WPP Plc Sponsored

WPP Plc is a creative transformation company, which engages in the provision of communications services. It operates through the following segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. The Global Integrated Agencies segment offers creative services including advertising, marketing, and brand strategies and campaigns across all media. The Public Relations segment helps clients communicate with all stakeholders, from consumers and investors to government and non-government organizations. The Specialist Agencies segment delivers brand experience and identity, and specialist, targeted services. The company was founded by Martin Stuart Sorrell in 1985 and is headquartered in London, the United Kingdom.

NEW YORK, April 21, 2021 /PRNewswire/ -- Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week review. MassMutual recently redesigned a future-forward marketing model and, as a part of doing so, embarked on finding a new creative partner (in the middle of the pandemic).

MassMutual Selects Grey As New Creative Agency-Of-Record

NEW YORK, April 14, 2021 /PRNewswire/ -- Justine Armour, Chief Creative Officer of Grey New York, today announced that Tim Jones is joining the agency as Chief Creative Officer, Pharma, the fast-growing global practice serving many of the world's largest pharmaceutical companies and leading brands. "We are thrilled to welcome Tim to Grey.

Tim Jones Joins Grey As Chief Creative Officer, Pharma

The sixth annual Best Countries report reveals the importance of social justice as a global ambition, the unexpected societal byproduct of the COVID-19 crisis and the influence of conspiracy theories. WASHINGTON, April 13, 2021 /PRNewswire/ -- For the first time, Canada takes the top spot overall in the 2021 Best Countries Report, a ranking and analysis project by U.S. News & World Report; BAV Group, a unit of global marketing communications company VMLY&R; and the Wharton School of the University of Pennsylvania.

Canada is the No. 1 Country in the World, According to the 2021 Best Countries Report

NEW YORK, April 07, 2021 (GLOBE NEWSWIRE) -- Ogilvy Health announced today that Kate Cronin, Global CEO, has been selected by PRWeek as a recipient of the 2021 Hall of Femme awards.

Ogilvy Health's Kate Cronin to be honored at PRWeek's 2021 Hall of Femme ceremony

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) has been named a Leader among commerce services providers by Forrester Research, Inc. The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence. The report suggests that “companies seeking help with their commerce transformation should look for service providers that: offer a fu

WPP Named a Leader in Commerce Services

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Trade Desk

These seven companies are ones that investors believe may be impacted in some way from the recent changes announced by ad giant Google. The post 7 Stocks To Avoid That Remain at the Mercy of Google appeared first on InvestorPlace.

7 Stocks To Avoid That Remain at the Mercy of Google

WPP (WPP) CEO, Mark Read on Q4 2020 Results - Earnings Call Transcript

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today reported its 2020 Preliminary Results. Key figures – continuing operations £ million 2020 +/(-)% reported1 +/(-)% LFL2 2019 Revenue 12,003 (9.3) (7.3) 13,234 Revenue less pass-through costs 9,762 (10.0) (8.2) 10,847           Reported:         Operating (loss)/profit (2,278) n/m3 - 1,296 (Loss)/profit before tax (2,791) n/m - 1,2144 Diluted EPS (p) (243.2) n/m - 68.24 Dividends per share (p) 24.0 5.7 - 22.7           Headline5:         O

WPP 2020 Preliminary Results

The world's biggest advertising company WPP said it would relaunch its buyback scheme immediately after its work to promote vaccines and help clients shift online helped get it through the worst of the pandemic.

Digital shift and vaccines help WPP plot path to recovery

WPP PLC (LON:WPP) reported an eye-watering £3.1bn of impairments in its 2020 results as it reassessed the value of acquisitions made in the pre-coronavirus era. The write-downs led to the acquisitive marketing and advertising conglomerate posting a loss before tax of £2.79bn for 2020 versus a profit in 2019 of £1.21bn.

WPP reveals £3.1bn of impairments as it dives into the red

WPP PLC (LON:WPP) subsidiary Wunderman Thompson has acquired NN4M, a mobile commerce partner that counts Selfridges, Nestlé and River Island among its customers. NN4M, which is based in Edinburgh, builds bespoke commerce applications for brands on multiple devices, including smartphone, tablet, apps and in-store gizmos.

WPP acquires e-commerce agency, NN4M

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth. Dave, who was most recently Head of Production for Global Business Marketing at Facebook, will be based in Hogarth Worldwide, WPP's creative production arm. He joins in March, reporting to WPP's incoming Global Chief Creative Officer, Rob Reilly, and Hogarth CEO, Richard Glasson. In this newly created role, Dave will be responsible for

WPP Appoints Dave Rolfe as Global Head of Production

WPP Plc (NYSE: WPP) acquired Brazilian digital software engineering company DTI Digital to consolidate its capabilities in its clients' end-to-end digital transformation objectives in Brazil and beyond through expanding its ad tech and systems integrations capabilities. DTI will gain from WPP's global network and relationships with its partners and clients.

WPP Acquires Brazilian Digital Software Company DTI Digital For Undisclosed Sum

LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces that it has acquired DTI Digital (DTI), a leading Brazilian digital innovation and software engineering company. DTI's digital solutions help clients become more efficient, digitalised and fully connected to their customers ­– from the development of back-office support systems such as supply automation and data collection software, to consumer-facing applications and platforms including e-commerce marketplaces and customer service interf

WPP Acquires Leading Brazilian Digital Innovation and Software Engineering Company DTI Digital

Advertising and marketing giant WPP Plc has signed a deal with social media platform TikTok that will allow clients of WPP agencies to gain early access to new TikTok advertising products, including augmented reality capabilities, as well as other offerings. TikTok will also partner with influencers on projects for WPP clients.

WPP shares rise after deal with TikTok

NEW YORK--(BUSINESS WIRE)--WPP (NYSE: WPP) and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP will have ea

WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership

LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency. The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the bar of what should be expected from other companies within the same industry. It measures ho

WPP Named in Bloomberg Gender-Equality Index for Third Year in a Row

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the appointment of Rob Reilly as Global Chief Creative Officer. Rob – who is currently Global Creative Chairman of McCann Worldgroup – will join WPP in May, reporting to CEO Mark Read. In partnership with Mark, and the CEOs and Chief Creative Officers of WPP's agencies, Rob will champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to WPP's clients. He is also tasked with attrac

WPP Appoints Rob Reilly as Global Chief Creative Officer

WPP's stock crashed about 22% in the past year as clients axed their marketing budgets during the pandemic. But WPP's recent pivot to helping clients build ecommerce platforms has proven to be timely.

How WPP's Move to Digital Could Boost the Ad Agency's Stock

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Omnicom Group

The 4% plus dividend yields available at these companies do not offset the structural challenges they are facing.

These High-Yield Dividend Stocks Might Be in Trouble

NEW YORK, Dec. 17, 2020 (GLOBE NEWSWIRE) -- Ogilvy Health, part of Ogilvy (www.ogilvy.com), announced today that Andrew Thorn has joined the agency as EVP, Head of Planning. In this role, Andrew will be responsible for overseeing and managing Ogilvy Health's planning, strategy, analytics, and experience teams.

Andrew Thorn Appointed EVP, Head of Planning for Ogilvy Health

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) is hosting a virtual presentation for investors and analysts which will provide an update on its strategy for growth, set out opportunities for efficiency and reinvestment, outline its plans for capital allocation and provide new medium-term financial targets. The event will be webcast live from 1pm GMT today at www.wpp.com/investors and available for replay subsequently. Strategic goals Return core Communications business to sustainable growt

WPP Accelerating Growth

NEW YORK--(BUSINESS WIRE)--WPP (NYSE: WPP) and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popular

WPP and Anzu.io Partner to Bring New In-game Advertising Standards to Global Brands

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network. WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global gro

Geometry joins VMLY&R to create leading global commerce business

Hi! Welcome to the Insider Advertising daily for November 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: We are looking for nominations for the hottest adtech companies of the year. Nominations are open until November 27.

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