Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Microsoft

The EU Commission on Tuesday said several service platforms provided by Apple and Microsoft should not be designated as 'gatekeepers', which would make them subject to onerous obligations under EU rules.

EU says several Apple, Microsoft platforms don't qualify as gatekeepers

Amazon

Alphabet

The Big tech mega-rally that doesn't appear to want to slow down any time soon is causing a major headache for short traders on the equity futures market. Investors use equity futures to lock in prices for buying or selling equity indices or stocks to hedge against potential price movements that would be unfavourable to their investment positions.

$30bn at stake as Big Tech Shorts left with their shorts down

NVIDIA

The group of companies known as the Magnificent Seven set the market on fire in 2023, rising 111% on average. All of them handily outperformed the bull market returns of the index.

The Only 3 Magnificent 7 Stocks Still Worth Buying in 2024

Tesla

Artificial intelligence and the impact on capital expenditures going forward.

Can The 'Magnificent Seven' Tech Giants Continue To Outperform Following Impressive Quarterly Results

Samsara

UiPath

Dow Jones tech titan Apple, along with AI stocks Samsara and UiPath, are in or near buy zones in today's stock market.

Dow Jones Tech Titan Apple, AI Stocks Samsara, UiPath In Or Near Buy Zones

The Vision Pro may be a few generations away from reaching its full potential, some developers say. Apple's new headset has been praised for its potential despite criticism of its more rudimentary features.

It sounds like the Vision Pro 4 will be worth waiting for

This post originally appeared in the Insider Today newsletter. You can sign up for  Insider's daily newsletter here.

Magnificent 7 stocks aren't setting the market up for another tech bubble

C3.ai

Blackstone Group

Snowflake

FN Media Group Presents USA News Group News Commentary VANCOUVER, BC , Feb. 12, 2024 /PRNewswire/ --  USA News Group  - The world is undergoing a massive AI revolution, that according to analysts at McKinsey Global Institute could add the equivalent of up to $4.4 trillion annually in value in the near future. With such immense potential on the line, an AI arms race is underway, several firms are establishing their positions by developing and acquiring new tech, including Avant Technologies Inc. (OTCQB:AVAI), C3.ai, Inc. (NYSE:AI), Snowflake Inc. (NYSE:SNOW), Apple Inc. (NASDAQ:AAPL), and even asset management firm Blackstone Inc. (NYSE:BX).

Global AI Arms Race Accelerates with Cutting-Edge Tech and Strategic Investments

Advanced Micro Devices

Netflix

Block

T-Mobile US

In the dynamic stock market realm, tech stocks to buy have consistently been the beacon leading the charge for all-time highs, underpinning the sector's long-term growth potential. Despite the unsettling layoffs, this period harbors a silver lining for discerning investors.

7 Tech Stocks to Buy on the Dip: February 2024

Apple has been an American success story several times over with the Mac, iPod, iPhone and other inventions. But is Apple stock a buy now?

Is Apple Stock A Buy After December-Quarter Earnings And Vision Pro Launch?

Apple's (NASDAQ: AAPL) run as America's greatest stock and most valuable company by market cap is over.

Why Apple Is No Longer A Great Stock

Costco

Home Depot

Apple's powerful brand has been the key factor supporting its financial success. Costco's unparalleled scale helps to keep prices low for shoppers.

3 Stocks That Turned $1,000 Into 1 Million (or More)

Apple's stock has climbed 48,000% in the last 20 years. Apple is a completely different business these days, and it could change again in the future.

Could Apple Help You Become a Millionaire?

Apple continues demonstrating massive resilience with revenue demonstrating growth and EPS expanding despite navigating challenging environment. Apple's services revenue stream, driven by a large customer base and brand loyalty, is expected to be a primary growth catalyst over the long term. My target price is $218.

Apple: Poised To Continue Disrupting Our Lifestyles

Apple plans to settle a lawsuit that accused tech startup Rivos of stealing its trade secrets related to computer-chip technology, according to a joint court filing on Friday in California federal court.

Apple to settle trade secrets lawsuit against chip startup Rivos

Oregon may soon become the latest state to pass right-to-repair legislation. Last month, Google lent its support in an open letter, calling Senate Bill 1596 “a compelling model for other states to follow.

Apple defends parts pairing as Oregon mulls right-to-repair bill

This article explores the Apple Inc. product/service ecosystem and its Flywheel Effect. I review this Flywheel Effect in detail, with the total install base remaining the most critical metric for Apple's long-term growth. The company's focus on iterative innovation and ongoing product launches, such as the recent Vision Pro headset, strengthens its ecosystem and drives growth.

Apple: Vision Pro Is Bullish Long Term

Over the years, AR & VR has failed to take hold in business at scale. Apple hopes to change that with the Apple Vision Pro.

Apple eyes business as a prime market for the Apple Vision Pro

SPDR S&P 500 ETF Trust

Since the beginning of last year, several companies have shone as beacons of innovation and growth. These giants, now well-known as the "Magnificent Seven," have captivated investors with their impressive track records, unbelievable stock performance, and visionary strategies.

Will the dominance of the Magnificent 7 persist in 2024?

Apple is growing much slower than its big tech peers. Its services division has been the lone bright spot in the company.

In the Age of Artificial Intelligence (AI), Is Apple Finished?

DaVita

The Oracle of Omaha is known for focusing on value-driven businesses that can provide steady returns. DaVita may not be a household name, but it serves an essential need for thousands of patients globally.

2 Best Warren Buffett Stocks to Buy for the Long Haul

Despite some ongoing concerns, according to my Apple (NASDAQ: AAPL ) stock forecast there are still plenty of reasons to buy. Questions continue to surround Apple, some of which were not answered by the company's recent fourth-quarter financial results.

AAPL Stock Forecast: Surprise! Why Apple Is In Better Shape Than People Realize.

Apple is one of the best-performing stocks of all time, but some Wall Street analysts are souring on it. The stock received three downgrades from analysts so far this year, and just one upgrade.

Wall Street Is Downgrading Apple Stock. Should You Continue to Buy?

American Express

Bank of America

The Oracle of Omaha has led his company's Class A shares to a greater than 4,760,000% aggregate return since the mid-1960s. The undeniable key to Berkshire Hathaway's ongoing outperformance is its portfolio concentration.

64% of Warren Buffett's $371 Billion Portfolio Is Invested in Just 3 Stocks

Apple is working on prototypes of iPhones that could fold in half, according to a new report. Apple has weighed foldable devices for years, and prototypes don't guarantee a future launch.

News for Apple Stock (AAPL)