
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has exhibited considerable growth potential, with its Studio revenue more than doubling year-over-year for 2024 estimates, now constituting about 50% of partner revenue, an increase from 30% in 2023. The company is also projected to enhance non-GAAP gross margins to 70% for FY25, primarily through AI-driven cost reduction initiatives in customer care, indicating a strong operational efficiency focus. Additionally, Wix's aggressive product launches are expected to drive substantial revenue growth, with forecasts suggesting continued expansion in both Studio and overall partner revenue, supporting a positive long-term outlook.
Bears say
Wix.com faces challenges with a tempered outlook for 2025 due to significant foreign exchange headwinds impacting revenue and free cash flow estimates, resulting in downward adjustments of 2.5% and 2%, respectively. Additionally, the slowdown in registered user growth and difficulties in monetizing the existing user base indicate potential adverse effects on revenue growth, particularly if premium subscriber additions and design agency momentum falter. Furthermore, the company's international market expansion appears to be decelerating, contributing to concerns regarding the sustainability of its annual recurring revenue (ARR).
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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