Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Revenue from iPhone sales reached a new record due to high demand in China and emerging markets, the company announced on Thursday. However, the high Q3 revenue was not enough to reverse the down trend in Apple's overall performance, which slid again.

Record third quarter iPhone revenue but Apple's overall Q3 sales down

Tim Cook tried to take a cheery note on demand for the iPhone in China during Apple's earnings call. Apple faces increased competition from Huawei, which released a new phone in China in September.

Tim Cook says he's still 'optimistic' about China longterm as questions swirl about iPhone 15 demand as competition heats up

Apple reported better than expected iPhone sales but Mac and iPad sales missed and the company's weaker-than-expected holiday forecast caused its shares to slide.

Apple shares slide as holiday forecast misses expectations

Amazon

Alphabet

Microsoft

NVIDIA

Tesla

Lance Roberts is chief editor of the Real Investment Report, a weekly subscriber based-newsletter that is distributed globally. He also writes a daily blog at Real Investment Advice.

This market pro likes the ‘Magnificent Seven' but thinks stocks are on thin ice

Apple faces an uneven economic recovery in China, a key market for Apple.

Apple Q4 sales fall as big drop in Mac, iPad revenue offsets rise in iPhone sales

Apple's (AAPL) revenue fell slightly compared with the year-ago quarter for the fourth consecutive quarter.

Apple Services Revenue Climbs in Q4, Despite Companywide Revenue Decline

The world's most valuable company saw another revenue dip with sales down about 1% at $89.5 billion (a hair above Wall Street expectations) for its fiscal fourth quarter. EPS at $1.46 was up 13% percent year-on-year for the three months ended in September, also a beat.

Apple Revenue Eased Again Last Quarter As Rising Services & IPhone Sales Couldn't Offset Dips Elsewhere; Investors Await Commentary Around IPhone 15, China

Company posts fourth consecutive revenue loss but its shares have been up about 32.5% so far this year

Apple's overall earnings slump despite record iPhone revenue

Interest in new iPhones and services such as music and cloud storage powered the quarter, but other businesses, such as Mac sales, slowed significantly.

Apple's Sales Drop Slightly While Profit Is Up 11 Percent

Apple Inc (NASDAQ:AAPL) after Thursday's closing bell reported fourth quarter sales and profits that exceeded Wall Street analysts' expectations as increased iPhone sales offset a decline in Mac and iPad revenues.  For the quarter ended September 30, 2023, Apple reported revenue of $89.5 billion, ahead of estimates of $89.03 billion but below sales of $90.15 billion achieved in the same period in 2022.

Apple 4Q earnings top estimates as iPhone sales tick up

The U.S.' most profitable company brought in $97 billion of net income during its 2023 fiscal year, a roughly 3% decline from last year.

Apple Beats Estimates For Quarterly Profit, Sales Even As Annual Profits Slide

Apple now has $162.1 billion in cash on hand, which is less than the $166.5 billion it had last quarter. The company regularly maintains one of the largest cash piles in the U.S. Analysts expected Apple to post its fourth consecutive quarter of revenue decline Thursday, as Wall Street expected $89.28 billion in sales.

Apple now has $162 billion in cash on hand, slightly less than last quarter

Apple reported fourth-fiscal quarter earnings on Thursday that beat analyst expectations for sales and earnings per share, but revealed that overall sales fell for the fourth quarter in a row.

Apple beats estimates thanks to iPhone and services, but records fourth consecutive quarterly sales decline

Apple Inc AAPL is set to print fourth-quarter financial results after the market closes Thursday. The stock was trading almost 2% higher heading into the event.

Trading Strategies For Apple Stock Heading Into Q4 Earnings - Apple (NASDAQ:AAPL)

Apple Inc. will look to snap its streak of revenue declines when it reports fiscal fourth-quarter results Thursday afternoon.

Apple earnings: What to expect from the iPhone maker

To gain an edge, this is what you need to know today.

Apple Earnings And Jobs Report Ahead, Market Mechanics Taking Over - Apple (NASDAQ:AAPL)

Costco

Apple continues to generate cash even as revenue growth declines. Amazon has engineered an impressive turnaround over the past year.

3 Stocks to Hold for the Next 20 Years

We have no idea which companies will dominate the stock market a decade from now — the “Magnificent Seven” of 2033, in other words.

Today's ‘Magnificent Seven' stocks are destined to ride off into the sunset

Apple Inc. is scheduled to report earnings after Thursday's close. Here is a closer look at the numbers and what Wall Street expects.

What To Expect From Apple's Earnings Today

Apple could benefit from a jam-packed product pipeline and a healthy global supply chain during fiscal Q1. A new MacBook Pro could be the determining factor in the tech company returning to growth during the important period.

Apple's Loaded Product Lineup Headed Into the Holidays Is Good News for Investors

Apple, the world's most valuable company, has been the subject of negative chatter in recent weeks heading into quarterly results due Thursday.

Apple hit by negative ‘groupthink mentality'

Apple stock is off 13% since it reported June quarter results.

Apple Will Show How Well Its New iPhone Is Selling

Apple has reached a significant milestone in the Indian smartphone market by recording its highest-ever quarterly shipments in the third quarter. Surpassing 2.5 million units, Apple's achievement comes at a time when the Indian smartphone market is showing signs of recovery after a period of decline, global research firm Counterpoint said in a Wednesday (Nov. 1) press release.

Apple Hits Record Quarterly Smartphone Shipments in India

Apple Inc.'s AAPL September-quarter results, due out Thursday afternoon, should offer an early glimpse of the iPhone 15's performance, as the period included just over a week's worth of sales of the consumer-electronics giant's new lineup. Management's commentary on the earnings call will tell even more of the story.

Apple earnings are on deck, and Wall Street isn't feeling so cheery

Apple Inc. has been dealt a blow in a class action lawsuit in London, as the Competition Appeal Tribunal ruled Wednesday (Nov. 1) that the case can proceed. The lawsuit accuses Apple of misleading customers about a power management tool in iPhones, Bloomberg reported Wednesday.

News for Apple Stock (AAPL)