
Zebra Technologies (ZBRA) Stock Forecast & Price Target
Zebra Technologies (ZBRA) Analyst Ratings
Bulls say
Zebra Technologies is off to a strong start in 2026, with solid Q1 earnings beating expectations and a raised outlook for the full year despite higher memory costs impacting the business. The company has a strong track record of meeting or exceeding quarterly consensus estimates and has a solid growth potential with its innovative solutions and diversified customer base. Risks to consider include global macroeconomic headwinds, integration risks with acquisitions, and potential supply chain challenges, but overall analysts remain bullish on Zebra's performance and growth potential.
Bears say
Zebra Technologies is facing multiple risks including a potential prolonged slowdown in customer capital expenditure budgets, margin pressures, supply chain challenges, and a deteriorating industry cycle. These risks, along with the company's high valuation of 15.0x its projected FY2027 adjusted EPS, make a strong case for a "Hold" rating on the stock. Additionally, while the company has recently seen growth in its end markets and segments, the potential impact of tariffs and freight costs on its bottom line must also be taken into consideration. Overall, these factors point to a negative outlook for Zebra Technologies' stock.
This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.
Zebra Technologies (ZBRA) Analyst Forecast & Price Prediction
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