Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Broadcom

UnitedHealth Group

A company displaying free cash flow strength has freedom for growth opportunities, can consistently shell out dividends, and wipe out debt easily.

These 3 Companies Are Cash-Generating Machines

Apple Inc. is getting ready to sell its $3,499 Vision Pro mixed-reality headset, and it goes without saying that a price tag like that probably won't engender the same levels of early adoption that the consumer-electronics giant has seen with its past hit devices, like the iPhone, Apple Watch and iPod.

Apple Vision Pro: How early adoption could stack up against the iPhone, Apple Watch and iPod

A funny thing has been happening on Wall Street recently. Some of the biggest and brightest tech stocks have received cautious downgrades from analysts despite posting significant returns this year as downtrends are broken and strong uptrends emerge.

Apple's Bull Run And Why It's Different

Spotify

Apple will on Friday seek to fend off a revised EU antitrust charge and possible hefty fine linked to claims it prevents music streaming companies such as Spotify from informing users of other buying options outside its App Store.

Apple seeks to fend off EU antitrust charge triggered by Spotify at hearing

Apple's stock price has surged in 2023, putting the company on the verge of a $3 trillion valuation. But investor excitement might not last, according to Cleo Capital's Sarah Kunst.

Apple is a great company – but not much is driving the tech giant toward a $3 trillion valuation, analyst says

Advanced Micro Devices

Apple and AMD shares have soared in 2023. Apple has consistent growth and a venture into a new product category.

Better Buy: Apple vs. AMD Stock

Shares of the consumer-electronics giant continue their march higher, such that Apple AAPL, +0.44% is within spitting distance — yet again —of a $3 trillion valuation. The stock, up 0.5% Wednesday afternoon to a recent $188.93, needs to close above $190.73 for Apple to achieve the feat.

Apple's march toward a $3 trillion valuation, shown in one chart

Apple's stock climbed to an intra-day record high on Wednesday, and was on the cusp of ending the session for the first time with a market capitalization above $3 trillion.

Apple's stock hits record, on cusp of $3 trillion market value

Apple Inc AAPL was trading in blue skies Wednesday, reaching a new all-time high and approaching a $3 trillion market cap.

Apple Flies In Blue Skies, Attempts To Break From Pattern: A Technical Look At The Stock - Apple (NASDAQ:AAPL)

Apple could soar past its $3 trillion valuation and hit $4 trillion by 2025, Wedbush said. Analysts expected double-digit revenue growth thanks to the iPhone 15 and Vision Pro developments.

Apple is set to soar past a $3 trillion market cap, and the tech giant could be worth $4 trillion by 2025, Wedbush says

Earlier this month, Apple Inc. presented its upcoming mixed reality headset Vision Pro that could revolutionize the computing industry. It's too soon to say whether Vision Pro will be massively adopted, given its expensive price, but it can certainly bump Apple's sales and make the company's stock more attractive. At the same time, Apple's Vision Pro will likely be more successful in monetary terms in comparison to Meta's VR/metaverse projects.

Apple: This Might Be The New iPhone Moment

Apple has to close at or above $190.73 on Wednesday to obtain a market cap of $3 trillion.

Apple Nears $3 Trillion. How Much the Stock Must Rise to Get There.

Apple Inc (NASDAQ:AAPL) is on the cusp of reentering the exclusive $3 trillion market capitalisation club this week, according to an analysis by investment bank Wedbush. This would be the second time for the tech giant since it first crossed the threshold in January 2022, despite navigating numerous challenges including disruptions in the China supply chain and a softer macroeconomic environment over the past 18 months.

Apple set to join the $3 trillion club; tech titan's renaissance confound the sceptics

iShares U.S. Technology ETF

Vanguard Information Technology ETF

Technology Select Sector SPDR Fund

According to Fairlead Strategies, Apple's market valuation may reach $4 trillion by 2024, as quoted on Business Insider.

Apple to Hit $4-Tn Market Cap in 2024? ETFs in Focus

Sony is a constraint for Apple, but that may show its value in Apple's VR supply chain.

A Dark-Horse Winner in Apple Vision Pro

Article looks at the Apple Vision Pro as a personalized biometrics health & wellness monitor and responsive content device - part of an advanced closed loop ecosystem.

Apple Vision Pro: Health Lab In The Wild

Kimberly-Clark

Coca-Cola

Altria

Microsoft

Realty Income Corp

QUALCOMM

Most investors love income, no matter where it comes from. With inflation and uncertainty remaining high, it's fair to assert that investors might love income more now than ever.

7 Blue-Chip Dividend Stocks to Buy for Income Lovers

Amazon

Alphabet

Ditch surging Big Tech stocks and pivot to value instead, The Wealth Alliance CEO says

Bank of America

Apple has developed a strong competitive advantage through decades of practical innovation.  Buffett helped save one of the world's biggest banks.

54.5% of Warren Buffett's $366 Billion Berkshire Hathaway Portfolio is in These 2 Stocks

Apple's stock closed at a fresh high on Tuesday. The iPhone maker's shares are up 45% this year, as Big Tech continues to benefit from the AI boom.

Apple's stock just hit a record high, putting the tech giant on the brink of a $3 trillion valuation

Warren Buffett has been outperforming Wall Street for close to six decades. Tech stock Apple checks all the appropriate boxes for the Oracle of Omaha -- with one big exception.

Warren Buffett Is Violating 1 of His Key Investing Rules With Apple

Apple stock was on pace to hit its fifth all-time high in 2023.

Apple Could Hit a New High Today. Why It's Still Risky.

Disney

Dow 30 stocks to check out in the stock market today.

Dow 30 Stocks To Buy? 2 To Watch Right Now

AMC Entertainment

Blackstone Group

Colgate-Palmolive

GameStop

Halcon Resources

Lucid Group

Manchester United

Mullen Automotive

NVIDIA

Lordstown Motors

Snowflake

Tesla

Walgreens

Walmart

The quarter is winding down and with it, a bit of steam for the stock market as some say investors are finally facing up to fading hopes for Fed rate cuts in 2023. The S&P 500 SPX, +0.32% and Nasdaq Composite COMP, +0.61% have each logged five losing sessions out of the last six.

A summer battle of the stock bulls and bears is brewing. Here's how you play both sides of that.

Investing legend Peter Lynch once noted, “Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.” He said that to suggest investors should ignore the noise that surrounds insider selling.

News for Apple Stock (AAPL)