Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is releasing a mixed-reality device called the Vision Pro for $3,500 in 2024. The company has a huge advantage versus other hardware makers because of its existing user base.

Did Apple Just Change the Game?

Disney

Disney's Bob Iger said his company will develop "remarkable experiences" for Apple's new Vision Pro headset. The big question is how successful Apple's launch of Vision Pro will be.

Bob Iger and Tim Cook Are Teaming Up On Tech's Next Big Venture

Apple Vision Pro costs almost $4,000 after tax. Giving the device a hefty price tag is actually a smart strategy.

Apple's insane price tag for the Vision Pro is part of a brilliant and proven strategy

We remain sell-rated on Apple Inc. stock after the company unveiled its long-awaited mixed-reality headset at WWDC 2023. Apple shares hit an all-time high at $185 due to the WWDC event reversing concerns about Tim Cook's status as an “innovator,” but closed slightly lower. We're constructive on Apple's newest innovation since the Apple Watch in 2014, but don't expect the Vision Pro to do well due to the high price and limited mainstream adoption.

Apple Vision Pro: High Price Tag And Questionable Stickiness

adidas AG

Fending off interest from Saudi Arabia, the American club mobilized the league's biggest sponsors, Apple and Adidas, to bring Argentina's World Cup winner to the U.S.

Lionel Messi Makes a Deal With Inter Miami of MLS---and Apple and Adidas

Stratechery founder Ben Thompson believes that Apple's Vision Pro is the "future of the Mac." The iPad has long been limited as a productivity tool due to touch input and OS-based constraints.

Apple's new Vision Pro is 'the future of the Mac', one of the top minds in tech says

Apple's $3,499 mixed-reality headset --with only two hours of battery life -- won't be available until early 2024.

Apple ‘jumped the shark' with Vision Pro headset, ‘father of the iPod' says

Will Meta Quest 3 and Apple Vision Pro headsets push VR to another level?

Apple recently unveiled its Vision Pro headset at the Worldwide Developers Conference in California. With it, Apple is venturing into a market of head-mounted devices (HMDs)—which are usually just displays, but in this case is more of a complete computer attached to your head—as well as the worlds of virtual reality (VR), augmented reality (AR) and mixed reality (MR).

Apple Vision Pro headset: What does it do and will it deliver?

NVIDIA

Tesla

A common investing mistake is to snap up stocks that have already witnessed a big rally. There is a fear of missing out that triggers impulsive buying without valuation consideration.

3 Overbought Stocks to Snap Up on Correction

Broadcom

Just 10 stocks are doing all the lifting on the S&P 500 this year. But it's looking like too much of a good thing, Morningstar says.

It's Time To Sell 3 Of The S&P 500's 10 Best Stocks, Says Morningstar

The "Pro" part of "Apple Vision Pro" isn't just there to justify the massive $3,500 price point of Apple's new face computer.

Apple Vision Pro Is Perfect For Lucrative Military Contracts. Apple Just Bought A Company That Can Help

Wedbush analyst Daniel Ives boosted his price target on Apple shares AAPL, +1.06% to $220 from $205 Wednesday, with his new target now the highest among those tracked by FactSet. The stock, up 0.7% shortly after Wednesday's open, recently changed hands just above $180.

How Apple's stock can hit $220, according to Wall Street's most bullish analyst

Shares of Apple hit an all-time high ahead of its WWDC announcements. Shares trade at a relatively high P/E multiple for Apple.

Is Apple Stock as Overpriced as Its Vision Pro Headset?

Apple could be valued at $4 trillion by the end of 2025, Wedbush estimated. That's due to key developments, like its next iPhone cycle and the new Vision Pro headset.

Apple could be a $4 trillion company by the end of 2025 as the tech giant is 'playing chess while others play checkers,' Wedbush says

Unity Software

Unity Software NYSE: U saw its share price rocket higher Monday afternoon and closed the day up almost 20% after Apple NASDAQ: AAPL announced they are working together on the Apple Vision Pro headset.

Apple Partnership Strengthens Unity Software's Investment Appeal

Apple's Vision Pro will let users make a digital avatar so they can have more realistic video chats. The tech giant said it uses "advanced machine learning," a form of AI, to represent movements.

Apple's Vision Pro will use machine learning to turn you into a digital avatar while you're FaceTiming

Apple (NASDAQ: AAPL) has solidified its position as one of the most reliable blue-chip stocks, providing stock market investors with consistent returns. This performance can be attributed to the company's unwavering focus on strong fundamentals and impressive financial achievements.

Market expert predicts Apple to reach $4 trillion valuation by 2025

Trendforce has released its smartphone production figures for the first quarter. Apple Inc.

Apple iPhone Sales Collapse

Months after Apple unveiled a privacy change that threatened Facebook's core advertising business, the social networking company rebranded as Meta and shifted its focus to virtual reality.

The rivalry between Meta and Apple is moving to a new playing field: virtual reality

Apple is making it easy for everyone with an Apple ID to test developer beta versions of its different operating systems — iOS, iPadOS, macOS, watchOS, and tvOS.

Apple is making developer betas free and accesible to everyone

For all the ways in which the Vision Pro represents uncharted territory, it's also an Apple product through and through. On Monday afternoon, as part of my visit to Apple headquarters for its WWDC event, I got to try its Vision Pro “spatial computing” headset.

Apple may have already won the headset platform wars

Costco

Apple and Costco have promising expansion plans this year. Apple is venturing into augmented reality, climbing to the top of a high-growth market.

2 Best Hot Stocks to Buy in June

This week, Apple announced what may be its next big device: its first spatial computer. The new device may represent a turning point for the company.

Tim Cook Calls Vision Pro "Tomorrow's Engineering, Today." And No, It's Not the Metaverse.

Apple just showcased the Vision Pro on Monday. There are some cool functionalities, but I have a lot of concerns. AAPL runs the risk of cannibalizing the rest of its products.

News for Apple Stock (AAPL)