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W
Volume: 3.25M

Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 24 analyst ratings
Buy
Strong Buy 33%
Buy 33%
Hold 33%
Sell 0%
Strong Sell 0%

Bulls say

Wayfair is facing challenges in the home goods market and is relying on strategies such as CastleGate and retail media to improve competitiveness. The company is exposed to tariff and supply-chain risks, but its co-founder remains committed and has implemented successful initiatives such as indexing beyond 25% of revenue. Their strong rewards program and supplier ads, coupled with a decreased share count, have contributed to undervalued shares and the potential for a ~56% increase.

Bears say

Wayfair is facing challenges in areas such as international expansion and customer acquisition and retention, and uncertainty surrounding their new rewards program has impacted their forecast. While they are implementing growth initiatives, including physical stores and AI tools, their success is uncertain as they face competition and risks related to regulations and their financial structure. Despite recent positive growth and a strong CEO, their cautious approach to future earnings and potential challenges could hinder their overall performance.

Wayfair (W) has been analyzed by 24 analysts, with a consensus rating of Buy. 33% of analysts recommend a Strong Buy, 33% recommend Buy, 33% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 24 analysts, Wayfair (W) has a Buy consensus rating as of Aug 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $117.50, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $117.50, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 3.25M

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