
Snap (SNAP) Stock Forecast & Price Target
Snap (SNAP) Analyst Ratings
Bulls say
Snap demonstrates a positive outlook due to anticipated improvements in creator monetization, expected to gain momentum beginning in the first half of 2025, supported by the integration of Sponsored Snap and Promoted Places. The steady rise in monthly active users (MAUs) and the increased time spent on the platform during the second half of 2024 indicates growing user engagement, enhancing Snap's appeal to advertisers. Additionally, the resilient growth of direct response (DR) budgets, increasing by 16% in both the second and third quarters of 2024, positions Snap favorably for sustainable revenue growth through enhanced advertiser adoption and engagement initiatives.
Bears say
The financial outlook for Snap is negatively impacted by uncertainties surrounding profitability in its VR/AR initiatives, which may continue to incur cash burn longer than anticipated. Additionally, revisions to expected revenues for 4Q24 and 2024/2025 indicate a downward trend, with projected revenue figures lowered from $1.55 billion to $1.535 billion, reflecting ongoing challenges in advertiser return on investment and engagement trends. Furthermore, headwinds associated with Amazon DSP integration are expected to affect near-term revenue and adjusted EBITDA profitability, compounding concerns about the overall financial health of the company.
This aggregate rating is based on analysts' research of Snap and is not a guaranteed prediction by Public.com or investment advice.
Snap (SNAP) Analyst Forecast & Price Prediction
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