Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

The smartphone and PC markets are set to return to growth in 2024 thanks to the widening adoption of AI tools. Apple has reportedly set its sights on these opportunities, which could help spark a turnaround for the company.

Apple: This Beaten-Down "Magnificent Seven" Stock Could Start Soaring Thanks to Artificial Intelligence (AI)

Apple Inc. CEO Tim Cook said on Tuesday in Hanoi the U.S. tech giant wanted to boost its investment in Vietnam, state media reported.

Apple wants to spend more on suppliers in Vietnam

Alphabet

Microsoft

Pinterest

Snap

A new study concludes that ad transparency tools from major platforms like Google, Meta and X are insufficient for users and researchers.

Ad transparency tools are 'major disappointment' ahead of election, new study shows

Apple Inc. remains under pressure amid soaring headwinds of regulatory pressure and iPhone saturation. iPhone sales are under pressure amid stiff competition and a depressed upgrade cycle in China. The service sector emerges as a bright spot, offsetting losses on the hardware front.

Apple's Technical Climb To $240 By Year-End

Samsung Electronics has overtaken Apple (AAPL) as the world's top smartphone provider in the first quarter, according to data from research firm International Data Corporation (IDC), while Chinese rivals like Xiaomi and Transsion grabbed market share.

Samsung Overtakes Apple as World's Top Smartphone Provider

The Apple CEO has arrived in Hanoi, Vietnam to meet with Apple suppliers and content creators. The company has also announced plans to increase spending on suppliers in the country.

Tim Cook has arrived in Vietnam for a two-day trip, as Apple boosts ties with its key manufacturing hub

Samsung has overtaken Apple as the world's leading mobile phone maker following a slump in iPhone sales in the past three months. Around 50.1m iPhones were shipped in the first three months of the year, against 55.4m units in the same period last year, according to market researcher IDC.

Samsung overtakes Apple as top mobile seller as China firms make big gains

Apple ceded the position of the world's biggest phone maker to rival Samsung in the first quarter of 2024 after global iPhone shipments saw a steep slump, the latest setback for the tech giant since the start of the year.

Apple Is No Longer The World's Biggest Smartphone Maker By Volume—As Samsung Ships More Handsets In Q1

Samsung has overtaken Apple as the world's top phonemaker during the first quarter of 2024 as the latter's shipments have dropped around 10%, a report says.

Samsung overtakes Apple for top phonemaker spot: report

As more evidence that its flagship iPhone sales have disintegrated, Apple Inc. (NASDAQ: AAPL) lost the number one spot in global smartphone shipments in the first quarter.

Apple Loses Position as Top Smartphone Company as Samsung Rises

Apple's reign as the world's top smartphone maker was short-lived. The iPhone maker supplanted Samsung late last year as the number-one seller of the devices, though Samsung regained the crown during this year's first quarter, according to a report Sunday (April 14) by IDC.

Apple Dethroned by Samsung as Smartphone Market Recovers

Apple's global smartphone shipments fell sharply in the first quarter, according to a closely followed research firm, toppling the iPhone maker from its perch as the world's largest phone maker.

Apple's Smartphone Sales Slump as China Rivals Rise

China's Xiaomi shipped 33.4% more smartphones in the first quarter than in the same period a year ago and its market share strengthened.

Apple iPhone Shipments Drop 10% in Market Share Battle With Chinese Rivals

Apple has been looking to reduce its reliance on China for its product assembly, with India and Vietnam emerging as key locations.

Apple CEO Tim Cook visits Vietnam — one of the iPhone giant's most important manufacturing hubs

Apple's smartphone shipments dropped about 10% in the first quarter of 2024, hurt by intensifying competition by Android smartphone makers aiming for the top spot, data from research firm IDC showed on Sunday.

Apple loses top phonemaker spot to Samsung as iPhone shipments drop - IDC says

Apple saw its share of the global smartphone market fall almost 10% in the first quarter of 2024, in a shift that saw Samsung re-take the lead as the world's top smartphone seller.

Apple loses spot as world's top smartphone seller as iPhone sales drop 10%

Tech giant Apple said Monday it would increase spending on suppliers in Vietnam, a key production hub, as CEO Tim Cook arrived in the country for a two-day visit.

Apple announces Vietnam spending boost as CEO visits Hanoi

Apple's global iPhone shipments dropped by nearly 10% this quarter, a new research report said.  Global smartphone shipments rose by 7.8%, as Chinese smartphone makers shipped more.

Global iPhone shipments fell 9.6% in the first quarter, another sign of Apple's woes this year

Apple CEO Tim Cook arrived in Hanoi on Monday, starting a two-day visit to Vietnam, a key manufacturing hub for the iPhone maker, during which he is expected to meet students and content creators, state media said.

Apple CEO Tim Cook arrives in Vietnam to meet users, boost supplier ties

Among the top five smartphone brands in the report, Apple recorded the sharpest decline year on year.

Apple iPhone first-quarter shipments sink as Chinese challengers rise; Samsung regains top spot

Apple's smartphone shipments dropped about 10% in the first quarter of 2024, hurt by intensifying competition by Android smartphone makers aiming for the top spot, data from research firm IDC showed on Sunday.

Apple loses top phonemaker spot to Samsung as iPhone shipments drop, IDC says

NVIDIA

The Magnificent 7 stocks stood head and shoulders above the rest last year. These powerhouse stocks helped the S&P 500 notch fresh highs in 2023, with the index delivering more than a 20% gain.

Wall Street Favorites: 3 Magnificent 7 Stocks With Strong Buy Ratings for April 2024

Consistent and long-term revenue and earnings growth has made this one of the world's most valuable companies. Arguably no business has stronger brand recognition than this one.

1 Stock That Turned $1,000 Into More Than $1.7 Million

IPhone maker Apple on Friday denied violating a court order governing its App Store and urged a California federal judge to reject a request by “Fortnite” developer Epic Games to hold it in contempt.

Apple denies violating US court order in Epic Games lawsuit

Amazon

Many value investors may ignore the red-hot stocks in the market just because of their momentum. Undoubtedly, stocks that surge by double-digit percentage points in a matter of weeks are too hot to touch for many investors.

News for Apple Stock (AAPL)