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ZBRA
Volume: 341

Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 7 analyst ratings
Buy
Strong Buy 29%
Buy 29%
Hold 43%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies reported a total revenue increase of 10.6% year-over-year to $1.48 billion, which exceeded the upper end of the company's guidance and surpassed consensus estimates. The Connected Frontline segment showed growth with revenues reaching $853.8 million, a 3.6% increase on an organic basis, while the Enterprise Visibility & Mobility segment saw revenues rise by 2.4% year-over-year to $865 million. Additionally, the company has revised its 2026 net GAAP earnings per share (EPS) forecast upward to $18.00, reflecting anticipated revenue growth of $6.0 billion, indicating a strong outlook based on robust demand across its key markets.

Bears say

Zebra Technologies's financial performance exhibits a challenging trend with a flat gross margin of 48.2%, reflecting a year-over-year decline primarily driven by a lower mix of services and software, alongside a notable decrease in higher-margin data capture sales. The company's organic sales in the EMEA region declined by 3%, attributed to weakness in the manufacturing and retail sectors in key countries like Germany and France, indicating potential market vulnerabilities. Furthermore, adjusted gross profit fell to $405 million, with an adjusted gross margin of 46.8%, impacted by tariff costs and an overall deceleration in organic growth, contributing to the negative sentiment surrounding the stock.

Zebra Technologies (ZBRA) has been analyzed by 7 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 29% recommend Buy, 43% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 7 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Apr 2, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $327.29, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $327.29, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)

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