Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

The European Union is about to hit Apple Inc. AAPL, +0.42% with a ban on App Store rules that govern music-streaming rivals like Spotify Technology SPOT, -0.75% and a potential hefty fine in the regulatory body's latest bid to thwart the power and reach of Big Tech. A Bloomberg report Wednesday said the EU's imminent antitrust order would prohibit Apple's practice of blocking music services from pushing their users away from the App Store to alternative subscription options.

Apple braces for EU antitrust order over App Store: report

Apple said it will no longer give over records of users' push notifications to law enforcement unless the company receives a valid judge's order.

Apple will no longer give police users' push notification data without a warrant

On December 10, Apple Inc. (NASDAQ: AAPL) celebrated its 43rd anniversary as a publicly traded stock.

Apple Stock Price Prediction in 2030: Bull, Base & Bear Forecasts

Alphabet

Tech stocks have captivated Wall Street this year thanks to excitement over AI and other high-growth industries. Alphabet has significant potential in AI and is currently trading at a bargain price compared to other tech stocks.

2 Hypergrowth Tech Stocks to Buy in 2023 and Beyond

Amazon

Microsoft

NVIDIA

Tesla

Investors who missed the year's unexpected rally may be wondering if there still is room in 2024 to dip their toes into “Magnificent Seven” stocks, given a backdrop where the Federal Reserve is expected to pivot to rate cuts and inflationary pressures ease further.

‘Magnificent Seven' up for another bull run? What to expect from technology stocks in 2024.

Apple stock climbed this year, recovering from its 2022 decline amid a general market rally. The company also offered investors good earnings news, as services and the iPhone brought in record revenue.

This Warren Buffett Favorite Soared Nearly 50% This Year. Is It Too Late to Buy?

Apple (NASDAQ: AAPL ) stock is having a good year despite analyst reservations. Shares are up 47% in 2023 and are within just a few percentage points of the all-time high it hit in July.

Will Apple Be a $4 Trillion Stock in 2024?

As attacks become increasingly sophisticated it could be another good year for Palo Alto, Zscaler, CrowdStrike and others, according to Wedbush analysts.

Apple's Security Fix Won't Move Cybersecurity Stocks. Here's What Will.

Bank of America

Coca-Cola

Occidental Petroleum

The Oracle of Omaha has doubled the annualized total return of the benchmark S&P 500 since becoming CEO of Berkshire Hathaway in the mid-1960s. Dividend stocks have been an unsung hero for Berkshire's nearly $366 billion investment portfolio.

Warren Buffett Is Raking In Nearly $3.5 Billion in Annual Dividend Income From Just 4 Stocks

Apple is addressing a security vulnerability that has allowed iPhone thieves to take over customers' accounts, access saved passwords and steal money.

Apple makes security changes to protect users from iPhone thefts

Apple Inc (NASDAQ:AAPL) now requires law enforcement to obtain an order from a judge to access users' push notification data, according to reports.  Apple didn't announce the policy change but it is currently listed among the company's publicly available law enforcement guidelines.

Apple now requires a judge's order to hand over push notification data to law enforcement

The company plans to add Stolen Device Protection in a future iOS update following a yearlong WSJ investigation.

Apple Makes Security Changes to Protect Users From iPhone Thefts

Google's court loss this week to Epic Games could also be bad news for Apple. That's according to a report Tuesday (Dec. 12) from Bloomberg News, which notes that the app store “duopoly” held by both companies generates nearly $200 billion a year and determines how billions of consumers use their mobile devices.

Report: Google's Court Loss to Epic Games Also Threatens Apple

Apple Inc. AAPL, +0.31% on Tuesday began rolling out a security patch to protect iPhone owners from cyberthieves. The new iOS setting, called Stolen Device Protection, blocks intruders from taking over customers' accounts, accessing saved passwords, and stealing money.

Apple shores up iPhone security

Epic Games and its CEO Tim Sweeney have been fighting against mobile app stores and their fees since at least 2020. On Monday, they got a win against Google.

Epic CEO Tim Sweeney on why the company did better against Google than Apple in court

Caterpillar

Salesforce

Cisco Systems

McDonald's

Visa

There are many reasons for optimism as the U.S. economy continues improving. America's GDP growth continued to move in the right direction and soared by 5.2% in the third quarter.

The 7 Best Dow Stocks to Buy as America's GDP Growth Soars

When it comes to Fortnite, the winner takes it all.

Gaming boss who took Epic fight to Apple and Google

Its an antitrust decision that casts doubt on the app-store model of companies like Google-parent Alphabet and Apple and their Big Tech peers who are seeking to displace them.

Google Lost Against Epic Games, Apple Won. Why That's Bad for Big Tech.

Apple has offered to let rivals access its tap-and-go mobile payments systems used for mobile wallets in order to settle EU antitrust charges, three people familiar with the matter said.

Exclusive: Apple offers to settle EU antitrust charges on Apple Pay, sources say

The journal app is one example of how Apple continues to invest in new iPhone features on a yearly basis.

Apple releases new Journal app as part of its latest iPhone update. Here's what it's like

Snowflake

Dow Jones tech titan Apple, along with AI giants Nvidia and Snowflake, are in or near buy zones in today's stock market action.

Dow Jones Tech Titan Apple, AI Giants Nvidia, Snowflake Near Buy Points In Today's Stock Market

Disruptive companies top the list of the world's most valuable companies. Alphabet had its brief membership in the $2 trillion club revoked by the downturn, but improving economic conditions will fuel its next leg higher.

A Bull Market is Coming: 2 Magnificent Artificial Intelligence (AI) Growth Stocks That Could Join Apple and Microsoft in the $2 Trillion Club in 2024

Apple is working on cleaning up its slate of iPads to make the product options less confusing for customers, according to a Bloomberg report.

Apple reportedly plans big overhaul to iPad family to make it less confusing

For many years, Apple (NASDAQ: AAPL) has been one of the stars both in the stock market and in the technology sector. Known as a major innovator that has relatively consistently increased its yearly sales, its shares have been on a relentless rise for the most part.

ChatGPT predicts Apple stock price for January 1, 2024

Although Warren Buffett has never been a huge fan of trends in technology, as evident in his stance toward the cryptocurrency industry, as much as half of his investment portfolio comprises the three stocks that are following one of the biggest technology hypes in recent history – artificial intelligence (AI).

News for Apple Stock (AAPL)