Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Bank of America

Buffett focuses on high-quality stocks with strong moats and attractive valuations. Only two companies account for over half of Berkshire Hathaway's investment portfolio.

55% of Warren Buffett's $382 Billion Portfolio Is Invested in These 2 Stocks

Apple is set to release its second-quarter earnings, with low expectations for stock price movement based on options pricing. The YieldMax AAPL Option Income Strategy ETF offers investors a way to generate income from AAPL without having to trade options directly. APLY's gains are essentially capped through its synthetic covered call strategy, and its performance depends on movements in both AAPL stock and AAPL options pricing.

APLY: Now's Not The Time For Covered Calls On Apple

Educated experts estimate that Apple has sold 1.9 billion iPhones. One billion of those are still in circulation.

Can Apple Sell 200 Million iPhone 15s?

Apple chose a Chinese firm to assemble its Vision Pro thanks to its openness to "crazy ideas." Shenzhen's Luxshare is the sole assembler of the mixed reality headset, per the Financial Times.

Apple bet on an obscure Chinese manufacturer for the Vision Pro because of its willingness to test 'crazy' ideas, report says

Having led much of the equity rally this year, shares of tech titan Apple Inc NASDAQ: AAPL have taken a hiatus in recent weeks. They managed to tag a fresh all-time high on July 19, but as they head into the final trading day of July on Monday, they're less than $1 higher than where they finished in June.

Two Foolproof Plays for Apple's Earnings

Wedbush's Daniel Ives suggests looking past iPhone sales and backing Apple stock on a likely acceleration in services revenue in 2024.

Apple Grapples With Weak Smartphone Market. This Analyst Says Buy the Stock Anyway.

Disney

NVIDIA

XPeng

Many investors brush off or ignore options trading because options are complex and misunderstood.

As Disney Leads the Week in Unusual Options Flow, NVDA, AAPL, XPEV Follow

Cisco Systems

Honeywell

JPMorgan Chase & Co

Merck

Microsoft

NIKE

With the Dow Jones soaring on fading recession fears, its holdings are also becoming far more attractive, too. In fact, here are seven of the top Dow stocks to buy immediately.

7 Dow Stocks to Buy as Recession Fears Roll Back

Advanced Micro Devices

Amazon

Starbucks

Uber

Jobs data and PMIs are out this week. Plus, earnings from AMD, Caterpillar, Pfizer, Uber, Apple, Amazon, Airbnb, PayPal, Qualcomm, Alibaba, and more.

Apple, Amazon, Starbucks, Uber, AMD, and More Stocks to Watch This Week

When Amazon.com Inc. and Apple Inc. report quarterly results on Thursday, we'll get a look at two big companies, with big expectations, trying to do smaller things — or at least less exciting things, or things that might be more inconveniencing to customers — to stay bigger.

Amazon and Apple to bat cleanup for Q2 earnings this week

Earnings reports also from Uber Technologies, Pfizer and Kraft Heinz are expected to shed light on how consumer spending is holding up amid rising interest rates and easing inflation.

Apple, Amazon, Starbucks to Report in Packed Earnings Week

The earnings season is going strong, and the week ahead is full of US corporations reporting their quarterly earnings. Because of their size and importance for the equity market, their earnings may cause major moves in the coming days.

3 companies to watch next week as they report quarterly earnings

Settings aren't sticking; the company says it's working “to improve the situation.”

Apple Admits to Bug in Screen Time Parental Controls

Alphabet

Tesla

Here is a comparison of the trailing 12-month Price-to-Sales ratios of the S&P 7.

Are Big Tech Stocks Too Expensive? 2 Of Them Are Still Cheap!

Thanks to its superior products and services, Apple has a loyal customer base. Apple's financial position is pristine.

Got $5,000? 1 Tech Stock to Buy and Hold for the Long Term

Apple, Inc AAPL was rising about 1.6% on Friday, continuing to trek mostly north within a rising channel pattern, which Benzinga called out on July 19.

Is Apple Headed For A Blue-Sky Run? The iStock Trades In These Bullish Patterns Following Fed Call On Rates - Apple (NASDAQ:AAPL)

Apple's AI works in the background. And the company doesn't yell about it the way some of the other companies do.

Google, Microsoft, and Meta can't stop talking about A.I. — here's why Apple rarely mentions it

Analog Devices

Cirrus Logic

Intel

Marvell Technology

QUALCOMM

Qorvo

Skyworks Solutions

AT&T

T-Mobile US

Verizon

The best 5G stocks to invest in will change as smartphone apps, fixed broadband, enterprise services and the metaverse develop over time.

5G Stocks To Watch As Cloud, Enterprise Services Emerge

Restaurant Brands

The defense sector is expected to deliver steady growth throughout the decade, with increasing global defense spending and geopolitical tensions driving demand. This presents an opportunity for investors in undervalued defense stocks.

Set-and-Forget Picks: The 3 Best Defensive Stocks for the Next Decade

Apple for years has made user privacy a focus for its App Store with rules around data collection, plus requirements around app labeling, anti-tracking measures, and the more private “Sign in with Apple” option.

Apple's App Store tightens up on user privacy with new rules for app developers

Apple stock has been a top performer this year. But you likely wouldn't guess that from looking at the tech behemoth's fundamentals.

Apple Stock Defies Weak Sales, Anemic Earnings To Surge 49% In 2023

DexCom

Paycom Software

Arch Capital

Best Buy

Broadridge Financial

Salesforce

Cintas Corp

Etsy

Keysight

Lowe's

Monolithic Power Systems

Motorola Solutions

Norwegian Cruise Line

Nasdaq

Subscribers to  Chart of the Week  received this commentary on Sunday, July 23.

News for Apple Stock (AAPL)