Know

The Nasdaq Composite is down just under 10% since mid-July. Apple's stock has also dipped as Wall Street has grown weary of tech stocks.

1 Growth Stock Down 6% to Buy Right Now

In the last quarter, 28% of Apple's sales came from its budding services division. The introduction of Apple Intelligence means software will be more critical to Apple's success.

Think You Know Apple? Here's 1 Little-Known Fact You Can't Overlook.

Apple could charge its users up to $20 for its advanced artificial intelligence features, analysts told CNBC, as the company looks to boost the growth of its lucrative services business. The Cupertino giant plans to rollout Apple Intelligence, its forthcoming AI system, across some of its devices later this year.

Apple could charge up to $20 for some Apple Intelligence AI features, analysts say

NVIDIA

QUALCOMM

AI stocks have gone out of style in recent weeks, and while some of the names may have been overvalued, it's unlikely that an AI bubble is bursting before our eyes. Not to discount the magnitude of pain that the latest tech plunge has inflicted on investor portfolios, but the S&P 500 hasn't even officially entered correction territory (that's a 10% fall from the top) quite yet.

3 AI-Focused Stocks That May Shape the Future of Technology

In the rollercoaster world of tech stocks, Apple Inc. AAPL managed to keep its $3 trillion market cap.

Apple Retains $3T Status, Nvidia Does Not As Market Overcomes Volatility

Berkshire Hathaway's reduced exposure to Apple may be due to portfolio repositioning and lower concentration risks, not necessarily a negative outlook on Apple. Apple's stock performance has improved in 2024, boosted by a stronger Q2 and Q3 report, positive investor sentiment after WWDC event and strong demand outlook. Apple's AI strategy for the iPhone, combined with strong demand signals, is expected to drive revenue growth and margin expansion, supporting a Buy rating.

Apple: Hyperfocusing On Berkshire's Stake Is Overkill (Rating Upgrade)

Bank of America

Occidental Petroleum

Investors have had a rough start to the new week as stock indexes worldwide collectively wiped out trillions of dollars in value. This is a big change from the easy money and ‘everything' rally days that started during the COVID-19 pandemic when most stocks became winners because central banks everywhere injected record amounts of capital into the system.

Stocks Slide: Trillions Lost, More Downside Ahead?

Apple's AI "supercycle" is expected to drive significant revenue growth, particularly through device upgrades for advanced AI features. Analysts predict AI enhancements could lead to $10B in annual growth in high-margin services, with a potential market cap increase to $4.13T by fiscal 2026 estimated by me. The supercycle may offer medium-term gains, but concerns include potential overvaluation and future growth sustainability post-cycle.

Apple Intelligence Presents A Medium-Term Buy (Rating Upgrade)

Amazon's stock dipped after it posted a mixed report and soft guidance. Apple's stock held steady after it exceeded Wall Street's expectations.

Best Stock to Buy Right Now: Amazon vs. Apple

Micron Technology

SPY, Apple and Micron Technology are included in this Analyst Blog.

News for Apple Stock (AAPL)