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UPBD
Volume: 1.05M

UPBD Stock Forecast & Price Target

UPBD Analyst Ratings

Based on 4 analyst ratings
Strong Buy
Strong Buy 75%
Buy 25%
Hold 0%
Sell 0%
Strong Sell 0%

Bulls say

Upbound Group Inc. demonstrated a robust performance in its third quarter of 2025, with a notable 11% year-over-year increase in Gross Merchandise Volume (GMV), indicating the company's effective balance between growth and risk management through tightened underwriting. The Acima segment, which predominantly drives Upbound's revenue, is experiencing faster-than-expected growth from acquiring new accounts, further enhancing the company’s outlook. Additionally, there is an expectation of improved earnings quality as Brigit scales via higher member subscriptions, reinforcing the belief that Upbound can effectively capture market share and enhance risk-adjusted margins from prime lenders.

Bears say

Upbound Group Inc has faced significant challenges, as evidenced by its 4Q25 guidance that fell short of consensus EBITDA by 11% and EPS by 14%, leading to a downward adjustment of 2026 EPS forecasts by 13% and 2027 by 10%. The company's financial stability is further threatened by potential increases in losses from its Acima segment, which could rise to 16.5%, sparking market concerns over subprime consumer credit deterioration that might undermine earnings and erode book value. Consequently, Upbound's stock is currently trading at low multiples of projected EPS, specifically at 4.1x for 2026 and 3.0x for 2027, indicating investor apprehension regarding the company's future performance.

UPBD has been analyzed by 4 analysts, with a consensus rating of Strong Buy. 75% of analysts recommend a Strong Buy, 25% recommend Buy, 0% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Upbound Group Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Upbound Group Inc (UPBD) Forecast

Analysts have given UPBD a Strong Buy based on their latest research and market trends.

According to 4 analysts, UPBD has a Strong Buy consensus rating as of Feb 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $32.25, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $32.25, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Upbound Group Inc (UPBD)

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