
Taboola (TBLA) Stock Forecast & Price Target
Taboola (TBLA) Analyst Ratings
Bulls say
Taboola.com Ltd has demonstrated significant operational improvements, reporting cash from operations of $61.9 million in 4Q24, which reflects an upward trajectory from previous quarters, showcasing robust financial health. The company has experienced notable revenue growth driven by its Max Conversions product, with a 36% increase in ad campaigns utilizing this technology in 4Q24 compared to Q1, indicating strong demand and effectiveness. Moreover, the integration of AI tools and the performance of Taboola News are fostering synergies that enhance advertiser yields and accelerate new business acquisition, consequently driving a positive feedback loop in data and earnings growth.
Bears say
Taboola.com Ltd’s financial outlook is negatively impacted by a projected 2% increase in net revenue for FY25, falling short of previous estimates by 9%, alongside a similar downgrade in Adj EBITDA forecasts, indicating potential stagnation in growth. The company faces challenges from rising costs and audience fatigue in the social advertising sector, which may hinder its ability to derive increasing return on advertising spend (ROAS) for its clients. Additionally, fixed revenue agreements tied to digital properties could exacerbate revenue degradation if user preferences shift significantly towards competing platforms, further complicating the company's revenue stability in a competitive market landscape.
This aggregate rating is based on analysts' research of Taboola and is not a guaranteed prediction by Public.com or investment advice.
Taboola (TBLA) Analyst Forecast & Price Prediction
Start investing in Taboola (TBLA)
Order type
Buy in
Order amount
Est. shares
0 shares