Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

The stock, rising in value toward $3 trillion, is one reason why the S&P 500 is up 15% so far this year. That makes the valuation worthy of a close look.

Apple's Expensive Valuation Seems Perplexing. These Factors Explain It.

SkyQuest's Apple Cider Vinegar market report provides actionable insights for individuals interested in valuable data, trends, and opportunities in a rapidly growing industry. Additionally, the report is produced and published concisely, making it accessible to various audiences, from industry experts to market readers. Finally, one can gain an in-depth understanding of the primary and secondary market drivers, providing them with a comprehensive outlook of the current market situation and future projections. SkyQuest's Apple Cider Vinegar market report provides actionable insights for individuals interested in valuable data, trends, and opportunities in a rapidly growing industry. Additionally, the report is produced and published concisely, making it accessible to various audiences, from industry experts to market readers. Finally, one can gain an in-depth understanding of the primary and secondary market drivers, providing them with a comprehensive outlook of the current market situation and future projections.

An Apple A Day

Apple's shares rose 0.84% to a new record high on Thursday of $185.5 per share. The company is now valued at $2.93 trillion, coming in a range of the landmark $3 trillion market cap.

Apple Closing in on $3 Trillion Valuation as Shares Hit New ATH

Amazon

Costco

Amazon has meaningful exposure to various high-growth sectors. Apple can find new ways to generate more revenue from its loyal customer base.

Why Amazon, Apple, and Costco Are No-Brainer Buys Right Now.

Is Meta Still a Buy After Apple's Vision Pro Launch?

Unity Software

Unity is a key partner of Apple, but it may not grow in the way you think.

Is Unity the Big Winner From Apple Vision Pro?

Many iPhone users are expected to upgrade their devices when the company launches its next-generation smartphone. Apple's growing iPhone average selling price means that it could see a nice jump in revenue.

1 Reason Why Apple Stock Is a Screaming Buy Right Now, and It Is Not the Vision Pro

ASML Hld

CrowdStrike

The cybersecurity market opportunity is massive, and CrowdStrike's use of AI is an advantage. ASML provides a crucial component in the semiconductor supply chain.

3 Stocks That Are Great Long-Term Picks

Apple Inc. is a high-quality company capable of huge profitability and sustained growth. A poor start to 2023 seems to have gone ignored by investors, with dropping net incomes and margins being drowned out by hype and momentum. Current valuations leave little to be desired for value-oriented investors. I believe the 20% premium currently present in share prices combined with a recessionary environment spells danger.

Apple: Major Market Correction Likely Ahead

LVMH Moet Hennessy Louis Vuitton

At the Viva Technology show, LVMH announced partnerships with Epic Game—starting with Louis Vuitton—and with Apple's Tap to Pay Service.

Viva Tech: Why LVMH Has Partnered With Epic Games And Apple

Apple, Inc AAPL was edging slightly higher on Wednesday ahead of the Federal Reserve's decision on whether to hold interest rates steady or continue its hawkish campaign and apply another raise.

Apple Edges Toward All-Time Highs As Market Awaits Fed Decision: The Bull, Bear Case - Apple (NASDAQ:AAPL)

Told you so. That's the prevailing sentiment from some true believers in the metaverse who say Apple Inc.'s mixed-reality goggles have vindicated their faith in the concept after months with no news and even some derision regarding it — even though Apple Chief Executive Tim Cook didn't once utter the word “metaverse” during the June 5 reveal of the Vision Pro.

Metaverse true believers say ‘I told you so' after Apple's Vision Pro launch

Microsoft

Tesla

Microsoft could take the top spot by 2035 thanks to the rise of artificial intelligence. Apple's growth has slowed to a crawl, indicating it may not be able to hold onto the top slot.

Opinion: These Will Be the 4 Largest Stocks by 2035

Apple (NASDAQ: AAPL ), believe it or not, isn't mentioning artificial intelligence in the headlines of its latest press releases. This might confuse and frustrate some AAPL stock investors.

My Apple Stock Price Prediction for 2030

Apple's diversifying supply chains away from China, but it's still using Chinese firms to make the Vision Pro. A bill of materials showed eight Chinese firms are involved in the making of the headset.

Apple may be diversifying supply chains away from China — but it's still relying on the country's suppliers to build the Vision Pro headset

American Express

UnitedHealth Group

Blue-chip stocks are securities of companies that have been around for a long time, have an established track record, are profitable and are viewed as financially fit. Blue-chip stocks tend to be more stable during a market downturn and they are often the first names to recover when conditions improve.

Millionaires' Secret: Buy These 3 Reliable Blue-Chip Growth Stocks

Jack Dorsey was asked what he thought about high-tech headsets, like Apple's new Vision Pro. Dorsey said advancements in augmented reality and virtual reality remind him of Pixar's "WALL-E.

Jack Dorsey worries Apple Vision Pro will turn us all into 'WALL-E' characters — glued to chairs and plugged into constant entertainment

The introduction of the Apple Vision Pro made clear that the direction we are going is the metaverse. With a player like Apple, the whole industry will receive greater exposure. Meta is expected to own a significant market share of the mixed reality industry, generating $53 billion in revenues by 2032. Meta's core business remains its social media platforms and ad revenues, with the metaverse helping the company to gain greater freedom in data collection.

Meta Platforms: Apple Vision Pro Made Metaverse Great Again

LONDON--(BUSINESS WIRE)--Apple retains its crown as the world's most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world's top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level. With a brand valuation of $.

Apple Retains Crown as World's Most Valuable Brand in Kantar BrandZ Ranking

Apple's new Vision Pro AR/VR headset is expected to contribute around $63 billion in revenues by 2032, with a dominant market share in the spatial computing industry. The total addressable market for AR/VR headsets is projected to be valued at around $210 billion by 2032, with Apple's total revenues forecasted to reach $630 billion. Despite the potential success of the Vision Pro, I believe Apple's stock is currently overvalued by 26.9%, making it a less attractive investment opportunity at present prices.

Apple: Metaverse Race Has Begun

Apple Inc (NASDAQ:AAPL)'s growth is likely to remain under pressure due to persistently soft demand in developed markets, according to UBS, which has downgraded its rating on shares in the tech titan to 'neutral' from 'buy'. The investment bank anticipates that iPhone sales will decrease by 1%-2% in the latter half of 2023, with procurement expected to drop by 8%.

Apple feeling the pressure of UBS downgrade on growth concerns

Vision Pro is getting all the attention, but Apple's chips are more meaningful to the business.

Apple's Most Important Announcement Last Week

If the stock hits $190.734, the company will notch a historic $3 trillion market value.

Apple Gets Downgraded. iPhone Sales Could Slow.

Apple's strategic integration of AI and machine learning in its products and in-house semiconductor and AI chips development positions it as a leading AI investment option. The company's vast ecosystem of over two billion devices worldwide allows it to benefit from the general rise of AI and maintain a competitive edge in the technology market. Despite robust financial performance and investor-friendly activities, Apple's premium valuation metrics suggest high market expectations, which investors should consider when assessing potential risks.

Apple: The AI Powerhouse Quietly Reshaping The Tech Landscape

Apple stock's price-to-earnings multiple has ballooned this year. The company's healthy balance sheet makes a great bull case for the stock.

News for Apple Stock (AAPL)