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ULTA
Volume: 496.46K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 22 analyst ratings
Buy
Strong Buy 45%
Buy 36%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Ulta Beauty is currently trading at a discount compared to its historical P/E ratios and has outperformed other big box retailers in the second half of the year. Despite increased competition in the beauty sector, Ulta has maintained its market share and even gained in prestige and mass categories. The company has a strong pipeline of productivity gains and a focus on expense management, which should lead to margin growth in the future. With a solid financial outlook and a market power advantage over its competitors, Ulta Beauty is positioned to continue its success in the beauty retail industry.

Bears say

Ulta Beauty is facing a tough compare in 2Q26, with expected LSD comp growth which would be the company's lowest quarter growth. The company is leaning more into personalization as opposed to promotions, which may not be enough to drive sales in a competitive market. While Ulta has not seen changes in customer spending, there are potential risks such as tariffs and decreased employment trends that could impact sales and margins. Despite a beat on comps, gross margins, EBIT, and EPS, the company's modest raise for full year guidance suggests a slowdown in the coming quarters.

Ulta Beauty (ULTA) has been analyzed by 22 analysts, with a consensus rating of Buy. 45% of analysts recommend a Strong Buy, 36% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 22 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of Sep 22, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $648.14, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $648.14, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 496.46K

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