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ULTA
Volume: 380.04K

Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty (ULTA) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 38%
Buy 38%
Hold 19%
Sell 5%
Strong Sell 0%

Bulls say

Ulta Beauty is expected to see an increase in sales and EPS over the next few years, with comps projected to rise 3.5% in 2026 and margins to expand 20 bps. The company's strong performance in the past, with a 5.4% comp increase in 2025 and share gains in both prestige (3% market share) and mass (16% market share), indicate the success of their differentiated model focusing on multiple beauty categories. Ulta has also shown success in its salons, with services and exclusives like the marketplace and events driving customer traffic and share. With a strong focus on product assortment, pricing, and availability, Ulta is expected to continue performing well in a competitive beauty market, and we have a BUY rating on the stock with a $650 price target based on a 21x multiple of our 2027 EPS forecast.

Bears say

Ulta Beauty is facing stiff competition, particularly from Amazon, which has shown strong growth in the beauty category. Additionally, the company's lack of leverage on strong comps and high SG&A growth have been ongoing concerns. The recent tariff implementations and potential decreases in employment could also pose a risk to the company's sales and margins. However, Ulta has a strong presence in the beauty industry and continues to innovate, particularly with the launch of a TikTok shop. The stock is currently trading at a discounted price, but investors should closely monitor the company's ability to generate leverage and control expenses.

Ulta Beauty (ULTA) has been analyzed by 21 analysts, with a consensus rating of Buy. 38% of analysts recommend a Strong Buy, 38% recommend Buy, 19% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Ulta Beauty and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Ulta Beauty (ULTA) Forecast

Analysts have given Ulta Beauty (ULTA) a Buy based on their latest research and market trends.

According to 21 analysts, Ulta Beauty (ULTA) has a Buy consensus rating as of Jun 26, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $638.38, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $638.38, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Ulta Beauty (ULTA)

Volume: 380.04K

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