
Sonic Automotive (SAH) Stock Forecast & Price Target
Sonic Automotive (SAH) Analyst Ratings
Bulls say
Sonic Automotive has established a robust foundation with its franchise business, which is expected to support sustainable growth for its EchoPark segment. The company's strategic focus on luxury and high-end vehicles, alongside disciplined inventory management and strong manufacturer relationships, has contributed to solid performance in the new vehicle sector. Additionally, the anticipated recovery in used auto demand and the unique positioning of EchoPark for financing and warranty attach highlight the potential for increased market share and profitability.
Bears say
Sonic Automotive faces a negative outlook primarily due to the uneven performance of its EchoPark used-vehicle segment, which has shown two negative surprises in the past four quarters and is experiencing month-to-month volatility in supply and demand. The company's valuation has been adjusted downward, with a reduced enterprise value of $7.4 billion, reflecting a significant discount compared to its franchise peer group, particularly for EchoPark, which is now valued at $600 million at a lower multiple than previously expected. Additionally, estimates for EchoPark growth have been revised down to just 1% year-over-year for the second half of 2025, indicating broader concerns about future profitability amid fluctuating demand and elevated inventory levels in the used auto market.
This aggregate rating is based on analysts' research of Sonic Automotive and is not a guaranteed prediction by Public.com or investment advice.
Sonic Automotive (SAH) Analyst Forecast & Price Prediction
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