Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Amazon

NVIDIA

Tesla

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2024 has proven challenging for Apple's (NASDAQ: AAPL) stock as the tech giant grapples with obstacles amid predictions of weakened demand for the company's devices.

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Apple investors want to hear about AI product news but they rejected a proposal aimed at forcing the company to be transparent over its ethical risks.

Apple Shareholders Reject AI Proposal, and Other Technology News Today

Apple shareholders rejected a proposal that would require the company to disclose its activities with artificial intelligence.

Apple shareholders reject AI-disclosure proposal

Internal disagreements over the direction of the Apple car led the effort to sputter for years before it was canceled this week.

Behind Apple's Doomed Car Project: False Starts and Wrong Turns

Apple's secretive car project died without ever seeing the light of day. It's a fitting end, considering we've collectively spent the last decade aware of it without really knowing too much about what the tech colossus was planning.

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Apple CEO Tim Cook is promising that Apple will “break new ground” on GenAI this year. Cook made the pronouncement during the company's annual shareholders meeting today, which came in the same week the company reportedly scuttled its multibillion-dollar, decade-long plan to build an EV.

Tim Cook says Apple will ‘break new ground' in GenAI this year

Lenovo Group Ltd

Though initially conceived as virtual reality headsets, the technology at the forefront of wearable tech today is augmented reality. Early models seemed like gimmicks, such as Google Glass and the bulky Oculus Rift.

3 AR Stocks to Seize the Augmented Reality Future

Apple Inc (NASDAQ: AAPL) giving up on its long-standing plans of launching an electric car hints at a “cultural issue”, says Alex Kantrowitz – the founder of “Big Technology”. Kantrowitz shares view on Apple electric car news The tech behemoth spent about $10 billion on its car project.

Kantrowitz says it's hard to trust Apple a day after electric car news

Tim Cook's remarks at Apple's annual shareholder meeting represent one of the strongest signals that Apple is embracing the generative AI craze.

Apple CEO Tim Cook says company is 'investing significantly' in generative AI

Apple shareholders on Wednesday rejected a measure asking the iPhone maker to disclose more information about how it uses artificial intelligence in its business and its ethical guidelines for the technology.

Apple shareholders reject AI disclosure proposal

Apple (NASDAQ: AAPL ) stock has been all over the place lately after the tech giant revealed it will cancel its long-rumored Apple car project. It had working on the project for an estimated 10 years.

Apple Car Alert: Apple Abandons EV Plans in Favor of AI

Elon Musk posted a saluting emoji and an image of a cigarette to mark the demise of Apple's electric car project.

Elon Musk reacts to Apple's decision to kill electric car project

The tech company's interest in developing a car helped highlight an investment boom in Silicon Valley aimed at overtaking Detroit.

Apple Finds Out Making Cars Is Harder Than It Looks

Apple's stock valuations are near their most expensive levels of the last ten years. Now consider that today's valuation premiums are amidst a much higher risk-free bond yield than during most of the previous ten years.

Apple Stock Magic: Are Buybacks Worth Paying Up For?

Apple killed Project Titan — its 10 year effort to build an electric vehicle that cost billions of dollars — and will displace about 2,000 workers, according to CNBC.

Apple Stock Up On Cancelling 2,000 Employee Electric Vehicle Project

Apple is shutting down its efforts to build a car.

Apple Finally Admits It's Not Tesla -- Here's Why That's a Good Thing for Shareholders

Fidelity MSCI Information Technology Index ETF

iShares U.S. Technology ETF

Vanguard Information Technology ETF

Technology Select Sector SPDR Fund

Apple Inc. AAPL has decided to cancel its ambitious project to build an electric car, marking the end of a decade-long effort that aimed to revolutionize the automotive industry. The decision was disclosed internally on Feb 27, 2024, surprising the nearly 2,000 employees dedicated to the project, per Bloomberg.

Will Apple ETFs Gain Momentum After Announcement of AI Project?

Global X Robotics & Artificial Intelligence ETF

iShares Robotics & Artificial Intelligence Multisector ETF

ROBO Global Robotics and Automation ETF

First Trust Nasdaq Artificial Intelligence & Robotics ETF

Themes Generative Artificial Intelligence ETF

The cancellation of Apple's electric car project marks a key strategic decision for the company. It opens opportunities for innovation in artificial intelligence.

Apple Dumps EV for AI: Play AI ETFs

Meta Platforms CEO Mark Zuckerberg is hoping a deeper relationship with LG Electronics can help stave off Apple's competition in virtual-reality headsets.

Meta Turns to LG to Strike Back at Apple Vision Pro, and Other Technology News Today

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Morning Bid: US tracking 3%+ growth; Apple downshifts, Kiwi surprise

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Apple halts its EV project, pivoting thousands of employees to AI development. This strategic move aligns with a rising focus on high-growth tech sectors.

The Market News Today: Apple Drops EV Project for AI Focus

Investors weren't too pleased with Apple's latest quarterly update. Despite issues in the Chinese market, the company remains the leading smartphone brand.

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Apple has abandoned its ambitions to produce an electric car, US media reported Tuesday, ending a struggling decade-long project.

News for Apple Stock (AAPL)