Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

No, Apple's new and controversial “Core Technology Fee” isn't going away for EU app developers who opt into the iPhone maker's new business terms designed to comply with the region's Digital Markets Act. However, Apple is today announcing a handful of smaller concessions driven by feedback from its app developer community, it says.

Apple revises its DMA rules after pressure, but keeps the Core Technology Fee intact

The tech giant's chief competitor in China in premium smartphones, Huawei, saw unit sales rise by 64% in the period, according to the report.

Apple iPhone sales slump 24% in China, fanning fears of a slowdown

Apple Inc (NASDAQ:AAPL, ETR:APC) has sunk to a four-month low as investors fret about various challenges, particularly in the Chinese market where iPhone sales have been sluggish, but analysts at Wedbush remain optimistic.

Apple facing 'dark clouds' from China but brighter days should be ahead - broker

Apple stock sank to its lowest level of the year on Tuesday amid news of weak iPhone sales in China.

Apple Stock Drops On China iPhone Sales Woes. What Will Warren Buffett Do?

Alphabet

Garmin

Wearable technology's growth has been instrumental in reshaping healthcare by revolutionizing medical devices, health data management and pharmacy practices. The wearable tech sphere has effectively transformed personal health and fitness management, thrusting smart wearable stocks into the spotlight.

Smart Wearables: 3 Stocks to Buy to Profit From the Health Tracking Trend

C3.ai

Mast Global Battery Recycling & Production ETF

Microsoft

NVIDIA

Invesco QQQ

Tesla

The Nasdaq 100 has gone a near-record 303 trading sessions without a pullback, leaving some investors concerned a stock market crash may be just around the corner. Is it? Well, according to Jonathan Krincsky, Chief Market Technician at BTIG, the Nasdaq's recent winning streak may inherently mean the index is primed for a some sort of reversal, if not a full-blown selloff.

Stock Market Crash Alert: Is the Nasdaq Bracing for a Pullback?

Atlassian

Some stocks have been sitting on the sidelines amid this hot AI-driven market rally. Only time will tell when the market's gains will broaden and help the year-to-date (YTD) losers; value-focused investors have a lot to love about the “left-behind” cohort.

YTD Losers: 3 Tech Stock Laggards That Could Come Roaring Back

Market technicians see the stock falling as far as 2021 levels if certain support levels are broken.

Apple Stock Is Falling. Why More Pain Could Lie Ahead.

Apple Inc.'s stock is having its fifth down day in a row, and it's off almost 12% to start 2024 during a period when the broader market continues to roar higher.

Apple's stock is in a ‘funk.' Could Warren Buffett be selling more shares?

U.S. stocks traded lower Tuesday as investors took a cautious stance ahead of closely watched speeches and data later in the week on interest rates and the economy.

Dow drops over 200 points; Nasdaq down 1.7% as Apple shares slump

Advanced Micro Devices

China is in focus plenty today, after the country announced it was boosting its defense budget by 7.2%, pushing related stocks higher.

2 Tech Stocks Seeing China Headwinds

Amazon

Ares Capital

Frontline

FS KKR Capital Corp

5 Sizzling Stocks Under $25 With Huge Ultra-Yield Dividends To Grab Now

Another day, another multibillion-dollar regulatory fine from Europe that will barely dent the balance sheet of a technology giant. Only this time the European Commission's $2 billion penalty against Apple Inc. marks the end of an old, clunky era, and the start of a new one where trust-busters can be quicker and more efficient in policing Silicon Valley's biggest companies.

Apple's $2 billion fine heralds a new antitrust dawn

Looking for Growth and Dividends? Try These 2 Top "Magnificent Seven" Stocks

Apple's Wall Street woes continued Tuesday as shares of the iPhone maker headed toward their lowest level in more than four months as investor anxiety mounts about Apple's artificial intelligence efforts and its slumping China business.

Apple Stock's Plunge Continues: Here's Why It's At A Crossroads

Apple Inc (NASDAQ:AAPL, ETR:APC) shares suffered another blow on Tuesday, opening 2.2% lower after Counterpoint Research flagged a worrying decline in iPhone demand in China. Apple's iPhone struggled during the first six weeks of the year due to resurgent competition from domestic competitor Huawei, with sales down 24%, said researchers.

Apple worries mount on flailing Chinese iPhone sales

Apple's (AAPL) sales of iPhones in China, its biggest overseas market, fell by 24% over the first six weeks of this year, according to market research firm Counterpoint.

Apple's China iPhone Sales Plunge 24% in First Six Weeks of Year

NEW YORK--(BUSINESS WIRE)-- #Apple--B&H would like to take this opportunity to inform that Apple dropped a new product announcement today, in the form of an update to its line of MacBook Air laptops. Today's update finally brings Apple's latest in-house silicon M3 chip to the 13- and 15-inch versions of the Air. The M3 versions of the MacBook Pro dropped late last year, so Apple is finally getting around to updating the rest of its product lineup with M3 chips, most likely to keep in line with an in.

Apple Unveils M3 Chips in Updated MacBook Air; Preorder and Learn More Info at B&H

China is the largest smartphone market in the world. Approximately 900 million people own them.

Apple iPhone Sales Plunge in China

Weakness in China is the latest sign that Apple is in a rough patch. The stock has lost 9% this year.

Apple iPhone China Sales Are Slipping. The Stock Is Dropping.

A look at the day ahead in U.S. and global markets from Mike Dolan

AMERICAS Apple angst, Tesla tanks, Bitcoin balks

Apple's smartphone sales in China fell, hurt by strong competition and pricing pressures, new data showed.

Apple's iPhone Sales in China Fall as Huawei Gains Market Share

Analyst firm Counterpoint Research said iPhone sales plunged 24% in the first six weeks of 2024 as Apple faced stiff competition from local smartphone firms.

Apple iPhone sales plunge 24% in China as Huawei smartphone business resurges, report says

American Express

Diageo

Coca-Cola

Consumer spending is the engine of the U.S. economy. Consumer stocks are plentiful in Berkshire Hathaway's portfolio.

4 Warren Buffett Stocks to Hold Forever

We expect Apple to have a positive 2024, driven by its stable position in the premium smartphone market and anticipated recovery in the PC market. The company's AI developments have mostly focused on improving existing products, such as iPhone camera capabilities, music recommendations, and safety detection features. Apple's latest innovation, Vision Pro, utilizes AI at a higher level, as we expect its new virtual reality headset to capture a significant share of the XR market.

News for Apple Stock (AAPL)