Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

PayPal

Incoming PayPal CEO Alex Chriss faces a tough turnaround job amid Apple and Square competition, says an analyst who downgraded PYPL stock.

PayPal Downgraded As New CEO Faces Apple, Square Competition

The company's shares have been drifting down since late July. However, some new iPhone 15 sales numbers could give bulls a reason to smile.

Apple Stock Hasn't Had a New iPhone Boost. These Data Could Help.

Imagination Technologies, another chip designer that has exposure to AI, has registered to go public in New York, according to reports.

Apple Supplier Imagination Tech May be Next AI Chip Name to Go Public

iPhone unit sales have contracted more than they've grown since 2014. Price increases for the device are also no longer tenable as a driver of sales growth.

Apple's iPhone 15 Probably Won't Spark Sales Growth. That's Starting to Become a Problem for the Stock.

Wedbush Securities analyst Dan Ives bets the latest iPhone will be a major catalyst for the stock. There are some early indications that demand for the iPhone 15 Pro Max is greater than the demand was for the iPhone 14 Pro Max at its launch.

Analyst: Apple Stock Could Soar to $240

Amazon

Apple cannot be mistaken as a one-hit wonder.  Amazon's AI opportunity extends beyond the cloud.

Warren Buffett's AI Bets: 46.1% of Berkshire Hathaway's $353 Billion Stock Portfolio Is Held in These 2 Artificial Intelligence (AI) Growth Stocks

The stock has been in a downtrend since it was reported that the Chinese government has banned its employees from carrying Apple's iPhones.

Can Apple (AAPL) Save Its Sinking Stock?

Apple's NASDAQ: AAPL iPhone 15 event has come and passed, leaving the market with several updates to ponder. The event included updates to the iPhone, the Watch, Airbuds, and other Apple products and should help drive the next upgrade cycle.

5 Reasons Apple's New Phone Moves the Needle: 5 That It Won't

If China were to vanish from Apple Inc.'s revenue stream, the stock price would only experience a modest drop of approximately 4%. Based on my calculations, Apple's current valuation appears fair, assuming that China does not enforce a nationwide ban on Apple products. In a scenario where the highest estimates materialize, Apple could potentially yield an annual return of 10.27% from its current stock price of $175.74.

Apple Doesn't Need China

iPhone sales have been flat this year, but consumers are also due for an upgrade cycle. Smartphone prices, including the iPhone, have risen significantly over the last several years.

Apple Could Jump 20% According to This Wall Street Analyst. Time to Buy?

Microsoft

The VR market is projected to grow at a CAGR of over 40% through 2029. Apple unveiled its first headset this year, due to launch next year.

2 Stocks to Invest in Virtual Reality (VR)

Wall Street analysts can no longer look at lines outside Apple Stores to get a gauge of iPhone demand, but Evercore ISI's Amit Daryanani still has a sense that preorders for the newest iPhone have been “solid” in their first few hours since going live.

Preorders for the iPhone 15 have begun, and here's a sign they've been ‘solid'

What happens in China doesn't stay in China.

Apple's Recent Dip: A Crucial Reminder of the ‘Closed' World Economy

The French government welcomed Apple's software update, saying it would be swiftly tested and should allow for sales of the relatively old iPhone 12 model, launched in 2020, to resume.

Apple forced to update software after France's iPhone 12 ban over radiation risks

Newly-released iPhone 15 offers no substantial advantage over its competitors: Google's Pixel 7 and Samsung's Galaxy S23. Overall regional trends don't show any substantial upticks over last year. Product mix shows increasing reliance on phone sales and other services. Line item trends suggest that overall revenues and earnings are running at par with last year.

iPhone 15 Doesn't Impart A Substantial Edge To Apple Stock

Some analysts believe Apple previewed the killer app for its Vision Pro headset during its introduction of the iPhone 15 smartphone.

Could This Be The Killer App For Apple's Vision Pro Headset?

As expected, Apple is going to address France's radiation watchdog's (ANFR) concerns with a software update for the iPhone 12. Earlier this week, the French agency released a public statement announcing that the iPhone 12 breaches radiation levels.

Apple to release software update for iPhone 12 to solve radiation concerns

Belgium's state secretary for digitalisation said on Friday he had asked Apple to upgrade the iPhone 12 software across EU countries, adding however that based on a preliminary review by the Belgian regulator the handset presents no danger to users.

Belgium urges Apple to update iPhone 12 software across EU- minister

Consumers itching to get their hands on the new Apple Inc (NASDAQ:AAPL) iPhone 15 can pre-order the phone starting today – but it may not arrive until October. Initial delivery times slipped into next month for the iPhone 15 Pro and Pro Max models shortly after the pre-orders opened, suggesting strong demand for the highest-priced phones in the new lineup.

Demand for Apple iPhone 15 Pro and Pro Max sees shipping slide into October

Apple Inc.'s iPhone 15 Pro will be the first smartphone to use TSMC's N3 process, offering new features like powerful graphics and a faster AI accelerator. The N3 process does not actually correspond to 3 nm, but it does offer a 70% increase in transistor density compared to N5. The A17 Pro chip in the iPhone 15 Pro has over 20% more transistors than its predecessor, allowing for improved gaming with ray tracing and on-device AI capabilities.

Apple Unleashes The World's First Smartphone With A '3 Nm' Processor

Buyers of Apple's new iPhone 15 Pro Max in some countries including China, Japan and the United States may have to wait until November to get the smartphone, an early sign of strong demand for the company as it started taking pre-orders on Friday.

Apple pushes iPhone 15 Pro Max deliveries to November in sign of strong orders

Apple Inc AAPL announced a plethora of products and features at the Wonderlust event on Tuesday.

How To Earn $500 A Month From Apple After New iPhone Launch - Apple (NASDAQ:AAPL)

Apple's growth has slowed, but its elevated valuation is justified due to its superior competitive position, strong brand, and solid prospects for future growth. Deglobalization has been fierce rhetorically, but real levels of trade and economic enmeshment between China and the US remain a major obstacle to the rhetoric eventually matching reality. China's economic strength is slipping, which benefits Apple in the delicate balance of power between the company and the Chinese Communist Party.

Apple's Valuation, China, And The Myth Of Deglobalization

Apple plans to update iPhone12 software for users in France after the country's regulators ordered a pause on sales of the 2020 model over radiation concerns.

Apple to issue iPhone 12 update in France after sales halted over radiation levels

Apple's market cap peaked at $3 trillion, 8% of the stock market. Its brand alone is worth $900 billion. But Apple was trading at a premium valuation that was absurd given its steadily slowing growth rate. It's a luxury tech utility, but you don't pay 37X earnings for utilities. The $200 billion two-day sell-off was a freakout over China banning iPhones for government workers only. It has no plans to ban iPhones in China.

News for Apple Stock (AAPL)