Direct Digital Holdings

Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved markets on both the buy- and sell-side of the digital advertising ecosystem. It has offerings across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

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Direct Digital Holdings faces revenue decline but strategizes for growth

Direct Digital Holdings (DRCT) faced significant revenue declines in Q3 2024 but demonstrated resilience through strategic initiatives and cost-saving measures to drive future growth.
Despite challenges, DRCT provided revenue guidance for FY 2024 and FY 2025, showcasing confidence in their ability to navigate the current environment and pursue growth opportunities.
The company's focus on revenue diversification, operational efficiency, and new service offerings positions them well to recover from setbacks and capitalize on market opportunities.
DRCT's proactive approach to addressing challenges and leveraging opportunities underscores a commitment to long-term success and sustainable growth.

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Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions. It operates across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

NEW YORK CITY, NY / ACCESSWIRE / December 22, 2024 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT.

Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Stockholders to Learn More About the Investigation

NEW YORK CITY, NY / ACCESSWIRE / December 18, 2024 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT.

Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Investors to Inquire about Securities Investigation

NEW YORK CITY, NY / ACCESSWIRE / December 15, 2024 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT.

Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Investors to Reach Out

NEW YORK CITY, NY / ACCESSWIRE / December 11, 2024 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT.

Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Reach Out

Leading Industry Organizations Honor Company's Outstanding Performance in Search, Social, Display and Web Design AUSTIN, Texas , Nov. 26, 2024 /PRNewswire/ -- Orange 142 , a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions supporting small to mid-sized businesses, has earned multiple prestigious industry awards for its innovative digital marketing campaigns and strategic initiatives. The company's work spanning search engine marketing, website design, social media, and display advertising has garnered top honors from leading industry organizations, demonstrating Orange 142's comprehensive expertise across the digital marketing landscape.

Orange 142 Recognized with Multiple Industry Awards for Digital Marketing Excellence

HOUSTON , Nov. 25, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that Keith Smith, Co-Founder and President, and Diana Diaz, Chief Financial Officer, will attend NobleCon20 - Noble Capital Markets' Twentieth Annual Emerging Growth Equity Conference at Florida Atlantic University, Executive Education Complex, in Boca Raton, FL, on Tuesday, December 3, 2024 and Wednesday, December 4, 2024. Management will be available for 1x1 meetings throughout the conference.

Direct Digital Holdings to Participate in Noble Capital Markets' Twentieth Annual Emerging Growth Equity Conference

The new council empowers SMBs to effectively integrate these channels into their marketing strategies HOUSTON , Nov. 22, 2024 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings ( NASDAQ: DRCT ) and a leader in digital marketing solutions supporting small to mid-sized businesses, today announced the formation of its Emerging Channels Council, a dedicated initiative designed to help small and mid-sized businesses (SMBs) navigate and capitalize on emerging advertising channels such as Retail Media, Social Media, and Connected TV (CTV). This new council aims to provide SMBs with strategic guidance, best practices, and the latest research to support their investment shifts into these dynamic and rapidly growing channels.

Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV

Company's 1184% Revenue Growth Driven By Strategic & Operational Investments in Sell-Side Technology stack  Inclusion Marks the Company's Second Consecutive Appearance on the List HOUSTON , Nov. 21, 2024 /PRNewswire/ -- Direct Digital Holdings ("DDH" or the "Company") ( Nasdaq: DRCT ) today announced it ranked number 101 on the  Deloitte Technology Fast 500 ™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year. In its second consecutive year on the list, Direct Digital Holdings saw 1184% growth and rose from its 108 ranking in 2023.

Direct Digital Holdings Ranked Number 101 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™

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Direct Digital Holdings, Inc. (NASDAQ:DRCT ) Q3 2024 Earnings Conference Call November 12, 2024 5:00 PM ET Company Participants Brett Milotte - Investor Relations, ICR Mark Walker - Chairman & Chief Executive Officer Diana Diaz - Chief Financial Officer Conference Call Participants Dan Kurnos - The Benchmark Company Michael Kupinski - NOBLE Capital Markets Operator Good day, everyone, and welcome to the Direct Digital Holdings Third Quarter 2024 Earnings Call. At this time, I would like to hand the call over to Mr.

Direct Digital Holdings, Inc. (DRCT) Q3 2024 Earnings Call Transcript

This program equips diverse publishers with essential resources to thrive in the evolving digital advertising landscape. HOUSTON , Nov. 13, 2024 /PRNewswire/ --  Colossus Media LLC ("Colossus SSP"), the inclusive supply-side advertising platform, today announced the launch of Momentum, a new initiative designed to support and empower underrepresented publishers in the programmatic advertising space.

Colossus SSP Launches 'Momentum' Program to Empower Underrepresented Publishers

Company Launches Colossus Connections to Accelerate Direct Integration Efforts with Leading Demand-Side Platforms New Unified Buy-Side Operating Structure Creates Additional Business Lines and Revenue Opportunities Company to Host Conference Call at 5:00 PM ET Today  HOUSTON , Nov. 12, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2024. Mark D. Walker, Chairman and Chief Executive Officer, commented, "The past few quarters have presented significant challenges for our company due to a targeted and defamatory disinformation campaign.

Direct Digital Holdings Reports Q3 2024 Financial Results

New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers HOUSTON , Nov. 12, 2024 /PRNewswire/ --  Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), today announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company's supply-side platform (SSP).

Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers

HOUSTON , Nov. 8, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the third quarter of fiscal year 2024 ended September 30, 2024 on Tuesday, November 12, 2024 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.

Direct Digital Holdings to Report Third Quarter 2024 Financial Results

The strategic merger of its buy-side businesses combines expertise and resources to expand capabilities and better serve Mid-Market & SMBs navigating the digital landscape HOUSTON , Oct. 31, 2024 /PRNewswire/ -- Direct Digital Holdings (DDH) ( Nasdaq: DRCT ) today announced the unification of its buy-side businesses, Orange 142 and Huddled Masses, to better serve the surging number of small and mid-sized businesses (SMBs) learning to leverage modern digital advertising. Unifying two similar companies under the Orange 142 brand allows them to share resources and operate more efficiently, providing current and future clients with a more comprehensive and integrated approach to digital marketing.

Direct Digital Holdings Unifies Orange 142 and Huddled Masses to Power Client Growth in Digital Marketing and Advertising

HOUSTON , Oct. 21, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has entered into a $20 million Equity Reserve Facility ("ERF") with New Circle Principal Investments LLC, an affiliate of New Circle Capital LLC ("New Circle"). Mark D. Walker, CEO and Co-Founder of Direct Digital Holdings, commented, "We are very pleased to announce this $20 million Equity Reserve Facility with New Circle.

Direct Digital Holdings Announces Strategic $20 Million Equity Reserve Facility to Accelerate Growth Plan

HOUSTON , Oct. 16, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange 142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), announced today that it received written notice from the staff of the Listing Qualifications Department (the "Staff") of The Nasdaq Stock Market LLC informing the Company that it has regained compliance with Nasdaq Listing Rule 5250(c)(1) regarding periodic reporting. The regaining of compliance is a result of yesterday's filings of Direct Digital Holdings' Form 10-K for the full-year ended December 31, 2023, as well as its Form 10-Q for the first quarter ended March 31, 2024 and its Form 10-Q for the second quarter ended June 30, 2024.

Direct Digital Holdings Regains Nasdaq Compliance

HOUSTON , Oct. 15, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has filed its Form 10-K for the full-year ended December 31, 2023 (the "2023 Annual Report"), as well as its Form 10-Q for the first quarter ended March 31, 2024 (the "March 2024 Quarterly Report") and its Form 10-Q for the second quarter ended June 30, 2024 (the "June 2024 Quarterly Report"). Upon the filing of the 2023 Annual Report, the March 2024 Quarterly Report and the June 2024 Quarterly Report with the SEC, Direct Digital Holdings believes it has evidenced compliance with Nasdaq Listing Rule 5250(c)(1).

Direct Digital Holdings Reports Filings for Full-Year 2023, Q1 2024 and Q2 2024

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. HOUSTON , Oct. 9, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), the inclusive supply-side advertising platform, today announced its participation in the Media Rating Council's (MRC) newly formed Digital Ad Auction Standards Working Group.

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem HOUSTON , Oct. 8, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH) , announced today it has partnered with Confiant , a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising. This collaboration aims to safeguard publishers, advertisers and consumers by integrating Confiant's advanced cybersecurity technology with the Colossus SSP platform.

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

HOUSTON , Aug. 27, 2024 /PRNewswire/ -- Today, Direct Digital Holdings, Inc. (the "Company") reported that the Company received an additional delinquency notice (the "Notice") from the Listing Qualifications Department of The Nasdaq Stock Market LLC ("Nasdaq") on August 21, 2024, which indicated that, as a result of the delay in the Company's filing of its Quarterly Report on Form 10-Q for the period ended June 30, 2024 (the "Q2 Form 10-Q") by the applicable due date, the Company was not in compliance with Nasdaq Listing Rule 5250(c)(1) (the "Rule"), which requires Nasdaq-listed companies to timely file all required periodic financial reports with the U.S. Securities and Exchange Commission (the "SEC"). The additional delinquency could serve as an additional basis for the delisting of the Company's securities from Nasdaq.

Direct Digital Holdings Announces Receipt of Anticipated Additional Delinquency Notice

NEW YORK, Aug. 05, 2024 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, is investigating potential claims against Direct Digital Holdings, Inc. (NASDAQ: DRCT) on behalf of long-term stockholders following a class action complaint that was filed against Direct Digital on May 23, 2024 with a Class Period from April 17, 2023 through March 25, 2024. Our investigation concerns whether the board of directors of Direct Digital have breached their fiduciary duties to the company.

DIRECT DIGITAL ALERT: Bragar Eagel & Squire, P.C. is Investigating Direct Digital Holdings, Inc. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the Firm

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LOS ANGELES, CA / ACCESSWIRE / July 22, 2024 / The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Direct Digital Holdings, Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT) for violations of 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between April 17, 2023 and March 25, 2024, inclusive (the "Class Period"), are encouraged to contact the firm before July 22, 2024.

The Schall Law Firm Encourages Shareholders Who Suffered Losses In Direct Digital Holdings Inc To Initiate Conversation Before The Deadline

LOS ANGELES , July 22, 2024 /PRNewswire/ -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Direct Digital Holdings, Inc. ("Direct Digital" or "the Company") (NASDAQ: DRCT) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between April 17, 2023 and March 25, 2024, inclusive (the "Class Period"), are encouraged to contact the firm before July 22, 2024.

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