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ROKU
Volume: 1.96M
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Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 22 analyst ratings
Buy
Strong Buy 27%
Buy 41%
Hold 27%
Sell 5%
Strong Sell 0%

Bulls say

Roku demonstrates a positive outlook based on projected growth, with platform revenue anticipated to increase approximately 17% year-over-year by 2026, fueled by enhancements in advertising revenues and strategic partnerships. The Roku Channel has seen a significant 21% increase in viewership since its partnership with Max, contributing to its rise as the second-highest share app in streaming time in the U.S. Additionally, Roku's continued market presence is strengthened by its ability to capture 18% of television OS listings on Amazon, reflecting persistent demand for its devices and services.

Bears say

Roku is facing a projected deceleration in its underlying platform revenue growth, with consensus indicating a slowdown of approximately three points from 2025 expectations, resulting in an anticipated 15% year-over-year growth in 2026, down from 18% in 2025. Additionally, the company's share in key markets, such as Canada and the UK, has declined significantly, showcasing a loss of competitiveness against rivals like Apple TV and Samsung. Furthermore, adjustments for accounting changes indicate a substantial reduction in both subscription service revenue growth and advertising revenue, with SSD revenue decelerating to 10% year-over-year and a nearly 9-point slowdown in advertising revenue due to external factors.

Roku (ROKU) has been analyzed by 22 analysts, with a consensus rating of Buy. 27% of analysts recommend a Strong Buy, 41% recommend Buy, 27% suggest Holding, 5% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 22 analysts, Roku (ROKU) has a Buy consensus rating as of Oct 15, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $103.36, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $103.36, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 1.96M

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