
Wingstop (WING) Stock Forecast & Price Target
Wingstop (WING) Analyst Ratings
Bulls say
Wingstop has demonstrated a robust expansion trajectory, highlighted by a net unit growth of 482 units, representing an 18.8% increase in 2025, which is supported by strong unit economics and aggressive franchisee development. The company has consistently raised its development guidance, forecasting total unit growth of 18.5-19.0% for 2025, indicating confidence in continued franchisee investment amid macroeconomic uncertainty. As Wingstop's sales growth momentum builds, the positive outlook for franchise royalties and advertising revenue underscores the potential for favorable share valuation adjustments in the future.
Bears say
Wingstop reported its weakest same-store sales in history for the third quarter, with domestic same-store sales declining by 5.6%, significantly worse than both management's and consensus estimates. The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) projections were also revised downward, with estimates for 2025 and 2026 same-store sales lowered to -3.5% and 1.0%, respectively, reflecting persistent macroeconomic pressures on its core consumer demographic. Additionally, the restaurant is facing increased competition in the chicken market and challenges in expanding beyond its traditional Southern markets, which further contribute to the negative outlook.
This aggregate rating is based on analysts' research of Wingstop and is not a guaranteed prediction by Public.com or investment advice.
Wingstop (WING) Analyst Forecast & Price Prediction
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