Forrester Research

Forrester Research, Inc. engages in the provision of advisory services. It operates through the following business segments: Research, Consulting, and Events. The Research segment includes the revenues of the research, connect, and analytics products. The Consulting segment consists of project consulting organization. The Events segment refers to developing and hosting in-person and virtual events. The firm serves the business-to-business marketing, sales, information technology, business-to-consumer marketing, and customer experience sectors. The company was founded by George F. Colony on July 7, 1983 and is headquartered in Cambridge, MA.

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Forrester Research reports resilient 2022 performance and outlines growth strategies

Forrester Research showed resilience in 2022 with revenue and EPS growth despite challenges. Progress with Forrester Decisions and events business bodes well for future growth.
Anticipated slow start in 2023 requires a focus on driving CV growth and optimizing key business areas. Sales culture and customer-centric strategy remain pivotal for success.
Management's financial outlook for 2023 includes revenue of $518-538 million, operating margins of 12-13%, and EPS of $2.25-2.45. Capital allocation priorities focus on business reinvestment and potential acquisitions.
Analyst questions during the call highlighted economic impacts, client transitions, and attracting new clients. Forrester's strategic focus on new business sectors and high-performing sales culture is key for sustained growth.

Forrester Research faces revenue decline in Q1 2023 amidst restructuring

Forrester Research navigated a challenging Q1 2023 marked by revenue decline and restructuring efforts. Despite macroeconomic headwinds, the company remains optimistic about the future, emphasizing the potential of Forrester Decisions and the dedication of its sales force. Management's disciplined approach to cost savings and capital allocation positions Forrester for future growth.

Forrester Research adapts to tech recession, eyes AI and regional growth

Forrester Research navigated challenges in Q2 2023, focusing on innovation, client-centric solutions, and cost management to drive long-term value.
Despite revenue and profitability declines, Forrester showcased strengths in generative AI, sales force improvements, and product enhancements.
Opportunities lie in leveraging generative AI, expanding events business in key regions, and enhancing client relationships through sales force initiatives.
Strategic adjustments in revenue guidance and operating margins reflect Forrester's proactive approach to addressing market challenges and opportunities.

Forrester Research reports mixed Q3 results, focuses on innovation and growth

Forrester Research faces challenges in revenue and profitability but shows strengths in Forrester Decisions adoption and AI innovation.
Opportunities lie in expanding event revenues, improving sales processes, and leveraging long-term growth trends.
Strategic adjustments and a focus on innovation will be key for Forrester to navigate the evolving market landscape and drive future success.

Forrester Research exceeds revenue estimates, focuses on strategic growth initiatives

Forrester Research navigated revenue challenges by focusing on Forrester Decisions platform, cost reductions, and strategic initiatives. Despite declines, the company exceeded revenue estimates and aims for sustainable growth in 2025 amidst economic and technology challenges.

Forrester Research tackles revenue decline, eyes growth in AI solutions

Forrester Research faces financial challenges with revenue and income declines in Q1 but shows strength in client retention and product demand.
Opportunities lie in leveraging Generative AI and high-performance IT research demand, focusing on net contract value growth, and meeting revenue guidance.
Successfully navigating challenges and capitalizing on opportunities will be crucial for Forrester Research's financial performance and growth in 2024.

Forrester Research reports mixed Q2 results, focuses on growth strategies

Forrester Research's Q2 2024 performance showed growth in contract value bookings but faced challenges in events revenue and profitability.
New product enhancements and leadership additions signal a commitment to innovation and organizational development.
While facing financial challenges, Forrester remains focused on long-term growth strategies and opportunities for 2025.
Revised revenue guidance and a negative cash flow highlight the need for strategic adjustments to meet financial targets.

Forrester Research reports mixed Q3 results, focuses on Forrester Decisions

Forrester Research's Q3 performance was mixed, with a strong emphasis on Forrester Decisions migration and new AI services. Challenges in revenue and contract value were addressed, along with opportunities in tech budget increases and sales team training. Executives highlighted the importance of client feedback and go-to-market strategy for future growth.

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CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize Verizon Business, DDI, and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place May 5–8, 2024, in Austin, Texas. These organizations will be recognized for delivering impactful customer experiences (CX) and driving company performance through cross-functional alignment across marketing, sales, and product. Forrester will also honor this year's B2B Program Of T.

Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the availability of its generative AI tool, Izola, for all Forrester Decisions clients. As genAI fundamentally reshapes the way individuals interact with information, Izola is designed to help Forrester's clients accelerate progress on their top initiatives through a rapid synthesis of Forrester's research, data, and insights. Forrester launched Izola in October 2023, becoming one of the first major research firms to br.

Forrester's Generative AI Tool, Izola, Now Available To All Forrester Decisions Clients

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honours and B2B Programmes Of The Year (POY) Awards. These awards will recognise B2B organisations based in Europe, Middle East, and Africa (EMEA) for functional excellence and outstanding achievements in aligning marketing, sales, and product — the B2B growth engine — to improve customer experience and drive revenue growth. Nominations for both award categories are.

Forrester Opens Nominations For Its 2024 EMEA B2B Awards

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit North America event being held in Nashville, Tennessee, and digitally on June 17–20, 2024. According to Forrester, 40% of B2C marketing executives in the US were already exploring generative AI (genAI) use cases at the end of last year, but as business leaders use this technology to improve customer experiences, amplify marketing efforts, and enhance digital properties, they.

Forrester's CX Summit North America 2024 Tackles Balancing GenAI With Human Capabilities To Deliver Exceptional Customer Experiences

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that award-winning R&B musician Gary Clark Jr. will perform live at Forrester's B2B Summit North America, taking place in Austin, Texas, on May 5–8, 2024. B2B Summit North America will present the latest research, best practices, and client stories to help B2B marketing, sales, and product leaders and their teams accelerate growth through cross-functional alignment. Featuring more than 100 sessions from analysts and.

Gary Clark Jr. To Headline Forrester's 2024 B2B Summit North America

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America event being held in Austin, Texas, and digitally on May 5–8, 2024. In 2024, B2B marketing, sales, product leaders and their teams are navigating several headwinds, including shifting buying behaviors, evolving customer expectations, and understanding how to best harness data, technology, and generative AI to drive business outcomes. To succeed in this complex e.

Forrester Announces Full Conference Agenda For B2B Summit North America 2024

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Forrester Research, Inc. (FORR) Q4 2023 Earnings Call Transcript

The headline numbers for Forrester Research (FORR) give insight into how the company performed in the quarter ended December 2023, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Forrester Research (FORR) Reports Q4 Earnings: What Key Metrics Have to Say

Forrester Research (FORR) came out with quarterly earnings of $0.25 per share, missing the Zacks Consensus Estimate of $0.26 per share. This compares to earnings of $0.45 per share a year ago.

Forrester Research (FORR) Q4 Earnings Miss Estimates

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2023, with contract value (CV) down by 4%, at $332.1 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester's CEO and chairman, stated, “2023 was a challenging year, with revenue down 11% and CV down by 4%. However, we made steady progress in 2023 on multiple fronts, including improving the Forrester Decisions platfo.

Forrester Research Reports 2023 Fourth-Quarter And Full-Year Financial Results

Evaluate the expected performance of Forrester Research (FORR) for the quarter ended December 2023, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

Curious about Forrester Research (FORR) Q4 Performance? Explore Wall Street Estimates for Key Metrics

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 global Technology Awards in two categories: Technology Strategy Impact and Enterprise Architecture. These awards recognize organizations that align their technology strategies to their business goals, are quick to adapt to changing market conditions, and focus on building customer trust. Strong alignment is critical to business results: According to Forrester, firms with strong alignment.

Forrester Opens Nominations For Its 2024 Global Technology Awards

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 8, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these.

Forrester Research To Broadcast Its 2023 Fourth-Quarter And Full-Year Earnings Conference Call

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester's (Nasdaq: FORR) Global Tech Market Forecast, 2023 To 2027, reveals that as economic conditions continue to improve, technology spend will grow 5.3% in 2024 — up from 3.5% in 2023. Two factors will primarily contribute to this growth: Increased spending on software and IT services, including generative AI (genAI), cloud, security, and digital, and economic growth in Asia Pacific. By 2027, software and IT services will capture 69% of global tech spend.

Forrester: Global Tech Spend To Grow 5.3% In 2024, Reaching $4.7 Trillion

CAMBRIDGE, Mass.--(BUSINESS WIRE)--As economic conditions improve, Forrester (Nasdaq: FORR) estimates that global tech spending will increase at a faster rate and will reach $4.7 trillion in 2024. This increased spending, combined with highly competitive markets, will put even more pressure on technology leaders to provide IT capabilities that help drive their firm's growth agenda while managing costs and increasing efficiencies. Unfortunately, disconnected IT strategies often jeopardize the po.

Forrester: For Firms To Extract The Most Value From Their Tech Investments, IT And Business Strategies Must Be In Lockstep

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) forecasts that total retail sales of Europe-5 countries (France, Germany, Italy, Spain, and the UK) will increase from €2.3 trillion in 2023 to reach €2.7 trillion in 2028 at a 2.9% compound annual growth rate (CAGR). Forrester's recently released report, Europe-5 Online Retail Forecast, 2023 To 2028, estimates total retail sales, online retail sales, and online retail penetration across 22 product categories, including fashion, homeware, food a.

Forrester: European Retail Sales To Reach €2.7 Trillion By 2028

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, and North America, these awards recognize firms that put customers at the center of their leadership, strategy, and operations to deliver exceptional customer experiences. Senior B2C marketing, customer experience (CX), and digital business leaders at firms headquartered in North America are also el.

Forrester Opens Nominations For Its 2024 Customer Obsession Awards

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester (Nasdaq: FORR), firms that actively harness generative AI (genAI) to enhance experiences, offerings, and productivity will realize outsized growth and will outpace their competition. Between July and September 2023, the number of enterprises that are in the experimentation and expansion stages of implementing genAI jumped from 62% to 71%, representing one of the fastest mass adoption rates of a new technology in the enterprise. GenAI suc.

Forrester: Over The Next Decade, Generative AI Will Be The Fulcrum That Accelerates Business Growth

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that Barclays has been named the recipient of its Security & Risk Enterprise Leadership Award. Barclays is honored for excellence in designing and executing a security, privacy, and risk behavior framework that places employees and organizational culture at the center of its strategy to build trust with customers and clients. Barclays will be recognized at Forrester's Security & Risk Forum, taking place in Washi.

Barclays Honored As Recipient Of Forrester's 2023 Security & Risk Enterprise Leadership Award

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration Honors and B2B Programs Of The Year Awards. These awards will recognize B2B organizations for functional excellence and outstanding achievements in aligning marketing, sales, and product — the B2B growth engine — to improve the customer's experience and drive revenue growth. Nominations for both award categories are open to organizations of all sizes. B2B leaders.

Forrester Opens Nominations For Its 2024 North America B2B Awards

Forrester Research, Inc. (FORR) Q3 2023 Earnings Call Transcript

Forrester Research (FORR) came out with quarterly earnings of $0.44 per share, beating the Zacks Consensus Estimate of $0.34 per share. This compares to earnings of $0.57 per share a year ago.

Forrester Research (FORR) Q3 Earnings Beat Estimates

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2023, with flat contract value (CV) at $349.4 million, compared with the prior year. “While our contract value remained flat this quarter due to persistent headwinds, we now have approximately $200 million of CV on the Forrester Decisions platform and remain on track to convert two-thirds of our CV to Forrester Decisions by the end of the year,”.

Forrester Research Reports 2023 Third-Quarter Financial Results

LONDON--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) 2024 predictions, released today, in anticipation of the European Union AI Act going into enforcement in 2025, 50% of large firms in the region will proactively invest in AI compliance. Before the Act is implemented, European firms will need to define their AI compliance strategy, including acquiring new technology and talent to securing the third-party support they need. Additionally, as misinformation fuelled by AI-generated ima.

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