
Taboola (TBLA) Stock Forecast & Price Target
Taboola (TBLA) Analyst Ratings
Bulls say
Taboola.com reported a 10% year-over-year increase in normalized revenues for 2024, demonstrating strong performance independent of the Yahoo ramp. In the third quarter of 2025, revenue per scaled advertiser rose by 11%, with a notable growth in the number of advertisers by 4.5% year-over-year to reach 2,064. Furthermore, the company experienced a 7% rise in EBITDA, reflecting solid operational performance and contributing to an upward trend in stock price since the third-quarter earnings report.
Bears say
The financial outlook for Taboola.com appears negative due to several challenging factors, including declining investor confidence stemming from perceptions of the company as a secular loser in the face of competition from Google and AI-enhanced search technologies, which have negatively influenced stock performance. Additionally, projected adjustments in operational metrics indicate a significant drop in adjusted EBITDA forecasts for 2026, estimated between $20 million and $26 million, alongside expectations of a foreign exchange headwind impacting operational expenditures and overall earnings. Furthermore, the broader economic environment, characterized by muted growth and an increased risk of recession, has exerted additional pressure on the programmatic advertising sector, which has historically faced outsized challenges during economic downturns.
This aggregate rating is based on analysts' research of Taboola and is not a guaranteed prediction by Public.com or investment advice.
Taboola (TBLA) Analyst Forecast & Price Prediction
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