
SBH Stock Forecast & Price Target
SBH Analyst Ratings
Bulls say
Sally Beauty Holdings Inc. is positioned favorably within the beauty-products retail sector, benefiting from a notable increase in average transaction values (ATVs) among professional customers, which are reported to be 25% higher than those of non-professional customers. The overall beauty category is projected to experience growth rates in the low single digits to mid-single digits, with particular strength expected in the prestige segment. Furthermore, the company's balance sheet is improving due to robust free cash flow generation, which enhances its capital allocation flexibility.
Bears say
Sally Beauty Holdings Inc. faces a negative outlook primarily due to the potential deterioration of sales trends among its franchisees, which could significantly impact their financial results and subsequently affect the company's overall performance. The company has managed to reduce its net leverage from a high of 3.1x in 2020 to approximately 1.7x at the end of 3Q25, but it still carries a substantial long-term debt of $882 million. Historically, while SBH maintained low-to-mid-teens EBIT margins from FY13 to FY19, the continued challenges in sales performance suggest an uncertain path for sustaining previous profitability levels amid fluctuating economic conditions.
This aggregate rating is based on analysts' research of Sally Beauty Hlds and is not a guaranteed prediction by Public.com or investment advice.
SBH Analyst Forecast & Price Prediction
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