
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated robust financial growth, particularly in its partner revenue, which rose to $203 million, indicating strong adoption of the Wix Studio platform among agencies. The company's Base44 business solutions significantly outperformed expectations, with annual recurring revenue (ARR) escalating to $59 million by the end of 2025 and projected to reach $100 million in the first quarter, highlighting successful customer acquisition and retention strategies. Furthermore, projections estimate core revenue growth of 8.1% year-over-year, excluding Base44, supported by increasing user conversion rates and the growing prominence of its payment services.
Bears say
Wix.com has experienced a significant decline in stock value, down approximately 56% over the trailing twelve months, largely attributed to market concerns regarding the impact of AI disruptions on legacy web-creation platforms. The company's guidance indicates a worrying trend of gross margin degradation and anticipated revenue deceleration, with projections showing a potential slowdown in future revenue growth as subscription models evolve and renewal rates wane. Additionally, there are signs of stagnation in annual recurring revenue (ARR) due to a slowdown in premium subscriber additions, faltering momentum within design agencies, and diminishing international market expansion efforts.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
Start investing in Wix.com (WIX)
Order type
Buy in
Order amount
Est. shares
0 shares