Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple has reportedly acquired augmented reality (AR) headset maker Mira. The tech company retained at least 11 employees from the acquired firm, The Verge reported Tuesday (June 6), citing unnamed sources.

Report: Apple Acquires AR Headset Maker Mira

Apple revealed its Vision Pro device by rattling off specs and potential applications for the mixed-reality headset, but its presentation didn't offer much about videogames.

Apple Vision Pro Launch Was Mum on Games

The headset face-off: How Apple's Vision Pro compares with the Meta Quest Pro, beyond a huge price gap

Apple's highly anticipated augmented reality (AR) headset, the Vision Pro, failed to sustain its early stock price gains after it was unveiled at WWDC on Monday afternoon. Despite reaching record highs earlier in the day, Apple shares slipped back into negative territory as concerns over the headset's high price point overshadowed its debut.

Apple's $3,500 Vision Pro price tag already faces investor skepticism

The music player undergoes a significant update with the inclusion of full-screen animated artwork for albums that support such visuals.

All The Updates Coming To Apple Music Following Apple's WWDC 2023

Walter Isaacson wrote the biography "Steve Jobs," chronicling the life of the late Apple cofounder. Isaacson, who had special access to Jobs, thinks Jobs would have loved Apple's Vision Pro headset.

Why Steve Jobs would love Apple's Vision Pro headset

On Monday, Apple Inc (NASDAQ: AAPL) unveiled the “Vision Pro” mixed reality headset – it's first major product release since 2014. Still, a D.A.

Should you buy Apple stock after the WWDC 2023?

Apple announced the Vision Pro, a $3,499 mixed-reality headset that will be released in early 2024. Wall Street is reacting to the device, with one analyst expecting more than 1 million units sold in its first year.

'A revolutionary product': Here's what Wall Street is saying about Apple's new Vision Pro headset device that costs $3,499

Apple somehow needs to convince developers to make apps for it even though the hardware isn't widely available yet.

Apple's next challenge: It needs apps for its Vision Pro headset, but it's not on sale yet

Advanced Micro Devices

BankUnited

Capital One

iShares Russell 2000 ETF

SPDR S&P Regional Banking ETF

Microsoft

NVIDIA

Invesco QQQ

Direxion NASDAQ-100 Equal Weighted Index Shares

Rambus

SPDR S&P 500 ETF Trust

The historical spread between tech and small caps, a rebounding banking sector, and strong seasonal trends favor out performance in small-cap stocks over the next few weeks.

Small-Caps: 3 Reasons the Worst is Over

Apple's Vision Pro headset was met with dismay, memes and mockery, with many comparing the device to Black Mirror.

Apple's Vision Pro Announcement Met With Memes And Mockery

Apple's Vision Pro is a massive improvement over other virtual or mixed reality headsets, with sharp displays and an impressive surround sound audio system.

I tried the Apple Vision Pro mixed reality headset — here's what it's like

Unity Software

The biggest beneficiary from the Vision Pro announcement surprisingly wasn't Apple Inc. Unity Software Inc. will partner with Apple to bring its apps to the platform - adding yet another long-term secular driver to the business. Unity has seen pro-forma revenue growth stall amidst a tough macro environment, but expects a recovery moving forward.

Unity Software And Apple: Vision Pro Partnership Changes Everything

Apple announced its Vision Pro headset at its annual Worldwide Developers Conference yesterday. Some conference attendees got to demo the new headset and some of its features.

People who were whisked away in golf carts to try out Apple's $3,500 headset are calling it 'magic' that is 'still searching for a purpose'

Apple (AAPL) unveils Vision Pro, three Macs and new features to iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, tvOS 17, and AirPods at its annual Worldwide Developer's Conference.

Apple (AAPL) Unveils Mixed Reality Device Vision Pro at WWDC23

The new product is far ahead of its competition; however, it is not clear that there is a pressing need for it or that most people can afford it

Apple's Vision Pro VR is incredible technology but is it useful?

Amazon

Tesla

Cyclical value stocks, including shares of companies in the financials, industrials and basic materials sectors will play a catch-up to outperforming megacap technology shares heading into the third quarter of 2023, broadening the stock-market rally and lifting the benchmark S&P 500 index to 4,400, a closely followed Wall Street analyst forecast on Tuesday.

These stocks can play catch-up with megacap tech, lifting the S&P 500: Stifel's Bannister

Cook touted the $3,500 device as a game-changer, but did not handle or wear the headset during the presentation -- leading to backlash from tech pundits.

Apple CEO Tim Cook panned for not wearing ‘Vision Pro' during reveal event

It's rare to find a new technology that feels groundbreaking. But last night, while sitting on a couch in a private demo room at Apple's campus wearing its newly announced Vision Pro mixed reality headset, it felt like I'd seen the future — or at least an early and very pricey prototype of it.

I tried Apple's new headset. Here's what it's like to use

Alphabet

The term “magnificent 7 stocks” refers to leading tech firms that are propping up the market as AI mania holds strong. The group of ultra-high market capitalization companies continues to receive strong capital investment on those AI tailwinds and forward hopes.

The Magnificent 7 Stocks: Buy, Sell or Hold These Tech Titans Before 2024?

There are plenty of reasons the Vision Pro could flop. But we shouldn't forget that Apple has a knack for entering a product category at just the right time.

Why I Can't Bet Against Apple's Vision Pro

Apple execs didn't mention AI once during the company's WWDC keynote. It was a deliberate choice and a stark contrast to other Big Tech companies that have embraced the term.

Why AI wasn't mentioned at all during Apple's big WWDC presentation

This groundbreaking AR headset has the potential to transform the music industry as we know it.

Apple's New Vision Pro AR Headset Could Change The Music Industry

Fiverr

Many stocks got hammered over the last year, even as the market showed some level of recovery in 2023. Fiverr is down by double-digit percentages over the past year, but looking past the volatility is warranted.

Want to Get Richer? 2 Unstoppable Growth Stocks You Can Buy and Hold for Years

I briefly got my hands on Apple's new high-tech goggles, which impressed and creeped me out and raised a question: Why do we need these?

News for Apple Stock (AAPL)