Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

The shift is the most tangible result from Epic Games' legal challenge to the App Store.

Here's what Apple had to change as a result of the Epic Games legal battle

Amazon

Alphabet

The Magnificent 7 companies were the stars of the show in 2023. In the new year's first week of trading, the cohort proved slightly less magnificent.

3 Magnificent 7 Stocks That Could Stay Hot in 2024

Apple Inc. may have given back the title of largest U.S. public company to Microsoft Corp., but it has just picked up a different crown for the first time.

Apple just ceded one crown to Microsoft, but it picked up a new one

The Supreme Court will not hear Apple's appeal in its legal battle with Epic Games. As Bloomberg News reported Tuesday (Jan. 16), the decision means that a 2023 appeals court ruling centered around the Apple App Store — one that could effect billions of the tech giant's revenue — will still stand.

Supreme Court Won't Hear Apple App Store Payment Case

Samsung's decade-plus reign as the king of the smartphone market is over. “The last time a company not named Samsung was at the top of the smartphone market was 2010, and for 2023 it is now Apple,” research group IDC said Monday (Jan. 15) in its annual report on the mobile phone market.

Samsung Loses Crown to Apple as Smartphone Sales Hit 10-Year Low

BYD Co Ltd

BYD Company Limited

Elon Musk is the richest man in the world and has control over three companies; Tesla (NASDAQ: TSLA ), X, and SpaceX. A single company faces constant threats that a CEO must always be aware of.

3 Stocks That Will Threaten Elon Musk's Companies in 2024

American Express

Salesforce

Cisco Systems

Microsoft

Visa

The Dow Jones Industrial Average is widely expected to continue to perform well in 2024. The index represents 30 of the most prominent U.S. firms that are considered to be the most important Equities within the New York Stock Exchange and the nasdaq.

7 Dow Stocks Poised to Shine in a Strong 2024 U.S. Economy

Apple's iPhone for the first time became the world's biggest selling smartphone after rival Samsung's 12-year run as leader, data showed.

Apple ends Samsung's 12-year run as world's top smartphone seller

Apple was the top dog in the global smartphone market for 2023, according to IDC shipments data. It's the first time a company has overtaken Samsung in worldwide smartphone shipments since 2010.

Apple steals the smartphone crown from Samsung, ending a 12-year run

Do low expectations for Apple make its stock a bargain?

Why Apple's iPhone Strategy Could Worsen Its Revenue And Stock Decline

The U.S. Supreme Court on Tuesday declined a request to hear an antitrust dispute between Apple Inc. and Epic Games Inc., the publisher of Fortnite, in what amounts to a pyrrhic victory for Apple.

Supreme Court rejects Epic v. Apple antitrust-case appeals

The CEO of Fortnite-maker Epic Games said Tuesday the company's court battle to open up Apple's iPhone to alternative app stores was lost after the US Supreme Court declined to hear the case.

Epic says Apple court fight is 'lost'

The Supreme Court on Tuesday refused to consider appeals from both Apple and Epic Games contesting antitrust rulings in an ongoing legal battle between the two companies that could cost the iPhone maker billions.

Supreme Court Denies Review Of Apple And Epic Games Antitrust Appeals

The appeal stemmed from an antitrust lawsuit filed by Epic Games, maker of the popular Fortnite video game.

Supreme Court rejects App Store appeal in ruling that may cost Apple billions

The Supreme Court has denied both Apple and Fortnite maker Epic Games' request to appeal a lower court's ruling on the alleged anticompetitive nature of Apple's App Store.

Supreme Court declines to hear Apple-Epic antitrust case, meaning developers can point customers to the web

While a reminder of the iPhone manufacturer's huge success, it isn't a guarantee of continued growth.

Apple Is Finally the World's Largest Smartphone Maker

Dell Technologies

Lenovo Group Ltd

PC sales rebounded in the fourth quarter of 2023 and are poised to increase this year, which will help stocks like Lenovo Group Limited (LNVGY), HP Inc. (HPQ), Dell Technologies Inc (DELL) and Apple, Inc. (AAPL).

Global PC Shipments Jump in Q4: Can Sales Rebound in 2024?

Microsoft stock rose Tuesday on news related to its artificial intelligence initiatives, while Apple dropped on worries about iPhone sales weakness in China.

Microsoft Stock Gains On AI News. Apple Stock Slips On iPhone Sales Woes.

Small-cap stocks have reached a potential critical moment.  In 2021, the Russell 2000 went sideways, had a false breakout toward the end of the year, then plummeted into the 2022 bear market.

Small-Cap Stocks Continue to Warn of a Struggling Bull Market

Apple Inc (NASDAQ: AAPL) opened in the red on Tuesday even after IDC said it shipped more smartphones than Samsung in 2023. Apple is now the world's top smartphone maker Title of the world's top smartphones maker sat with Samsung for thirteen years from 2010 to 2022.

Apple stole a long-held title from Samsung in 2023

The U.S. Supreme Court on Tuesday declined to hear an antitrust challenge by Epic Games, maker of the popular video game "Fortnite," to the way Apple runs its lucrative App Store, handing the software company a setback in its lengthy legal battle against the iPhone maker.

US Supreme Court snubs Epic Games legal battle with Apple

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced a series of groundbreaking entertainment experiences that will be available on Apple Vision Pro™ beginning Friday, February 2. With more pixels than a 4K TV for each eye, combined with an advanced Spatial Audio system, Vision Pro enables users to watch new shows and films from top streaming services including Apple Originals from Apple TV+®, transport themselves to stunning landscapes with Environments, and enjoy all-new spatial experie.

Apple previews new entertainment experiences launching with Apple Vision Pro

Apple Inc.'s management typically doesn't offer commentary on its business outside of the four earnings calls it hosts each year. And even on those calls, executives can be fairly circumspect.

Apple's decision to discount iPhones in China makes a statement

NVIDIA

Universal Display

QUALCOMM

Unity Software

Over the last few years, investors have become increasingly interested in the idea of virtual reality (VR), or augmented reality (AR), as a broad opportunity. The emergence of the metaverse during the pandemic served to heat up conversation around the topic.

7 AR Stocks to Bet On Ahead of Apple's Vision Pro Release

Eli Lilly

Tesla

Apple and Microsoft are battling it out to be the most valuable in the S&P 500. But analysts already predict who will be the winner.

News for Apple Stock (AAPL)