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Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 26 analyst ratings
Buy
Strong Buy 35%
Buy 35%
Hold 31%
Sell 0%
Strong Sell 0%

Bulls say

Wayfair is a leading e-commerce company with a strong presence in the United States, Canada, the United Kingdom, and Ireland. With its expansion into brick-and-mortar stores and a wide range of products and collaborations with over 20,000 suppliers, Wayfair has established itself as a dominant player in the home goods market. While there are potential risks related to consumer spending and competition, the company's strong financial performance and strategic initiatives demonstrate its ability to navigate these challenges and continue its growth trajectory.

Bears say

Wayfair is facing challenges with its gross margin decline and uncertainties surrounding their strategies and partnerships, such as Rewards and potential tariffs. Their strong management team and potential for growth is tempered by competition, risks related to technology and supply chain, and costs and customer acquisition. With slightly reduced estimates and a de-emphasis on price target, analysts remain optimistic about Wayfair's future but are cautious about potential obstacles.

Wayfair (W) has been analyzed by 26 analysts, with a consensus rating of Buy. 35% of analysts recommend a Strong Buy, 35% recommend Buy, 31% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 26 analysts, Wayfair (W) has a Buy consensus rating as of Sep 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $119.54, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $119.54, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)


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