Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

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Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

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Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

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Earnings data Q4 2023

Earnings data Q1 2024

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Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Amazon

MercadoLibre

Smart investors continue biting into Apple despite its rising valuation. Amazon continues to drive considerable revenue increases through cloud computing and other businesses.

3 No-Brainer Stocks That Genius Investors Are Scooping Up Now

Due to their low dividend yield and slow dividend growth, I believe Apple is not a great investment for dividend investors. With the threat of a recession Apple could see a drop in price as sales on many of products could continue to decline in Q4. Apple's price has risen over $50 over the last year causing it to become very overvalued in my opinion.

Apple: Not My Type Of Dividend Stock

Bank of America

Occidental Petroleum

Warren Buffett is undoubtedly one of the greatest investors of all time. The Berkshire Hathaway (NYSE: BRK-B ) CEO has one of the best long-term investing track records and seen as a guru among many in the investing community.

Trust the Oracle: 3 Warren Buffett Stocks to Buy for Long-Term Gains

NVIDIA

The iPhone's eye-popping sales growth is in the past. The digital business that the iPhone drives is Apple's (very compelling) future.

These 2 Nasdaq Stocks Could Carry Your Portfolio for Years

Warren Buffett's Berkshire Hathaway had nearly $178 billion invested in Apple stock at the end of the June quarter. Apple has modest growth opportunities in hardware but more considerable growth opportunities in services.

50% of Warren Buffett's $353 Billion Portfolio Is Invested in Just 1 Growth Stock

Best Buy

Dollar Tree

Five Below

Microsoft

Walmart

At first glance, the very concept of retail stocks to buy might seem the equivalent of burning your cash in the dumpster. With the Federal Reserve still concerned about the impact of stubbornly high inflation, the underlying narrative doesn't seem supportive of consumer sentiment.

7 Retail Stocks Ready to Get a Back-to-School Boost

Coca-Cola

Restaurant Brands

Defensive industries are typically looked at by investors in times of uncertainty. Indeed, we have interest rates near 40 year highs, inflation is still high, and the inverted yield curve and other factors point to a likely recession on the horizon.

The 3 Best Defensive Stocks to Buy Now: August 2023

Tesla

Four Big Tech companies - Apple, Microsoft, Tesla, and Meta - lost a combined $625 billion in market value this month.  That may be largely due to seasonal trends as August tends to be a weak month for equities, historically.

Apple, Microsoft, Tesla, and Meta see a combined $625 billion wipeout in market value amid August's stock slump

Alphabet

The biggest AI stocks now are likely to get even bigger in the coming years. However, there is potential for disruption along the way.

Prediction: These Will Be the 3 Biggest Artificial Intelligence (AI) Stocks in 2030

One of the first personal computers built by Apple and signed by company co-founder Steve Wozniak has sold at auction for more than $223,000.

Early Apple computer that helped launch $3T company sells at auction for $223,000

Apple, Inc AAPL broke briefly under Thursday's low-of-day on Friday, after Federal Reserve chair Jerome Powell spoke at the Jackson Hole Symposium and indicated the central bank hasn't taken more interest rates off the table.

Apple Stock Shows Indecision With More Rate Hikes Left On The Table: The Bull, Bear Case - Apple (NASDAQ:AAPL)

Strategists at BofA Global Research see second-half "trouble" for technology stocks even as the sector took in its largest inflow in 10 weeks, the firm said in a note on Friday.

BofA sees "trouble" ahead for tech stocks despite big inflows

Xtrackers Harvest CSI 300 China A-Shares ETF

iShares MSCI China A ETF

Foreign direct investment (FDI) in China has plummeted to some of the lowest levels seen in the 21st century. China's currency, the yuan, has been depreciating, and confidence in the Chinese economy is declining.

China's Spiraling Economy Could Turn Into The Market's Latest Black Swan

Apple Inc. supplanted Microsoft Corp. last quarter as the most “under-owned” large technology stock among big institutional investors, according to Morgan Stanley, and history suggests that could be a positive indicator for the consumer-electronics giant's stock.

Apple is most ‘under-owned' big tech stock among large investors. That could be a good thing.

AT&T

Wayfair

AT&T's debt and potential liabilities make it a subpar stock. Apple's a wonderful business, but the stock isn't ripe for investors today.

Stock Market Sell-Off: 3 Tech Stocks Investors Should Avoid Right Now

American Express

Honeywell

After a booming start to the year, the market hit turbulence in August. Rising rates and economic concerns about China have rocked the markets leading to oversold blue-chip stocks.

3 Very Oversold Blue-Chip Stocks to Buy Right Now

A sell-off sent the Nasdaq Composite index plunging more than 30% last year. Despite market challenges, Apple is continuing to outperform the competition.

Nasdaq Bear Market: 2 Stocks I'd Buy With No Hesitation

We admit to making a mistake in rating Apple as "hold" and now believe it should be rated as a "strong buy." Apple has the potential for growth in its monetizable installed base, particularly in markets like China and India. We discuss the impact of interest rates and recession risks on Apple's valuation and consider whether Apple is still a better investment than Treasury bonds.

Learning From Buffett: We Were Wrong About Apple

Chevron

The Oracle of Omaha has been dazzling Wall Street with his investing prowess for nearly six decades. Dividend stocks have played a key role in Warren Buffett's long-term outperformance.

Warren Buffett Will Collect $4.31 Billion in Annual-Dividend Income From These 5 Stocks

Apple's services segment is growing faster than the rest of the business overall.

Here's Why Apple's Services Segment Is Crucially Important

Goldman Sachs

NIKE

The market tends to overreact to corporate financial results, leading many analysts on Wall Street to dub quarterly earnings reports the “silly season.” Many stocks rise or fall by 20% or more immediately after their quarterly prints are made public.

3 Very Oversold Dow Stocks to Buy Right Now

Autodesk

Immersion

QUALCOMM

The growth potential in the augmented reality market has become increasingly apparent. As evidence of this, major corporations have rebranded, announced AR/VR headsets, and made efforts to snap up digital acreage.

The Next Frontier of Tech Investment: 7 Augmented Reality (AR) Stocks for Your Watch List

Apple on Thursday confirmed it is endorsing passage of a California law requiring major gadget makers to enable people to fix their devices without taking them back to companies.

Apple unexpectedly supports Right to Repair Act

After fighting against right to repair legislation for years, Apple's support of the California bill could have a big impact. Six years ago, it was hard to find a company more opposed to the idea of letting consumers repair their own iPhones than Apple.

Apple is now supporting ‘right to repair' laws—here's what that could mean for its devices

The company signaled its support for a new bill in California, a positive sign for the right-to-repair movement after years of work.

News for Apple Stock (AAPL)