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ROKU
Volume: 2.26M
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Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 35 analyst ratings
Buy
Strong Buy 29%
Buy 37%
Hold 29%
Sell 3%
Strong Sell 3%

Bulls say

Roku's financial performance indicates a positive outlook, with 4Q24 revenue increasing by 22% year-over-year to $1.201 billion, surpassing estimates by approximately $60 million. The Roku Channel has gained significant traction, accounting for 4.9% of streaming time in January, marking a 2.1-point year-over-year increase, which supports revenue growth through enhanced content partnerships and improved user experience. Additionally, Roku is expected to see continued platform revenue growth driven by third-party demand partnerships and operational discipline, with projections for at least stable year-over-year revenue growth and EBITDA starting at $500 million, supported by over $2 billion in cash and no debt.

Bears say

Roku faces significant challenges due to increasing competition in the TV operating system market, illustrated by competitors like Amazon, Google, and Walmart, who possess substantial financial resources to support their devices and software. Additionally, the concentration of revenue from major retailers such as Amazon, Best Buy, and Walmart, which accounted for 71% of Roku's device revenue in 2023, raises concerns about the company's reliance on these partnerships and potential vulnerability if disputes arise. Moreover, growing consolidation among streaming services could diminish the value of Roku's platform and reduce its leverage in negotiations, potentially impacting advertising revenue and overall growth.

Roku (ROKU) has been analyzed by 35 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 37% recommend Buy, 29% suggest Holding, 3% advise Selling, and 3% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 35 analysts, Roku (ROKU) has a Buy consensus rating as of Jul 12, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $97.37, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $97.37, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 2.26M

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