Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is witnessing a higher contribution from its services segment to both revenues and margins - the segment is approaching a $100 billion annual run rate. Although Apple is tight-lipped about the progress of its AI projects, the so-called Apple GPT chatbot is rumored to be more powerful than Open AI's GPT 3.5 model. Apple noted back in 2020 that Siri had more than 25 billion requests made per month, a figure that could easily be increased with a ChatGPT-like chatbot.

AI Could Be Apple's Next Chapter

Investors are flocking to bonds issued by (almost all) of the Magnificent Seven companies, drawn in by some of the juiciest yields seen on such high-quality names.

Apple bonds are yielding more than 5%. The stock has a 0.5% dividend yield.

Apple Inc (NASDAQ:AAPL) introduced a new $79 Apple Pencil that comes with a USB-C charging port on Tuesday.  The new Apple Pencil, the company's cheapest to date, works with all USB-C iPads and attaches magnetically.

Apple launches $79 Apple Pencil with USB-C charging

Wedbush analysts believe the tech universe is resilient and is poised for a strong earnings season ahead that will prove the doubters wrong.    "Our view is that 3Q earnings over the coming weeks will be an eye opener for the Street as the transformational AI growth and stabilizing IT spending environment will create a massive tech rally heading into year-end in which we expect tech stocks to be up another 12%-15% in 4Q," the analysts wrote.

Tech stocks set to ‘rip higher' on 3Q earnings: analysts

Amazon

Berkshire Hathaway is No. 9 on the list of the world's most valuable companies.

2 Unstoppable Warren Buffett Stocks That Can Turn Sitting Cash into Growing Wealth

Apple is launching a new Apple Pencil with a USB-C charging port, the company announced Tuesday.

Apple launches cheaper $79 Apple Pencil with hidden USB-C charging port

China is Apple's largest market. Rivals there include Samsung, along with several local smartphone manufacturers.

Apple Battered in China

Global sales of smartphones fell 8% in the third quarter from a year earlier amid a "slower-than-expected recovery in consumer demand," with both Apple (AAPL) and Samsung losing market share to competing brands during the period, according to Counterpoint Research.

Apple and Samsung Lost Market Share as Global Smartphone Sales Fell in Q3

Apple is facing a series of challenges in China, including tepid demand for the new iPhone 15 range and rising competition from a resurgent Huawei.

Apple CEO Tim Cook makes surprise visit to China as iPhone 15 gets off to a challenging start

Alphabet

AI gave tech giants a $2.4 trillion boost to their market caps in 2023

Apple chief Tim Cook made a surprise visit to China this week, greeting gamers in the southwestern city of Chengdu as his company faces slumping phone sales in its biggest market.

Apple CEO Tim Cook makes surprise visit to China

As the House prepares to vote on Rep. Jim Jordan for speaker, experts see a potential upside for big tech if the Ohio Republican wins.

Google, Amazon, Apple could see antitrust bills put on hold if Jim Jordan is House speaker

Demand for Apple's new iPhone 15 lineup is weaker in China than for last year's models, according to analysts.

iPhone sales in China shrink as US political tensions grow

Sales of smartphones continued to shrink globally in the recently-ended quarter as consumers watched spending, market tracker Counterpoint reported on Monday.

Smartphone sales sag globally: market tracker

Chinese consumers are reportedly less enthusiastic about the iPhone 15 than the iPhone 14. Separate analyses, shared in a report Monday (Oct. 16) by Bloomberg News, show that sales of Apple's most popular product trail those of its predecessor, a sign of both lukewarm consumption and competition from companies like Huawei.

iPhone 15 Sales Trail Predecessor in China

Microsoft

The AI market is projected to expand at a compound annual growth rate of 37% through 2030. Apple is using the technology to enhance features across its product lineup.

Better Artificial Intelligence (AI) Stock: Apple vs. Microsoft

Apple Inc (NASDAQ: AAPL) is in focus this morning following a report that Huawei has started to outsell its iPhone in China.

Huawei has reportedly dethroned the Apple iPhone in China

Huawei overtook Apple's iPhone in the leading spot for smartphone market share in China.

Apple's iPhone loses top spot in China to Huawei: Analysts

SANTIAGO, Chile--(BUSINESS WIRE)--Apple® today announced the expansion of the Apple Store® online in Chile. Customers throughout the country can shop Apple's full lineup of products and services, and receive best-in-class support, delivered by online team members eager to share their knowledge and expertise. Today, customers in Chile can visit apple.com/cl or download the Apple Store app and shop directly with Apple. Starting October 20, customers will be able to pre-order the all-new iPhone® 1.

Apple Store online launches in Chile to bring customers exciting new shopping options

NVIDIA

Amid an increasingly uncertain macro environment with heightened geopolitical tensions and a sell-off in the broad indices like the S&P 500, it may be reassuring that there are still some safe havens we can fall back on for solid returns. In this case, it's the emergence of Warren Buffett stocks that may give growth and stability to our portfolios.

Buffett's Successors: 3 Stocks the Next Generation of Billionaires Are Buying

Mastercard

Microsoft can help you claim your share of the AI revolution. Apple's profitability is unparalleled -- and it's set to get even better.

A Bull Market Is Coming: 3 Low-Risk Stocks That Could Help You Safely Profit From the Next Stock Market Rally

Enbridge

MercadoLibre

MercadoLibre has figured out how to get paid even when people buy products away from its own home platform. Apple makes money both from the hardware it sells and on transaction fees from vendors selling products through its marketplace.

3 Stocks I Want to Own for the Rest of My Life

Adobe

Matterport

QUALCOMM

Unity Software

Virtual reality stocks flamed out beginning in late 2021, some very dramatically. 2022 was exceptionally tough on all things tech.

Top 7 Stocks to Consider as Virtual and Augmented Reality Take Center Stage Again

AbbVie

Arbor Realty Trust

Abbott Labs

Archer-Daniels-Midland Company

Aflac

Ameriprise Financial

American Express

Bank of America

Becton, Dickinson and Co.

Blackrock Inc

Bristol-Myers

Citigroup

Cardinal Health

Caterpillar

Cisco Systems

CVS Health

Chevron

Disney

Digital Realty Trust

Duke Energy

Emerson Electric

Enterprise Products Partners

Eaton

In 2015, I started publishing updates regarding my dividend growth portfolio, and I keep doing so every quarter. This is part of being transparent with my readers, so they can see what I hold and its correlation with my writing.

My Dividend Growth Portfolio - Q3 2023 Summary

Costco

After nearly two years of economic challenges, it's wise to strengthen your portfolio with long-term growth stocks. Apple has continued to outperform the competition despite declines in the consumer tech market.

News for Apple Stock (AAPL)