Thor Industries (THO) Stock Forecast & Price Target

Thor Industries has demonstrated robust performance with a notable segment backlog growth of 29.3% year-over-year, reaching $1.005 billion, indicating strong demand for its products. In fiscal 2025, the company achieved significant revenue milestones, wholesaling 181,388 units and generating $9.6 billion in total revenue, underscoring its expansive market presence. The increase in fifth wheel revenues by 11.5% to $387.8 million, alongside a 16.0% rise in Class B revenues to $114.1 million, reflects positive trends in both unit sales and pricing metrics, reinforcing a strong outlook for the company's financial health.

Thor Industries's recent financial reports indicate a concerning trend, particularly within its European segment, which experienced a gross profit decline of 130 basis points year-over-year to 16.2%, primarily due to increased sales discounting. Additionally, the company's campervan revenues plummeted by 20.1% year-over-year to $246.4 million, driven by a significant unit sales decrease of 26.9%, despite an increase in average selling prices (ASPs) of 9.5%. Furthermore, caravan revenues also saw a notable decline of 22.2% year-over-year to $43.4 million, coupled with a unit sales drop of 25.3%, further highlighting the company's struggles in maintaining sales momentum across crucial product segments.