The RealReal

The RealReal, Inc. operates an online marketplace for consigned luxury goods. It engages in the consignment of luxury goods across multiple categories, including women's, men's, kids, jewelry, watches, home and art. It sells pieces from designers such as Chanel, Christian Louboutin, Gucci, Hermes, Louis Vuitton, Prada, Celine, Jimmy Choo, Burberry, and Valentino. The company was founded by Julie Wainwright and Marcy Carmack on March 29, 2011 and is headquartered in San Francisco, CA.

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The RealReal reports positive Q4 earnings, targets profitability by 2024

The RealReal's Q4 2022 earnings call highlighted positive financial progress, a focus on achieving profitability, and key initiatives to drive operational efficiency. Challenges include addressing concerns about take rate and buyer behavior post-commission changes. Opportunities lie in refining operations, adjusting commission rates, and enhancing the buyer value proposition.

The RealReal surpasses revenue targets, eyes profitability by 2024

The RealReal delivered strong financial performance, focusing on cost management and profitability. Optimized consignment supply and customer service enhancements drove revenue growth.
Challenges include declining direct revenue and the need to balance pricing optimization with customer loyalty. Opportunities lie in new revenue streams and customer experience enhancements.
Confidence in achieving profitability by 2024, with a commitment to customer loyalty and sustainability in luxury resale market.

The RealReal beats Q2 expectations, eyes profitability in 2024

The RealReal's Q2 performance exceeded expectations with a focus on high-margin consignment business.
Efforts to optimize marketing spend, explore new revenue streams, and grow membership base are key strengths.
Challenges include managing convertible notes, returns, and balancing traditional business with new partnerships.
Opportunities lie in growing supply, unlocking more buyers, and deploying advertising for revenue enhancement.

The RealReal (REAL) surpasses Q3 expectations, eyes profitability in 2024

The RealReal (REAL) delivered strong financial performance in Q3 2023, exceeding revenue and EBITDA guidance.
While facing challenges such as decelerating active buyer growth and CFO transition, the company remains focused on profitability and operational efficiencies.
Opportunities lie in optimizing marketing strategies, driving growth in direct revenue, and leveraging high-end product quality and supply dynamics.
Overall, The RealReal (REAL) is well-positioned for future success with a strategic focus on higher-margin consignment business and customer-centric operations.

The RealReal exceeds Q4 expectations, eyes growth through strategic initiatives

The RealReal's strong financial performance in Q4 2023, leadership updates, and strategic initiatives position the company for continued growth and profitability.
While facing challenges such as fluctuating active buyers and revenue mix, opportunities in automation, AI, and customer engagement present avenues for future success.
With a focus on operational efficiency, debt reduction, and revenue diversification, The RealReal aims to achieve breakeven adjusted EBITDA in 2024 and drive sustainable growth.
Emphasis on pricing power, customer engagement, and sustainability underscores The RealReal's commitment to delivering a luxury resale experience and capturing market opportunities.

The RealReal (REAL) reports robust Q1 growth and focuses on AI-driven profitability

The RealReal (REAL) delivered a strong Q1 performance with a focus on profitable growth and enhancing the client experience through AI and automation. While facing challenges in managing costs and sustaining growth, the company is well-positioned to capitalize on opportunities in new supply channels and operational efficiencies.

The RealReal (REAL) reports robust Q2 results and positive 2024 outlook

REAL's Q2 performance reflects strong growth and financial improvement, with a positive outlook for full year 2024.
The company's focus on operational efficiencies, margin expansion, and new supply channels positions it for continued success.
Challenges lie in addressing seasonal patterns, revenue expectations, and maintaining consumer interest amidst evolving trends.

The RealReal reports strong Q3 results, focuses on growth strategies

The RealReal's Q3 performance reflects solid growth and financial stability, driven by effective sales, marketing, and operational strategies. While facing challenges in margin improvements and competitive landscape, the company's focus on operational excellence and service remains a key strength. Opportunities lie in optimizing margins, leveraging consumer trends, and strategic expansion.

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The RealReal, Inc. is an online marketplace for consigned luxury goods, which engages in the consignment of luxury goods across multiple categories, including women's, men's, kids, jewelry, watches, home, and art. It sells pieces from designers such as Chanel, Christian Louboutin, Gucci, Hermes, Louis Vuitton, Prada, Celine, Jimmy Choo, Burberry, and Valentino. The company was founded by Julie Wainwright and Marcy Carmack on March 29, 2011 and is headquartered in San Francisco, CA.

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The RealReal Issues Luxury Resale Retrospective On The 2010s

Several digital native fashion retailers are worth taking a look at, according to DA Davidson.

DA Davidson Says The RealReal Will 'Dominate Digital Consignment Space'

Investors need to pay close attention to RealReal (REAL) stock based on the movements in the options market lately.

Are Options Traders Betting on a Big Move in RealReal (REAL) Stock?

The CEO of luxury goods reseller The RealReal is defending the company's authentication process after it was accused of selling counterfeit goods, but she can't guarantee that 100% of the items sold on the site are real.

The RealReal CEO stands up for the company's authentication policy

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Streaming video, luxury goods consignment, and an expanding e-commerce juggernaut will be ready to roll when the economy gets rocked.

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The RealReal's shares sank after a report highlighting possible flaws in the process it uses to authenticate the luxury goods sold on its website, but management's reaction may be an opportunity to win investor confidence.

Authentication Troubles May Be the Real Opportunity for The RealReal to Show Its Style

CNBC obtained internal documents from The RealReal, called "Faux and Tell," that show the luxury consignment company missed fakes.

The RealReal's 'Faux and Tell' reports disclose fake items published on the site and returned

First Company to Take Pledge in CEO Carbon Neutral Challenge Issued by Gucci CEO First Company to Take Pledge in CEO Carbon Neutral Challenge Issued by Gucci CEO

The RealReal to be Carbon Neutral in 2021

The RealReal is constantly updating its operations in an effort to prevent and remove counterfeit products from its website, founder and CEO Julie Wainwright told CNBC Tuesday.

The RealReal CEO says: 'We keep changing' to fend off fakes

Following a CNBC investigation that found instances of RealReal Inc (NASDAQ: REAL) selling counterfeit merchandise, CEO Julie Wainwright said Tuesday that the company has the most rigorous authentication process in the marketplace.

TheRealReal CEO: 'No Other Resale Company Doing More To Remove Fakes'

RealReal Inc.'s REAL, +1.09% Chief Executive Julie Wainwright issued a response to a report of sales of counterfeit goods on its site, saying that its authentication process is the most thorough in the market.

RealReal says it 'authenticates every single item' in response to report about fakes sold on its site

The RealReal has the Most Rigorous Authentication Process in the Marketplace

The RealReal Sets the Record Straight on Its Authentication Process

RealReal Inc (NASDAQ: REAL) CEO Julie Wainwright responded to a CNBC investigation and said in an e-mail to clients that the company "may not be perfect every single time.

RealReal CEO: Our Products Are Really Real, But In Reality We Aren't Perfect

"We strive for perfection, but may not be perfect every single time," The RealReal CEO Julie Wainwright said in an email to customers on Wednesday.

'We may not be perfect every single time,' The RealReal CEO tells customers after CNBC report

Resale company The RealReal is being criticized about how it authenticates products. Management is trying to convince customers and investors that its methods are adequate.

The RealReal Needs To Do More To Address Concerns About Authentication

RealReal Inc. REAL, -4.78% shares slipped 3.6% in Tuesday trading after a CNBC report that analyzed negative customer feedback.

RealReal stock falls despite earnings beat after report of negative customer reviews

The RealReal says its authenticators ensure that 100% of the clothes, bags, watches and other items it sells are real. But a CNBC investigation finds a different reality.

Poor training and quotas threaten The RealReal's pledge of 'no fakes' on its site

The RealReal, Inc. (REAL) CEO Julie Wainwright on Q3 2019 Results - Earnings Call Transcript

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The RealReal sold a fake handbag for $3600 and said was a real Christian Dior handbag. How can the resale business ever succeed if fakes are being sold as real?

If Fake Bags Are Being Sold On The RealReal, How Can The Resale Business Ever Succeed?

The online seller of used luxury clothing and accessories caters to the sustainability crowd.

The RealReal Shows the Circular Economy Is for Real

The top online luxury-goods consignment company had its best month since its IPO.

Why Shares of The RealReal Were Up 71.1% in September

This report aims to help investors sort through REAL’s financial filings to understand the fundamentals and valuation of this recent IPO.

Does The RealReal Have a Path to Profitability?

SAN FRANCISCO, Sept.  16, 2019  (GLOBE NEWSWIRE) --  The RealReal  (Nasdaq: REAL) -- the world’s largest online marketplace for authenticated, consigned luxury goods -- today announced Matt Gustke, Chief Financial Officer at The RealReal, will present at the Wells Fargo’s 2019 Consumer Conference & Beauty Forum at the Ritz Carlton, Laguna Niguel, in Dana Point, Calif. His presentation will begin at 2:20 PM PT on Thursday, Sept. 26.

The Realreal Announces Participation at the 2nd Annual Wells Fargo Consumer Conference

Solid quarterly results just didn't matter.

News for The RealReal Stock (REAL)