
Taboola (TBLA) Stock Forecast & Price Target
Taboola (TBLA) Analyst Ratings
Bulls say
Taboola.com Ltd has demonstrated significant operational efficiency, with cash from operations reaching $61.9 million in 4Q24, showing consistent quarter-over-quarter growth from previous quarters. The company's Max Conversions product has led to a 36% increase in ad campaigns utilizing it in 4Q24 compared to 1Q24, indicating a robust demand for its offerings and enhanced revenue-generating capabilities. Additionally, the implementation of AI-driven tools is not only improving advertiser performance but also creating a positive feedback loop that is expected to drive continued growth and earnings momentum for the company.
Bears say
Taboola.com Ltd has revised its financial outlook for FY25, projecting net revenue of $683 million, representing only a 2% year-over-year increase and a 9% decrease from previous estimates, alongside an Adjusted EBITDA of $206 million, also down 10% from earlier projections. The company faces declining return on ad spend (ROAS) in social advertising due to rising costs and audience fatigue, which could limit its ability to sustain revenue growth, particularly given its reliance on fixed minimum guarantees from digital properties. Furthermore, potential revenue degradation is anticipated if user preferences continue to shift towards walled garden properties, compounded by economic uncertainties and intensifying competition, which could further hinder advertiser adoption and overall revenue performance.
This aggregate rating is based on analysts' research of Taboola and is not a guaranteed prediction by Public.com or investment advice.
Taboola (TBLA) Analyst Forecast & Price Prediction
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