
Wix.com (WIX) Stock Forecast & Price Target
Wix.com (WIX) Analyst Ratings
Bulls say
Wix.com has demonstrated robust growth in its sales and marketing expenses, which increased to 25.2% of revenue, reflecting a 410 basis point improvement quarter-over-quarter. The company has raised its revenue projections for 2026, citing better-than-expected performance, with total bookings receiving a significant boost, which positions Wix for an anticipated 15.7% revenue growth in 2026, marking an acceleration of 240 basis points compared to 2025. The impressive user acquisition rate for Wix's Base44 platform, with 1 million new users in Q3 and an addition of over 1,000 subscriptions daily, further substantiates the company's optimistic financial outlook.
Bears say
Wix.com is facing a troubling outlook due to projected gross margin degradation, with anticipated adjustments suggesting a significant slowdown in its core revenue by approximately -20 basis points quarter-over-quarter. The company's strategic investments in Base44 are expected to negatively impact free cash flow estimates by around 15%, suggesting a potential decline in operational income and margins in the near term. Additionally, the guidance of over $50 million in annual recurring revenue has fallen short of investor expectations, further contributing to a pessimistic sentiment regarding Wix's financial trajectory.
This aggregate rating is based on analysts' research of Wix.com and is not a guaranteed prediction by Public.com or investment advice.
Wix.com (WIX) Analyst Forecast & Price Prediction
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