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ZBRA
Volume: 417.53K
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Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 22 analyst ratings
Buy
Strong Buy 18%
Buy 41%
Hold 41%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies has demonstrated strong financial performance, with Q4 sales reaching $1.334 billion, representing a 32% year-over-year increase, which surpassed prior guidance. The company’s adjusted gross margin improved to 50.0%, reflecting a year-over-year increase of 380 basis points, indicating effective cost management and operational efficiencies. Looking forward, Zebra Technologies has provided positive revenue guidance for 2025, projecting an increase of 3% to 7%, further underscoring the firm's growth trajectory in its various end markets.

Bears say

Zebra Technologies's stock outlook remains negative due to a combination of factors impacting its financial performance and guidance. The company reported a gross margin decline to 48.7% from 49.1% in the previous quarter, alongside an anticipated $20 million headwind to gross profit from recently announced tariffs, which is projected to peak in the second quarter of the fiscal year. Furthermore, the guidance for FY2025 adjusted EPS was set 7% below market expectations, reflecting challenges such as potential global economic slowdowns, supply chain constraints, and increased competition.

Zebra Technologies (ZBRA) has been analyzed by 22 analysts, with a consensus rating of Buy. 18% of analysts recommend a Strong Buy, 41% recommend Buy, 41% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 22 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Jul 12, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $269.77, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $269.77, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)

Volume: 417.53K

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