Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple says its new Vision Pro headset will “shift the way we look at technology.” How about how we look?

Would You Wear Apple's New Vision Pro Headset?

If some of highest-flying tech stocks should start to lose steam, other sector stocks could step in to support the market rally.

Apple and Other Tech Stocks Are Starting to Falter. Here's What to Buy Instead.

Tech giant Apple has unveiled its first major product in more than seven years, a mixed-reality headset that might just deliver a terminal blow to the "metaverse".

Apple lays down the gauntlet to the metaverse

Analysts lauded Apple's Vision Pro on Tuesday for its impressive technology, but warned that it will be a few years before the $3,499 augmented reality headset sees widespread adoption.

Apple's Vision Pro an impressive headset with few likely buyers, analysts say

Has Apple outdone Meta or gone down the same rabbit hole?

In an interview with ABC's "Good Morning America," Tim Cook said he believes tech companies will need to regulate their own AI systems.

Apple CEO Tim Cook says A.I. companies will also need to regulate themselves

Perhaps in the not-so-distant future, we'll all wrap up our days of immersive work meetings and 3-D movies and turn our Vision Pro headsets toward web browsing, musing at how early reviewers failed to appreciate how groundbreaking Apple Inc.'s new headset would become.

Apple wants its Vision Pro to mark a computing revolution. Early testers say it's still just a fancy headset.

RALEIGH, N.C.--(BUSINESS WIRE)--CoSoSys announced today that it will provide same-day support for the upcoming macOS Sonoma release.

Endpoint Protector by CoSoSys to Offer Same-Day Support for Apple's macOS Sonoma

Apple did not once mention the word AI at its developers conference on Monday, but the iPhone-maker quietly added the technology that has taken Wall Street by storm to many of the features and updates it unveiled.

Factbox: Apple spruces up products with AI but avoids the buzz word

Apple's new $3,499 headset will compete against less expensive offerings from Meta and ByteDance.

Apple's Vision Pro Joins Crowd Trying to Make Headsets the Next Big Thing

Apple's mixed-reality headset is finally here, but it isn't talking about the metaverse. Tim Cook unveiled the Vision Pro on Monday, instead using the phrase "spatial computing.

Apple didn't mention the metaverse once

Apple let some people try out its new mixed-reality headset, the Vision Pro. Here's what they're saying.

Apple Vision Pro demo roundup: Here's what everyone is saying

You may think Apple's new headset is ridiculous, but you should cheer the company anyway. Innovation is expensive, difficult, and risky — and the only way to create a better future.

Thank you, Apple! Ignore the haters.

Disney

Microsoft

Verizon

The Dow contains many industry-leading companies, and provides a good window on the U.S. economy. Some Dow stocks crushing the market while others are falling behind.

Dow Stocks Like Microsoft, Apple, Disney, and Verizon Reveal Two Sides of the Market

Apple, Inc AAPL reached a new all-time high on Monday during its Worldwide Developers Conference.

Apple's Blue-Sky Run Killed When Expensive New Product Is Unveiled: The Bull, Bear Case

Apple Inc.'s new Vision Pro headset is “frightening,” in the view of one Wall Street analyst, and he means that in a good way.

Apple's Vision Pro is ‘frightening' in the best way—but many questions remain

Apple was the second biggest revenue generating brand in India in 2022, second only to Samsung as it gained 18% of the total value of smartphone shipments. Services remain a long-term opportunity for the company to monetize its installed base of over 2 billion active devices. In addition, the company's strong financials will only become more attractive in the event of a recession.

Apple Bets On The Emerging Markets Growth Story

Apple just announced its mixed reality device Vision Pro, available in 2024 for $3,499. Apple brought along a couple of key partners in Disney and Unity Software that will help fill up Apple's content pipeline.

Can Apple's New VR Headset Reignite the Metaverse Buzz?

Meta, Google and Microsoft have all tried their hands at conquering the virtual reality and augmented reality space—with mixed results.

Apple's Vision Pro Headset Is Tech's Latest Bid To Crack AR/VR Devices—Here's How Rival Products Have Performed

Apple unveiled the new Vision Pro, an augmented reality headset. But the headset has a potential flaw that might undermine its success.

Apple's Vision Pro Is Here: 1 Major Reason Tim Cook Missed the Mark

Apple unveiled its new mixed-reality headset, the Vision Pro, on Monday. The stock could be a 'table-pounder,' some analysts said.

Apple's stock could be a 'table-pounder' but it'll take years to know for sure how successful the Vision Pro really is, analysts say

TAMPA, Fla.--(BUSINESS WIRE)-- #Chargebacks--Chargebacks911 appointments payments industry leaders Guy Harris and Eric M. Hoffman.

Bank of America and Apple Executives Join Chargebacks911 to Drive Rapid Expansion

Apple's much anticipated virtual-reality headset announcement Monday generated excitement but comes months after signs that metaverse tech is flailing.

The Corporate Metaverse Was on Life Support. Apple May or May Not Change That.

Apple announced its Vision Pro headset at the WWDC on Monday. But the $3,499 price tag prompted groans, sighs, and laughter from the audience.

The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it is

Apple Inc. AAPL, -0.76% was downgraded to neutral from by analysts at D.A. Davidson, who reduced their price target to $185 from $193 per share following the tech giant's launch of its Vision Pro headset.

News for Apple Stock (AAPL)