
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated substantial growth in its sales and marketing expenses, which increased by 410 basis points quarter-over-quarter, indicating a strong commitment to driving future revenue. The company has revised its revenue projections for 2026 upwards by 1%, attributed to robust performance in its Base44 business solutions, which experienced a significant user growth with over 1 million new users in the third quarter alone. Additionally, Wix's anticipated revenue growth of 15.7% in 2026 reflects an acceleration of 240 basis points compared to previous estimates, reinforcing a positive outlook on its financial trajectory.
Bears say
Wix.com is facing a negative outlook primarily due to anticipated gross margin deterioration, with guidance suggesting a deceleration in its core revenue streams while attempting to support growth in its new Base44 segment. The company is lowering its free cash flow (FCF) estimates by approximately 15% over the coming years, attributed to significant investments in Base44 and its associated costs, including upfront AI and computing expenses. Additionally, the expectation of declining operating income and FCF margins, coupled with a revenue forecast that fell short of investor expectations, serves to further exacerbate concerns regarding Wix's financial health.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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