Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple Inc (NASDAQ:AAPL) stock opened 0.2% lower to $172.09 on Wednesday after company CEO Tim Cook sold 511,000 Apple shares, valued at about $41 million after taxes, according to a filing with the US Securities and Exchange Commission (SEC) on Tuesday.   The sale was Cook's biggest divestiture of Apple stock in more than two years, although he still owns 3.28 million shares in the company where he's worked for more than two decades, according to Bloomberg.

Apple shares lower on CEO stock sale; analyst downgrade

Apple Inc (NASDAQ:AAPL) stock is leading blue-chip components' premarket losses this morning, after KeyBanc downgraded the shares to "sector weight" from "overweight.

Analyst: Apple Sales Likely to Struggle

The company sold a gold version early in the evolution of the Apple Watch. It set buyers back as much as $17,000.

Apple Will Not Repair $17,000 Gold Watch

McDonald's

Put McDonald's on your watch list for its ability to grow during a wide range of selling environments. Apple will likely set more profit records in the next decade.

2 Dow Stocks to Hold for a Decade or More

Alphabet

Forget the divide between Democrats and Republicans, or between New York Mets and New York Yankees fans. I'm here to tell you about the real issue that separates us Americans.

The great iPhone vs. Android divide: Why can't we all get along?

American Express

Bank of America

Chevron

Kraft Heinz

Coca-Cola

Moody's

Occidental Petroleum

At 93 years of age, Warren Buffett remains a stalwart in the world of investing, earning recognition as one of the most successful stock investors in history.

Warren Buffett's portfolio up 60% in 5 years: Here are the biggest winners

Shares of Apple Inc. slumped Wednesday, after KeyBanc's Brandon Nispel recommended investors stop buying, saying valuations are at near record levels and U.S. iPhone sales are likely to struggle.

Apple's stock falls after longtime bull says U.S. sales are likely to struggle

Apple's research and development spending as a percentage of sales is anemic compared to some of its peers. The iPhone maker's disciplined culture breeds resourcefulness, focus, and creativity.

1 Easily Overlooked Reason Apple Is the Most Attractive FAANG Stock

Apple's historically high premium to other tech stocks was cited by analysts at KeyBanc as a factor behind their downgrade of the stock to Sector Weight.

Apple Stock Is Falling After a Downgrade. Four Reasons for Caution.

Concerns about a potential stock market crash on the horizon are driving valuations lower in the equity markets. Investors are now pricing in higher for longer interest rates, which have pushed the yield on the 10 year U.S. Treasury to more than 4.7%.

3 Stocks That Can Withstand a Brutal Stock Market Crash

Tesla

Companies with favorable balance sheet characteristics are better equipped to weather downturns, can pursue growth opportunities, and give peace of mind to investors.

Buy These 3 Stocks for Fortress Balance Sheets

NVIDIA

The world of “meme stocks to buy” is buzzing afresh following the recent release of Dumb Money. The latest cinematic dives into the retail trading frenzy in early 2021 that captivated one and all in the investment realm.

Q4 Stock Predictions: 3 Meme Stocks Ready to Move Higher Heading Into 2024

Amazon

Microsoft

It's been a bad day for the stock market as a whole. This is well evidenced by the fact that leading tech stocks known as the “Magnificent 7” are all in the red.

Why Are the Magnificent 7 Stocks Down Today?

Apple (AAPL) has started asking all new apps being released in its China App Store to provide proof of a government license, as Beijing tightens its regulations.

Apple Asks Apps in Its China Store To Meet Government Rules

You don't need a stock to go up or down to profit with neutral option strategies like the butterfly spread.

Balancing Act: Staying Neutral On Apple Stock With Butterfly Spread

A Russian court rejected Apple's appeal against the alleged abuse of its dominant market position in terms of in-app payments, for which it was fined 1.2 billion roubles ($12.1 million) in January, the RIA news agency reported on Tuesday.

Russian court rejects Apple appeal against abuse of dominant market position - RIA

DAYTON, N.J.--(BUSINESS WIRE)--Somfy, the world's largest manufacturer of motors for interior window coverings and exterior solar protections, announces its integration and certification with Apple Home. This certification will create a seamless integration with Apple Home for all supported Zigbee motors powering interior window applications, and the TaHoma® switch. Zigbee 3.0 technology is an interoperable, globally adopted and secure IoT solution used to connect smart home devices to a consis.

Somfy North America Announces Apple Home Certification for Zigbee® 3.0 Products

Apple's success in the Chinese market in 2022 was attributed to its aggressive pricing strategy and dominance in the premium smartphone sector. The global smartphone market has been experiencing slowing growth due to longer product lifespans and reduced consumer interest in upgrades. Despite this, Apple is projected to maintain its growth through its dominance in the premium smartphone segment, in which it dominates the global sphere.

Apple: Premium Smartphone Dominance Continues

CNBC's Jim Cramer on Monday told investors his "Magnificent Seven" mega-cap tech stocks are the only ones able to compete with the bond market.

Jim Cramer lauds his 'Magnificent Seven' tech mega caps as bonds rise

I initiate coverage on the mother of blue chips - Apple Inc. I go over the company's fundamental strengths and current financial position. I use an EPS projection model to arrive at a fair valuation of $178.93 for Apple stock, and issue a "Buy" rating.

Apple Stock: Seeing Potential Value

Apple is working on a software fix following reports that some of its new iPhone 15 models are overheating.

Apple confirms that a bug and some apps are causing iPhone 15s to overheat

Apple stock rose Monday amid reports that iPhone 15 sales remain strong and are largely on par with year-ago sales trends for the iPhone 14 series.

Apple iPhone 15 Pro Lead Times Shorten As Supply Catches Up With Demand

Apple is blaming a software bug and issues tied to apps like Instagram and Uber for causing its recently released iPhone 15 models to get too hot.

Apple says it will fix issue causing iPhone 15 to get too hot - and blames some apps for 'overloading the system'

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Wall Street Bulls Look Optimistic About Apple (AAPL): Should You Buy?

Apple has been a wildly successful stock over the past decade. Its strong products and services have resulted in outstanding performance.

News for Apple Stock (AAPL)