Direct Digital Holdings

Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved markets on both the buy- and sell-side of the digital advertising ecosystem. It has offerings across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

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Direct Digital Holdings faces revenue decline but strategizes for growth

Direct Digital Holdings (DRCT) faced significant revenue declines in Q3 2024 but demonstrated resilience through strategic initiatives and cost-saving measures to drive future growth.
Despite challenges, DRCT provided revenue guidance for FY 2024 and FY 2025, showcasing confidence in their ability to navigate the current environment and pursue growth opportunities.
The company's focus on revenue diversification, operational efficiency, and new service offerings positions them well to recover from setbacks and capitalize on market opportunities.
DRCT's proactive approach to addressing challenges and leveraging opportunities underscores a commitment to long-term success and sustainable growth.

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Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions. It operates across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

HOUSTON , Oct. 31, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that it completed the redemption of its outstanding warrants (the "Warrants") to purchase shares of the Company's Class A Common Stock, par value $0.0001 per share (the "Common Stock") that remained outstanding following 5:00 p.m. New York City Time on October 30, 2023 (the "Redemption Date"), for a cash redemption price of $0.35 per Warrant.

Direct Digital Holdings Announces Completion of Redemption of Outstanding Warrants

Holding Group's Colossus SSP Integrates with Basis to Increase Advertisers' Programmatic Reach of Multicultural / Diverse Media Inventory Buy-Side Company Huddled Masses Collaborates with Basis to Serve SMB & Middle-Market Advertisers HOUSTON and CHICAGO , Oct. 26, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced a new partnership with Basis Technologies ("Basis"), a global provider of programmatic advertising and media automation solutions. As part of the agreement, Colossus SSP has directly integrated with the Basis media automation platform to enable more agencies and brands to increase diversity, equity and inclusion efforts by scaling spend on multicultural / diverse audiences and media, and minority-owned properties such as Blavity, Ebony and Univision.

Direct Digital Holdings Partners with Basis Technologies on Buy- and Sell-Side

HOUSTON , Oct. 19, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will report financial results for the third quarter of fiscal year 2023 ended September 30, 2023 on Thursday, November 9, 2023 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.

Direct Digital Holdings to Report Third Quarter 2023 Financial Results

HOUSTON , Oct. 18, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company appointed Diana Diaz, who had been serving as the Company's interim Chief Financial Officer, as permanent Chief Financial Officer, effective October 16, 2023. Ms. Diaz served as interim Chief Financial Officer of Direct Digital Holdings beginning June 5, 2023.

Direct Digital Holdings Appoints Diana Diaz as Chief Financial Officer

Green Tea Technology Instrumental in Forging Relationship with Hewlett Packard Enterprise and Ad-Tech Holding Group, Direct Digital Holdings HOUSTON , Oct. 12, 2023 /PRNewswire/ -- Direct Digital Holdings (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced it has selected the HPE GreenLake edge-to-cloud platform to build a highly reliable, scalable and secure production environment. Green Tea Technology, an authorized HPE partner, will provide installation and support services.

DIRECT DIGITAL HOLDINGS SELECTS HPE GREENLAKE TO DELIVER EDGE-TO-CLOUD SOLUTION IN MULTIYEAR PLATFORM DEAL

HOUSTON , Sept. 29, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company's offer to purchase (the "Offer") all of its outstanding publicly traded warrants (the "Warrants") to purchase shares of its Class A common stock, par value $0.001 per share, at a purchase price of $1.20 in cash, without interest, expired one minute after 11:59 p.m.

Direct Digital Holdings Announces Expiration and Results of the Offer to Purchase and Consent Solicitation Relating to its Warrants

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BSET, DRCT and D have been added to the Zacks Rank #5 (Strong Sell) List on September 29, 2023.

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Direct Digital Holding Group's Supply-Side Platform Colossus SSP to Integrate with Amazon's Transparent Ad Marketplace (TAM) HOUSTON , Sept. 26, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced a new collaboration with Amazon Publisher Services, with Colossus SSP integrating with Amazon's Transparent Ad Marketplace (TAM).

Direct Digital Holdings Announces Collaboration with Amazon Publisher Services

HOUSTON , Sept. 21, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company has extended the expiration date of its previously commenced offer to purchase (the "Offer") all of its outstanding publicly traded warrants (the "Warrants") to purchase shares of its Class A common stock, par value $0.001 per share, at a purchase price of $1.20 in cash, without interest, to one minute after 11:59 p.m.

Direct Digital Holdings Announces Extension of the Expiration of the Previously Commenced Offer to Purchase and Consent Solicitation Relating to its Warrants

HOUSTON , Aug. 29, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company has commenced an offer to purchase (the "Offer") all of its outstanding publicly traded warrants (the "Warrants") to purchase shares of its Class A common stock, par value $0.001 per share, at a purchase price of $1.20 in cash, without interest. The purpose of the Offer is to reduce the number of shares of Class A common stock that would become outstanding upon the exercise of Warrants, thus simplifying, and providing investors and potential investors with greater certainty as to, Direct Digital Holdings' capital structure.

Direct Digital Holdings Announces Commencement of an Offer to Purchase and Consent Solicitation Relating to its Warrants

NEW YORK , Aug. 16, 2023 /PRNewswire/ -- Today, Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax to expand access to, as well as simplify the path for, buying multicultural – alongside general market – connected TV ad inventory.

Direct Digital Holdings Partners with FreeWheel's Beeswax to Simplify and Expand Access to Multicultural and General Market CTV Ad Inventory

Direct Digital Holdings, Inc. (DRCT) came out with quarterly earnings of $0.08 per share, in line with the Zacks Consensus Estimate. This compares to earnings of $0.18 per share a year ago.

Direct Digital Holdings, Inc. (DRCT) Q2 Earnings Match Estimates

Second Quarter 2023 Revenue Up 67% Year-Over-Year to $35.4 Million Company Raises Full-Year 2023 Revenue Guidance HOUSTON , Aug. 10, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced financial results for the second quarter ended June 30, 2023. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We are thrilled to report substantial growth this quarter in both our buy- and sell-side businesses.

Direct Digital Holdings Reports Second Quarter 2023 Financial Results

HOUSTON , July 27, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will report financial results for the second quarter of fiscal year 2023 ended June 30, 2023 on Thursday, August 10, 2023 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.

Direct Digital Holdings to Report Second Quarter 2023 Financial Results

HOUSTON , July 13, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), is pleased to announce it has entered into a $5 million revolving credit facility (the "Credit Facility") with East West Bank. In addition to the principal amount of up to $5 million, the Company has access to up to an additional $5 million uncommitted incremental revolving facility, which may increase the aggregate principal amount of the credit facility to $10 million.

Direct Digital Holdings Announces New $5 Million Revolving Credit Facility with East West Bank

AdTech company co-founders selected for prestigious regional award celebrating ambitious entrepreneurs who are building a better world HOUSTON , June 20, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that its co-founders, Mark D. Walker, Chairman and CEO, and Keith Smith, President, were selected by Ernst & Young LLP (EY US) as Entrepreneur Of The Year® 2023 Gulf South Award winners.

Direct Digital Holdings Executives Mark D. Walker and Keith Smith Named EY Entrepreneur Of The Year® 2023 Gulf South Award Winners

HOUSTON , May 31, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will participate in The Roth MKM Internet Virtual Summit being held virtually from June 11-15, 2023. Mark Walker, Chairman & Chief Executive Officer of Direct Digital Holdings, will be hosted in a fireside chat by Darren Aftahi, Managing Director and Senior Research Analyst of Roth MKM at 9:00 AM PT on Tuesday, June 13, 2023.

Direct Digital Holdings to Participate in The Roth MKM Internet Virtual Summit

HOUSTON , May 23, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will participate in the Stifel 2023 Cross Sector Insight Conference taking place June 6-7, 2023 at The InterContinental Boston in Boston, Massachusetts. Mark Walker, Chairman & Chief Executive Officer, Keith Smith, President, and Susan Echard, Chief Financial Officer, will be attending on behalf of the Company.

Direct Digital Holdings to Participate in The Stifel 2023 Cross Sector Insight Conference

Direct Digital Holdings, Inc. (NASDAQ:DRCT ) Q1 2023 Earnings Conference Call May 11, 2023 12:00 PM ET Company Participants Brett Milotte - Senior Vice President of Investor Relations Mark Walker - Chairman and Chief Executive Officer Susan Echard - Chief Financial Officer Conference Call Participants Daniel Kurnos - The Benchmark Company, LLC Dylan Dupuis - ROTH MKM Michael Kupinski - NOBLE Capital Markets, Inc. Edward Reily - EF Hutton Operator Good afternoon ladies and gentlemen and welcome to the Direct Digital Holdings' First Quarter 2023 Earnings Conference Call. At this time, all lines are in a listen-only mode.

Direct Digital Holdings, Inc. (DRCT) Q1 2023 Earnings Call Transcript

Direct Digital Holdings, Inc. (DRCT) came out with a quarterly loss of $0.07 per share versus the Zacks Consensus Estimate of a loss of $0.08. This compares to loss of $0.09 per share a year ago.

Direct Digital Holdings, Inc. (DRCT) Reports Q1 Loss, Tops Revenue Estimates

First Quarter 2023 Revenue Up 87% Year-Over-Year to $21.2 Million HOUSTON , May 11, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced financial results for the first quarter ended March 31, 2023. Mark Walker, Chairman and Chief Executive Officer, commented, "We are proud to report that our first quarter of fiscal 2023, a typically and seasonally slower quarter in advertising, saw strong topline growth across both our sell- and buy-side businesses.

Direct Digital Holdings Reports First Quarter 2023 Financial Results

Direct Digital Holdings, Inc. (DRCT) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Will Direct Digital Holdings, Inc. (DRCT) Report Negative Earnings Next Week? What You Should Know

HOUSTON , April 20, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will report financial results for the first quarter of fiscal year 2023 ended March 31, 2023 on Thursday, May 11, 2023 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.

Direct Digital Holdings to Report First Quarter 2023 Financial Results

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Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced an upward revision of the preliminary financial results originally published in its March 23, 2023 press release.

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