Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Amazon

MercadoLibre

Netflix

NVIDIA

Shopify

An approaching new year and new bull market make it a great time to take "stock" of your portfolio. Each portfolio is chock-full of valuable lessons, and mine is no different.

My 6 Largest Portfolio Holdings Heading Into 2024 -- and the Important Investing Lesson I Learned From Each One

Apple is reportedly scrambling to update its smartwatches ahead of a U.S. ban. The tech giant's engineers are working to change the devices' algorithms that measure users' blood oxygen levels, Bloomberg reported Tuesday (Dec. 19).

Apple Hurries to Update Watches Before Ban Begins

The halting of Apple Watch sales adds another growth challenge as the tech company also misses out on the artificial-intelligence rally.

Apple Needs to Sell its Vision

Apple is heading into 2024 as the world's most valuable company again. The company's share price is high, but hardware sales and China are areas of weakness.

Apple is worth $3 trillion. It also has a few obvious problems.

Apple stock is struggling to break through the $200 barrier as it contends with potential bad news around sales of both its Watch and iPhones.

Apple Stock Is Being Hit by Watch, China Concerns. Ignore the Noise.

Apple Inc. NASDAQ: AAPL is one of the most hotly debated stocks for investors to consider. Nearly everybody believes that Apple is one of the most well-run companies among technology stocks.

Apple may be a 4T company by next year, but is it a buy now?

Byron Wien, a respected market strategist at Morgan Stanley and then Blackstone, died this year at the age of 90. His “10 surprises” column was awaited annually, not so much for their prescience but for being provocative, stirring outside the box thinking.

Hedge fund manager takes up the ‘ten surprise' mantle. His call: Apple stock will slump, S&P will sputter and oil will surge

Apple Inc., just days away from a U.S. ban of its smartwatches, is plotting a rescue mission for the $17 billion business that includes software fixes and other potential workarounds.

Apple plans rescue for $17 billion watch business in face of ban

Snowflake

Warren Buffett has led Berkshire Hathaway to market-beating returns since 1965. He uses a simple investment strategy, and artificial intelligence (AI) stocks wouldn't fit his usual criteria.

49.1% of Warren Buffett's $373 Billion Portfolio Is Invested in 3 Artificial Intelligence (AI) Stocks

Alphabet

Google-parent Alphabet has agreed to a $700 million settlement to resolve one of the antitrust claims around its app store. It's a small hit for the technology giant but the bigger battle remains over the billions Alphabet and Apple earn from their dominance of the app economy.

Google Reaches Play Store Settlement. There's Something Bigger at Stake for Alphabet and Apple.

The sudden interruption in most Apple Watch sales during the all-important holiday shopping season could potentially fuel another revenue decline for the tech giant's December quarter.

Apple Watch interruption could fuel a revenue decline in the important December quarter

Apple announced Monday that it will pause sales of its Apple Watch Series 9 and Ultra 2 smartwatches amid a patent infringement dispute with medical technology firm Masimo.

Apple halting sales of Series 9, Ultra 2 smartwatch over patent dispute

A group of bipartisan lawmakers has called for a probe into whether Apple violated antitrust laws by shutting down third-party applications that enabled Android devices to use the Apple's iMessage service.  This move by Apple has sparked a debate about competition, consumer choice and the future of interoperable messaging services, Bloomberg reported Monday (Dec. 18).

Lawmakers Question Apple's Limits on Android Access to iMessage

PALO ALTO, Calif. & EDINBURGH, Scotland--(BUSINESS WIRE)-- #AppleWatch--Approov, the leader in mobile security, today revealed new data indicating that watches, wearables and new devices are now the weakest link in the mobile app threat landscape. Key findings include: Watches and other wearables now communicate directly with backend APIs and services. An Apple Watch “zero-day” vulnerability was uncovered in September 2023. Unless protected, watches and wearables will become a rich attack vector for hackers.

Approov Identifies and Addresses Apple Watch Security Issues

As app developers look to drive subscription loyalty in the face of increasing competition, Apple is making it possible for players in the space to offer bundled subscription pricing. The tech giant announced Friday (Dec. 15) in a post on its site for developers that it is testing the feature.

Apple Adds Subscription Bundle Pricing for Developers as Competition Heats Up

Apple on Monday said it will stop selling some of its smartwatch models in the United States while it fights a patent battle over technology for detecting blood oxygen levels.

Apple pauses US sale of latest Watch models over patent clash

A bipartisan group of four US senators and representatives asked the Department of Justice whether Apple violated antitrust laws for shutting down an application that enabled Android devices to text iPhone users via iMessage.

Lawmakers ask DOJ for antitrust probe of Apple for shutting down iMessage on Android

The move, which comes after a ruling by the International Trade Commission, could create a run on watch sales in the week before Christmas.

Apple to Pause Selling New Versions of Its Watch After Losing Patent Dispute

Apple Inc. will hit a major milestone by the end of next year, boosted by the tech giant's performance in China, according to Wedbush analyst Dan Ives.

Apple will reach a milestone by the end of next year, analyst says

Apple announced it would stop selling two models of the Apple Watch later this week. This follows a patent dispute judgment by the ITC over the watch's blood oxygen monitor.

Apple will stop selling the newest versions of the Apple Watch in the US this week unless President Biden intervenes

You have until Dec. 24 to get a Series 9 or Ultra 2, but the Apple Watch SE is unaffected.

Apple Watch Series 9 and Ultra 2 Sales Are Pausing in the US: What to Know

Sales of Series 9 and Ultra 2 watches affected amid dispute with Masimo over technology behind blood oxygen feature

Apple pauses US sales of two watch models over patent dispute

Apple is set to halt sales of two models of its smartwatch in the coming days as the company prepares to comply with a U.S. import ban related to a patent dispute.

Apple to Halt Sales of 2 Smartwatches Amid Patent Dispute

Apple Inc (NASDAQ:AAPL) will cease selling the Apple Watch Series 9 and Ultra 2 models in the US from December 21st, complying with a US International Trade Commission (ITC) import ban following a patent dispute with medical device maker Masimo over its SpO2 sensor. The ban, affecting only the flagship Series 9 and Ultra 2 models, won't impact the Apple Watch SE or previous models without the blood oxygen sensor.

Apple halts US sales of Series 9 and Ultra 2 Apple watches amid ITC ban

The decision stems from an intellectual property disagreement between Apple and Masimo over the Blood Oxygen feature.

News for Apple Stock (AAPL)