
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated a positive growth trajectory, with partner revenue experiencing an acceleration to $203 million, indicative of strong adoption of its Wix Studio offering among agencies. Furthermore, the company exceeded its previous guidance for Base44's annual recurring revenue (ARR), reaching $59 million by the end of 2025 and projected to accelerate to $100 million in the first quarter of 2026. The overall forecast suggests a conservative core revenue growth rate of 8.1% year-over-year for 2026, bolstered by improved user conversion rates and the ongoing traction of its business solutions, including payment services.
Bears say
Wix.com has experienced a significant decline in its stock value, down approximately 56% over the trailing twelve months, largely due to heightened market concerns regarding AI disruption risks that affect legacy web-creation platforms. The company's guidance indicates a troubling projected degradation in gross margins, coupled with slow growth in registered users, suggesting potential challenges in monetizing its existing customer base and a deceleration in revenue growth. Moreover, assumptions of stagnant annual recurring revenue (ARR) and slowing international market expansion further contribute to an overall negative outlook for the company's financial performance.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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