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ROKU
Volume: 1.87M
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Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 20 analyst ratings
Buy
Strong Buy 30%
Buy 45%
Hold 25%
Sell 0%
Strong Sell 0%

Bulls say

Roku has demonstrated significant revenue growth, with 4Q25 sales reaching $1.35 billion, up 12% year-over-year, and platform revenue increasing by 15%, which has led to an upward revision of its full-year 2025 sales outlook to $4.69 billion, representing a 14% increase. The company's platform revenue is anticipated to grow approximately 17% year-over-year in 2026, driven by strong demand for ad-supported streaming, as evidenced by a 21% increase in viewership for the Roku Channel since its partnership with Max. Additionally, Roku expects to see a rise in EBITDA margins by 200 basis points year-over-year in 2025, alongside continued double-digit sales growth in 2026, supported by a strategic focus on advertising revenue growth.

Bears say

The financial analysis indicates several concerning trends for Roku's stock, notably a projected slowdown in underlying platform revenue growth of approximately 7 percentage points for 2026. This decline is further exacerbated by expectations of a significant deceleration in SSD and advertising revenue, with SSD revenue anticipated to decrease by around 5 percentage points and advertising revenue experiencing a nearly 9-point slowdown after accounting for political spending. Additionally, the potential risk posed by streaming services like Amazon Prime Video or Comcast's Peacock avoiding Roku due to disputes could further hinder growth and negatively impact equity sentiment.

Roku (ROKU) has been analyzed by 20 analysts, with a consensus rating of Buy. 30% of analysts recommend a Strong Buy, 45% recommend Buy, 25% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 20 analysts, Roku (ROKU) has a Buy consensus rating as of Nov 4, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $111.05, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $111.05, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 1.87M

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