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Volume: 6.86M

Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 25 analyst ratings
Buy
Strong Buy 32%
Buy 36%
Hold 28%
Sell 0%
Strong Sell 4%

Bulls say

Wayfair has demonstrated significant financial improvements, with a notable acceleration in net revenue growth of 8.1% year-over-year in the third quarter, the highest level since 2021, primarily driven by enhanced performance in the U.S. The forecast for 2026 includes an anticipated free cash flow of $420 million, a substantial recovery from a cash use of $1.1 billion in 2022, reflecting the company's effective management and strategic initiatives. Additionally, Wayfair's EBITDA margins have reached an all-time high (excluding pandemic effects), supported by both recent international margin improvements and strong growth in new and repeat customer orders, indicating a strengthening business model and an expanding market share.

Bears say

Wayfair faces significant challenges that contribute to a negative outlook for its stock, including management's struggle to effectively implement a new business model in a competitive environment, as well as ongoing macroeconomic issues that may dampen demand for home-related products. Notably, the company experienced a notable deceleration in international revenue growth, with declines of 269 basis points sequentially in the third quarter, further exacerbated by the exit from the German market. Additionally, persistent sluggishness in key product categories and competitive pressures are limiting Wayfair's ability to leverage fixed costs, which ultimately hinders both EBITDA and free cash flow growth.

Wayfair (W) has been analyzed by 25 analysts, with a consensus rating of Buy. 32% of analysts recommend a Strong Buy, 36% recommend Buy, 28% suggest Holding, 0% advise Selling, and 4% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 25 analysts, Wayfair (W) has a Buy consensus rating as of Feb 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $109.56, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $109.56, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 6.86M

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