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WPP Plc is a creative transformation company, which engages in the provision of communications services. It operates through the following segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. The Global Integrated Agencies segment offers creative services including advertising, marketing, and brand strategies and campaigns across all media. The Public Relations segment helps clients communicate with all stakeholders, from consumers and investors to government and non-government organizations. The Specialist Agencies segment delivers brand experience and identity, and specialist, targeted services. The company was founded by Martin Stuart Sorrell in 1985 and is headquartered in London, the United Kingdom.

Ad agency WPP has a capital markets day on 30 January followed by full-year results on 22 February and broker UBS is not expecting good news at either event. Indeed the broker has slapped a double downgrade to sell on the ad agency and slashed its target price to 700p from 1,200p.

WPP problems not over yet, suggests broker

WPP "weighing options" for its 40% stake in Kantar should drive a reassessment of what this asset or parts of the group's portfolio could be worth, suggests US bank Citi. Reports last week suggested WPP was mulling a sale of its Kantar holding and Citi reckons that, plus all the other associate and investment holdings, might be worth as much as £2.5 billion.

WPP Kantar talk highlights hidden value at ad group, suggest Citi

Ad agency WPP got a double-downgrade, to sell from buy, at UBS, which argues organic sales growth will be below consensus and below the sector for both this year and the medium term, and that free cash flow will remain at depressed levels this year, limiting any share buyback. UBS noted that WPP has high exposure to TMT clients compared to rivals, and GroupM has been growing more slowly than some of its peers.

WPP gets double-downgrade to sell at UBS

WPP is considering the sale of its 40% stake in Kantar, a person with knowledge of the situation said, which could be valued at up to $8 billion including debt.

WPP is considering sale of stake in Bain's Kantar-source

WPP PLC (LSE:WPP) climbed on Friday afternoon on reports the Kantar Media, of which it owns 40%, is set to be sold this year. Kantar Media, itself a division of the market research firm, is to be put up for sale by majority owner Bain Capital in the coming months, according to Sky News.

WPP shares gain ground on reports of £1bn Kantar Media sale

BT Group's outgoing boss Philip Jansen has been approached about becoming the next chair of advertising group WPP , replacing Roberto Quarta, Sky News reported on Monday.

BT chief Jansen approached about WPP chairmanship, Sky News reports

WPP issued two profit warnings this year amid a slowdown in ad spending from its tech clients. The company has been undergoing a massive transformation that has involved merging agencies.

Inside WPP's volatile 2023

WPP PLC (LSE:WPP) fell 1.1% after JPMorgan downgraded to ‘neutral' from ‘overweight' to reflect the slowing US macroeconomic environment.  The broker made the move in a sector review in which it said the outlook for 2024 is very similar to that 12 months ago.

WPP downgraded on slowing US macro concerns

WPP's trading updates continue to underwhelm. But there are silver linings beneath the surface. Valuation-wise, the bar is low, and WPP may finally be nearing a bottom.

WPP plc: Mixed Outlook But Priced Accordingly

NEW YORK , Nov. 2, 2023 /PRNewswire/ -- The New York Chapter of the Public Relations Society of America ( PRSA-NY ) has announced that Jon Iwata, IBM marketing and communications veteran and founding executive director of the Yale School of Management Data & Trust Alliance, is the 2023 recipient of the Harold Burson Award, sponsored by BCW. Iwata will receive the honor at the 2023 Big Apple Awards gala at Tao Downtown in New York City on November 15.

Jon Iwata, 35-Year IBM Veteran and Founding Executive Director of Yale School of Management's Data & Trust Alliance, to be Awarded the Harold Burson Award at PRSA-NY 2023 Big Apple Awards

WPP, one of the world's biggest advertising groups, delivered its second profit warning of the year after activity in China stuttered and companies in the technology sector reduced spending.

WPP issues second profit warning of 2023 as tech sector trims ad spending

WPP PLC (LSE:WPP) has again warned that full-year revenue and profit margins will be lower than expected, as advertising spending fell in North America and China remained weak. The FTSE 100-listed ad giant revenues less pass-through costs fell 5% in the fourth quarter, although only 0.6% on a like-for-like (LFL) basis.

WPP issues profit warning as US tech clients become more cautuious

WPP , the world's largest ad group, cut its outlook for the second quarter in a row on Thursday, saying it now expected like-for-like growth this year to be 0.5-1.0%, as big tech client continued in rein in marketing spend.

WPP cuts full-year outlook again as tech clients rein in spend

Four people linked to WPP-owned media agency GroupM have been questioned by authorities in Shanghai, according to two people with knowledge of the matter.

Current and ex-employees at WPP-owned media agency detained in China - sources

WPP shares have dropped by a third since March, not helped by problems afflicting S4, the vehicle set up by Martin Sorrell the ad group's founder and former chief executive. UBS says that comparison is unfair on WPP due to S4 Capital's high exposure to technology clients, which accounts for approximately 44% of its client base.

Can ad group WPP arrest its slump?

WPP , the world's biggest advertising group, said on Tuesday it will combine two of its major creative agencies Wunderman Thompson and VMLY&R to simplify its business.

Advertising group WPP to merge two major creative agencies

Creative Entrepreneur and Growth Strategist appointed UK Leader for Grey Group LONDON, Sept. 27, 2023 /PRNewswire/ -- Grey London has appointed Conrad Persons as its new President.

Conrad Persons Named President of Grey London

WPP Group's financial performance has been weak, with lower revenue and margins over the past five years. The company's 2Q results were dismal due to a decrease in spending from their most important customer segment, tech companies in the US. Management has lowered their guidance for FY23, signaling a lack of confidence in the business and adding to the already weak revenue guidance.

WPP Group: Recent Performance Reflects Slower Growth And Challenges Ahead

S4 Capital PLC (LSE:SFOR)'s stock plummeted by 25% on Monday after the company downgraded its full-year 2023 organic growth expectations, sparking concerns about the ripple effects on other European advertising agencies such as Publicis SA and WPP PLC (LSE:WPP). The revised forecast for S4 Capital indicates a "likely down" scenario from a previous estimate of +2-4%, despite the company's net revenues for the first half of 2023 being broadly in line with expectations, said UBS in a note.

WPP likely insulated from the problems affecting S4

NEW YORK--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the launch of a new video podcast series hosted by WPP's Chief Creative Officer, Rob Reilly. Titled ‘Screaming Creativity', the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms. Season one of Screaming Creativity will premiere on all leading podcast platforms on September 19th. In each episode, Rob Reilly will be joined by influential leaders from across the creative industr.

WPP Launches ‘Screaming Creativity' Podcast Series Hosted by Chief Creative Officer Rob Reilly

WPP (LON: WPP) share price drifted downwards on Monday after the relatively weak results by S4 Capital. The stock retreated to a low of 760p, down from last week's high of 778.6p.

WPP share price plot thickens as S4 Capital woes mount

NEW YORK--(BUSINESS WIRE)--WPP's Gain Theory Named a Leader in Marketing Measurement and Optimization by Global Independent Research Firm.

WPP's Gain Theory Named a Leader in Marketing Measurement and Optimization by Global Independent Research Firm

NEW YORK--(BUSINESS WIRE)--WPP (NYSE: WPP) today announced the launch of a global strategic partnership with Optimizely, one of the industry's leading digital experience (DXP) platform providers. As WPP's first dedicated digital experimentation partnership and Optimizely's first global strategic partnership, the announcement demonstrates the two organisations' commitment to supporting clients in delivering optimised digital experiences to each and every customer. With consumer expectations at a.

WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers

Shares of WPP PLC (LON: WPP) were weighed on Friday after the advertising giant trimmed its guidance for the full year. Why did WPP lower its outlook?

Ad giant WPP trims full-year guidance citing U.S. tech companies

WPP PLC (NYSE:WPP ) Q2 2023 Earnings Conference Call August 4, 2023 4:30 AM ET Company Participants Mark Read - Chief Executive Officer Joanne Wilson - Chief Financial Officer Conference Call Participants Lisa Yang - Goldman Sachs Julien Roch - Barclays Matthew Walker - Credit Suisse Tom Singlehurst - Citi Mark Read Thank you very much and welcome everyone to WPP's First Half Results. I'm here in London with Joanne Wilson, our CFO at her first set of results; and Tom Waldron, who leads our Investor Relations team.

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