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SYF
Volume: 1.96M

Synchrony Financial (SYF) Stock Forecast & Price Target

Synchrony Financial (SYF) Analyst Ratings

Based on 17 analyst ratings
Buy
Strong Buy 29%
Buy 41%
Hold 29%
Sell 0%
Strong Sell 0%

Bulls say

Synchrony Financial is expected to see growth in their underlying metrics and financials as they partner with more merchants and increase marketing efforts to drive usage of their credit products. Additionally, the company has implemented APR rate hikes and added pricing and fees to their loans, which should contribute to margin expansion. The company's current valuation also presents a compelling opportunity for investors, with shares trading at only 7.8x the midpoint of their 2026 earnings per share guidance. Overall, the potential for growth and improved efficiency make Synchrony Financial a promising investment option.

Bears say

Synchrony Financial is the largest provider of private-label credit cards in the United States, operating through three segments and experiencing declining asset yields and risks from merchant relationships and credit adjustments. Despite better-than-expected credit trends, the company's revenue is decreasing and earnings may be negatively affected by higher RSAs and worries about non-cobrand/dual-card growth. Valuation is primarily driving the downgrade, as it does not adequately reflect the upsides and downsides to Synchrony's business, though the company does have strong credit performance, share repurchases, and new account growth.

Synchrony Financial (SYF) has been analyzed by 17 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 41% recommend Buy, 29% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Synchrony Financial and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Synchrony Financial (SYF) Forecast

Analysts have given Synchrony Financial (SYF) a Buy based on their latest research and market trends.

According to 17 analysts, Synchrony Financial (SYF) has a Buy consensus rating as of May 15, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $86.35, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $86.35, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Synchrony Financial (SYF)

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