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Volume: 6.96M
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Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 44 analyst ratings
Buy
Strong Buy 30%
Buy 30%
Hold 36%
Sell 0%
Strong Sell 5%

Bulls say

Wayfair has demonstrated a positive financial outlook with an increase in EBITDA margin for three consecutive quarters, up 224 basis points, reflecting operational efficiency improvements amid elevated advertising expenditures aimed at enhancing customer acquisition. The company's US net sales rose by 1.1%, with fourth-quarter revenue showing signs of recovery at a growth rate of 0.2% year-over-year, compared to a decline in the first three quarters of the year. Furthermore, expectations for growth in EBITDA dollars and free cash flow in 2025 are supported by expected savings in selling, operations, technology, and general administrative expenses, as well as a strategic shift towards growth-related initiatives that should bolster top-line performance in the latter half of 2025 and beyond.

Bears say

Wayfair has experienced declining earnings before interest, taxes, depreciation, and amortization (EBITDA) due to ramped advertising expenditures, alongside a significant decrease in effective brand contribution (EBC) estimated at approximately 35% year-over-year in 2024, with future outlooks projecting continued challenges. The company has guided for net revenue to be flat to down by 1% year-over-year for the first quarter of 2025, factoring in a drag related to its exit from the German market and overall weak sales trends outside of the holiday season. Additionally, considerable risks are identified, including increased competition, mismanagement of employee headcount and supplier relationships, and potential supply chain disruptions, all of which may hinder customer acquisition and overall operational efficiency.

Wayfair (W) has been analyzed by 44 analysts, with a consensus rating of Buy. 30% of analysts recommend a Strong Buy, 30% recommend Buy, 36% suggest Holding, 0% advise Selling, and 5% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 44 analysts, Wayfair (W) has a Buy consensus rating as of Aug 2, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $73.39, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $73.39, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 6.96M

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